Home-ownership with under-35s is at an all-time low. How do we tackle this as real estate agents? Can we specifically target the millennial demographic and entice them into purchasing their own home? And how can Yelp become one of the main tools in a real estate agent’s arsenal? All this and more in this week’s episode with Realtor magazine’s 30 Under 30 finalist Anthony Manzon.
Working with great clients makes you love your job and makes you want to come to work. -Anthony Manzon
Takeaways + Tactics
Get reviews on Yelp and Google + with parties, raffles and other giveaways, including from anyone you come in contact with in real estate.
To succeed in this business, you have to be in the ZONE, do whatever it takes to put and keep yourself in that zone.
Deals are going to happen with or without you – the goal of lead generation is to put yourself at the intersection when those deals are going to happen.
Clients Can Be Difficult
We started off with talking about the difficult clients you can encounter. Anthony said – and we agreed – that those will always happen, so as professionals we need to be aware when a real estate agent client and an agent aren’t a good fit. Then Anthony shared his methods for lead generation, including his favorite – open houses. Towards the end, we talked about Anthony’s best strategies to stay focused as well as the structure of his team and the secret to their success.
We also shared insights on;
- How a clever, good script can make you successful
- The best way to start up your career and up-sell yourself – even if you haven’t done any business
- Strategies about getting those five star Yelp reviews
- Best practice relating to FSBOs
- Why having a problem solver on your team can be the best
When you’re in a business as competitive as real estate, it’s imperative to stay afloat by utilizing all the tools you have. Yelp and Google+ are both free and are an essential part of real estate knowledge – use them to their full potential to increase your capital as much as possible. Additionally, working in a good, reliable team is essential for a good agent. Finding people whose skills can help you along the way is invaluable; so make sure to foster those important relationships. Most importantly, stay focused on your goal and know your target market.
Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com
This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.