Recruiting, Motivation & Finding Talent with Linzee Ciprani

Recruiting, Motivation & Finding Talent with Linzee Ciprani

Paying for your marketing forces you to go deeper on perfecting all the aspects of your campaigns. How do you make sure you’re putting your most valuable marketing out? What are the secrets of lead generation? How do you know you’ve found a very talented person to work with? On this episode, we are joined by recruiting consultant and team leader Linzee Cipriani who answers these questions and provides massive value.


Anyone can tell you they want to make a million dollars, but the reality is talent will show itself if they talk about their life. -Linzee Ciprani

Takeaways + Tactics

The only purpose of a voicemail is to leave a positive impression.

A talent will continue to get increases in pay no matter where they go.

Don’t hire people just because they are similar to you.

What is the purpose of voicemail?

At the start of the show, we answered a question about FSBOs, and we talked about the true purpose of voicemail. Next Gene shared his tech tip and we talked about the importance of hiring the right people. Towards the end of the show, we talked about how to determine if someone is talented.

We also shared insights on;

  • DISC profiles and how they impact
  • Lead gen tactics that are working for her team
  • Motivation and talent

Talent speaks for itself

When it comes to recruiting people, you should see an elevated job track record that exceeds expectations. Talent will show itself when people talk about their life and show that they’ve continued to rise in position and earnings. Having a fire in your belly is necessary in sales, and this is something that shows through in the way someone talks about their life experiences, not in how much money they say they’ve earned.

Guest Bio

Linzee Ciprani is the Owner/CEO of Round Table Real Estate Services (Keller Williams Real Estate – West Chester), where her proven systems and recruiting methods have taken their team to a new level. Go to http://cipraniconsulting.com/ for more information. Email Lizee info@cipraniconsulting.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Home-ownership with under-35s is at an all-time low. How do we tackle this as real estate agents? Can we specifically target the millennial demographic and entice them into purchasing their own home? And how can Yelp become one of the main tools in a real estate agent’s arsenal? All this and more in this week’s episode with Realtor magazine’s 30 Under 30 finalist Anthony Manzon.


Working with great clients makes you love your job and makes you want to come to work. -Anthony Manzon

Takeaways + Tactics

Get reviews on Yelp and Google + with parties, raffles and other giveaways, including from anyone you come in contact with in real estate.

To succeed in this business, you have to be in the ZONE, do whatever it takes to put and keep yourself in that zone.

Deals are going to happen with or without you – the goal of lead generation is to put yourself at the intersection when those deals are going to happen.

Resources

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Clients Can Be Difficult

We started off with talking about the difficult clients you can encounter. Anthony said – and we agreed – that those will always happen, so as professionals we need to be aware when a real estate agent client and an agent aren’t a good fit. Then Anthony shared his methods for lead generation, including his favorite – open houses. Towards the end, we talked about Anthony’s best strategies to stay focused as well as the structure of his team and the secret to their success.

We also shared insights on;

  • How a clever, good script can make you successful
  • The best way to start up your career and up-sell yourself – even if you haven’t done any business
  • Strategies about getting those five star Yelp reviews
  • Best practice relating to FSBOs
  • Why having a problem solver on your team can be the best

Stay Focused!

When you’re in a business as competitive as real estate, it’s imperative to stay afloat by utilizing all the tools you have. Yelp and Google+ are both free and are an essential part of real estate knowledge – use them to their full potential to increase your capital as much as possible. Additionally, working in a good, reliable team is essential for a good agent. Finding people whose skills can help you along the way is invaluable; so make sure to foster those important relationships. Most importantly, stay focused on your goal and know your target market.

Guest Bio

Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Building a Team on Excellence + Professionalism with Tom Miller

Building a Team on Excellence + Professionalism with Tom Miller

What challenges are new teams facing when it comes to handling leads? What are agents getting wrong when they reach out to FSBOs? Why is education so necessary for FSBOs? On this episode, we are joined by Tom Miller, who shares on building a team on professionalism and client service, and recruiting the right people.


Never make them wrong, the client isn’t wrong to sell their home, it’s their house so they can do what they want. -Tom Miller

Takeaways + Tactics

Your 1st year in real estate can actually be easier than your 2nd year because you lost the novelty factor.

The people you’re talking to NOW are the people who are going to make a move in the fall.

With FSBO’s you have Educate educate educate on how homes are valued./span>

Resources

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Manage Expectations

At the start of the show, Tom shared on his background in banking and how that led to working in residential real estate. Next, he shared on what he looks for in the agents he hires, and the struggle many new teams face when their marketing starts working and leads start flowing in. Towards the end of the show, Tom talked about the importance of managing expectations, and the best strategies for FSBOs.

We also shared insights on;

  • Why the most successful teams have fewer lead ten pillars
  • Building an appraisal contingency plan into the paperwork
  • The conundrum of hiring new people

Know Who You Are Working With

When it comes to recruitment and working with people, you need to figure out two important things. Do they want to do the work, and can they do it? For FSBOs, remember to never make the client wrong, because this will make them less willing to work with you. Instead, educate them and improve their understanding. Lead with serving and add real value to the process for you to be the one who gets that listing.

Guest Bio

Tom works shoulder to shoulder with his clients, their lender and other professionals. He strives to make buying and selling homes as fun and rewarding as possible while achieving the greatest results for his clients. To get in touch email tom@dsmhomes.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.