How to Succeed With Ease with Roberta Ross

How to Succeed With Ease with Roberta Ross

A lot of people think success follows hard, horrible work but this is the wrong way of looking at it. How do you align with your own definition of success? Why does comparison make us miserable? How can you achieve success without running yourself into the ground? On this episode, we are joined by success coach, Roberta Ross – who shares on achieving true fulfillment and happiness.


We have a lot of training that taught us that we get rewarded for our suffering, it’s embedded in our culture and language. -Roberta Ross

3 Things We Learned

We are conditioned to take motivated action not inspired action.
Motivated action comes from an external push, or a need to accomplish something that corresponds with an external force or circumstance. Inspired action comes from within, and it’s how we are able to make things happen for ourselves easily. We should always aim to work from a place of inspiration.

Fear has many derivatives – panic, anxiety, sadness, doubt, depression etc.
What might look like anger, anxiety and doubt on the outside are all just signs of fear and taking action from a place of fear. Even though fear can be an effective push to action, it very often leads us to things that aren’t aligned with our true selves.

Happiness and success have to be unconditional.
We’ve been conditioned to think happiness only happens when we’ve achieved certain things, but true happiness is unconditional. True joy has more to do with how we feel inside and how we view the things that happen to us. If you’re able to just be happy as you are right now, that creates a lasting joy that can’t be challenged or touched.

Utilize Your True Talent

We’ve been taught that our greatest joys and accomplishments come from struggling and suffering towards a goal. As a result, we miss out on a success that can happen with greater ease and give us so much more joy. We waste time by comparing ourselves to others, trying to fit into someone else’s idea of success or not taking the time to be content with where we are. True success is a matter of aligning your business with the strategies that are aligned to and play into who you are. The rest can be delegated or let go of completely. Align your business with who you are and what your real talents and passions are and you’ll see how easy success can actually be.

Guest Bio

Roberta is devoted to helping serious-minded real estate agents who want to make more money AND raise the quality of their business experience. She guides her coaching members to achieve what they want by evolving into the most exceptional version of themselves. Go to http://sixfigurerealestatecoach.com/ or enroll for her upcoming coaching enroll.doubleyourbestclients.com and use the promo code SAVE500 for a discount.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

How to Ask the Hard Questions to Get Results NOW with Ahalya Kethees

How to Ask the Hard Questions to Get Results NOW with Ahalya Kethees

Waiting for the recognition of other people is a downward spiral. What are the hard questions you have to ask yourself to find what fulfills you? Why is it so important to celebrate what you’re good at and what you’ve accomplished? Why is clarity so important? On this episode, we are joined by executive coach Ahalya Kethees who gives us so much value.


The more clear you get, the more confident you become. The more confident you become the more clear you get about something. -Ahalya Kethees

Takeaways + Tactics

The more clear you get about your goals, the more confident you become, and it becomes a virtuous cycle.

Take time to acknowledge yourself for your wins AND drill down to acknowledge the character traits it took to produce the win.

Most people don’t get what they want because they don’t have clarity on what they want.

5 minute ritual

At the start of the show, we talked about success rituals and the power of using a five-minute journal at the end of your day. Gene gave us his tech tip of the week, which is using later.com for your social media posting. We also talked about the confidence-clarity loop, and towards the end of the show, we shared the questions we ask ourselves to get closer to our goals.

We also shared insights on;

  • The power of doing self-acknowledgement
  • How to be strategic and intentional about your inner circle
  • Starting with the end in mind

Goals are key

To get the results you want out of life, you have to have a burning desire to accomplish your goals. Ask yourself if you’re chasing artificial goals that someone else told you to have, or if you’re doing what matters to you. Be honest about where you are now and work on where you want to go. Have the belief that it’s possible and act as if it’s going to happen and be strategic and intentional about your inner circle. When in doubt about what you want, start with what you know for sure.

Guest Bio

Ahalya is an Executive Coach and Facilitator for Tech Leaders and Teams. Go to https://www.linkedin.com/in/coachahalya/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

The Truth About Multiple Streams of Income (Live Q&A)

The Truth About Multiple Streams of Income (Live Q&A)

People with multiple streams of income start with one engine for their business before they add something new. What misconceptions do people have about this process? What misconceptions do people have about being the digital mayors of their local area? Why is it a bad move to dilute your focus? On this episode, we answer these questions and provide massive values to our listeners.


Before you focus on developing another stream of income, make sure the first one is actually working. -Matt Johnson

Takeaways + Tactics

If you can’t afford good photography for a high-end listing, partner with someone who can.

Most self-made millionaires build their wealth through their business then they get into real estate to preserve it.

Even if you have an online community, the only way to maintain the sense of community is to get people to connect in person.

Online to real life

At the start of the show, we talked about the importance of finding the engine of your business, and why you need to go deep and not wide. Next, spoke about how wealthy people use real estate to preserve their wealth, and the importance of not diluting your focus. Towards the end of the show, we talked about the power of online communities meeting in real life.

We moved on to talk about non-negotiables and how knowing what isn’t an option for you can really help you with your future plan. Greg, Matt and Lane all shared their non-negotiables as well. Lane then explained how Changing Lanes came to be and how being fired six times helped him build his own business. Lane also mentioned the importance of consistency. Then, with a personal story, Lane showcased how helping others can make you more successful. Finally, we stressed how important life is and how making the most of it should be a top priority for everyone.

We also shared insights on;

  • Photography for high end listing
  • How to handle a seller who micromanages a listing
  • The truth about being the digital mayor of the local area

Create your core first

If you focus on developing multiple streams of income at the same time, it’s very hard to focus on one thing and create the core of your business. Before you focus on developing another stream of income, make sure the first one is actually working. It’s impossible to be an inch deep and a mile wide, so have your priorities set before you try to diversify. Remember, the people who have the most money go deep on one thing first.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Business Planning and Making that 4th Quarter Push with Don Cunningham

Business Planning and Making that 4th Quarter Push with Don Cunningham

Stress is what drives most of us and our work. How do you make sure fear isn’t actually holding you back? What mindsets are doing more harm than good? How do you effectively do your 4th quarter push and business planning for next year? On this episode, we are joined by highly experiencing Realtor and small business coach Don Cunningham.


The most damaging stress comes from not making enough money. -Don Cunningham

Takeaways + Tactics

Treat every lead like it’s solid gold – UNTIL you know it’s not.

When you set your goals, don’t do “PFA” – Pluck a number From the Air.

Most damaging stress comes back to finances – not being able to pay your bills.

Mailers can work

At the start of the show, we answered a question about mailers and why they are a great strategy. Don said, “mailers work especially if you have a geographic farm.” We also talked about why mailers can be more successful now because everyone is doing email and social media. Next we talked about the power of having a plan to match your goal, and how to become worthy of the level you’re trying to rise to. Towards the end of the show, we discussed the necessity of tracking numbers and metrics. Repetition breeds success.

We also shared insights on;

  • Transitioning from success to significance
  • His approach to 4th quarter and business planning
  • The power of repetition
  • Favorite questions to ask at an open house

Rise to the occasion

Whatever you don’t have in your life right now, admit that you’re not worthy of that big goal currently. All you have to do is rise to the occasion and become worthy of that leap to the next level. A lot of what holds us back are not tactical issues but rather mindset issues. Don’t forget the importance of tracking, the ability to make intelligent decisions that will propel your decisions forward has to be based on numbers and metrics. Motivate yourself to do something that doesn’t come naturally to you by tracking the metrics that matter to your business! Don’t believe the bad influences in your mind.

Guest Bio

Dan is the founder of Fidelity Coaching, a company that delivers results-oriented, professional coaching for Realtors and small business owners. Go to http://www.fidelitycoaching.com/ for more information./span>

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

How Dave Freidman Went From 40 to 300 Deals in Just 4 Years

How Dave Freidman Went From 40 to 300 Deals in Just 4 Years

Success stories can always be daunting because it seems so hard to catch up. What’s an easy, sustainable way to grow your business? How do you transition from going solo to being a team player? Why should you always have a clear motivation about what you want to do and where you want to expand? All these questions and more will be answered by our guest, award-winning realtor Dave Freidman.


We don’t do very many things, but the things we do, we go very deep and we do them very well. -Dave Friedman

Takeaways + Tactics

Stay focused on your key activities. Don’t play in a bunch of different sandboxes.

Track your lead generation. Dave knows that his 71 Touch Strategy brought in 65 deals and a 55x ROI, and can track his marketing dollar down to the lead and appointment set.

Anytime you feel like you’ve hit a ceiling, you’re missing a relationship in life.

Expand your business

We started off the show with some audience questions and Dave’s advice on dealing with specific objections. Dave pointed out the benefits of throwing out a third party testimonial to get the deal. Dave then talked about his background and how he got into real estate through being an active prospector. We then talked about expanding out of your own state through resale – Dave said he sees a lot of potential in South Carolina already, so he prefers to stay local. Dave then explained his 71 Touch Strategy as his winning plan for growing your database. Then we moved on to talk about Dave’s existing business – he revealed the important role of having fun and accurately tracking performance. Finally Dave talked about the importance of having the correct motivation when deciding to expand in your business. Finally, Dave summarized the most important steps for starting a team and what to look out for.

Then we moved on to talk about Dave’s existing business – he revealed the important role of having fun and accurately tracking performance. Finally Dave talked about the importance of having the correct motivation when deciding to expand in your business. Finally, Dave summarized the most important steps for starting a team and what to look out for.

We also shared insights on;

  • Identifying motivation as part of securing a deal
  • Eliminating the fear from expanding your business
  • Growing and developing your database
  • How Dave’s background and connections helped him expand
  • The transition from going solo to working in a team
  • Successfully delegating tasks and the importance of good recruitments
  • What a big goal looks like

Determination and Fun

Determination is key. Be on the phone every day, calling out again and again, and have a positive mindset when it comes to expanding. That will help you grasp the opportunity you need to really make it big. Your best opportunity is in the area you’re local to, the area you know and love. Identify the top potential and make sure to grab it when you can. Surround yourself with people who have the same goals – that’ll help you build a disciplined team that moves towards a common goal.

Finally, remember to be fun. People want to engage with someone who wants to have fun, so keep your entertaining personality because customers will relate to that and subconsciously choose you over someone else.

Guest Bio

Dave Freidman is an award-winning realtor, based in Charleston, SC. As the owner of one of the top real estate teams in Charleston, Dave has proven that he has what it takes to find or sell a home. He has been named a Top Producing Realtor for 13 years, and is in the top 1% of Realtors worldwide. He’s also been featured on HGTV’s show House Hunters. Dave has closed hundreds of transactions over his 15+ years in real estate, earning a JD Power score of 9.5 in complete customer satisfaction for 5 years running. Dave has spent the past 15+ years analyzing the home buying and selling process for his clients. He has dedicated his time to streamlining the process and improving the results. To find out more about Dave and his work, visit http://davefriedmancoaching.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Changing Lanes: Staying on the Road to Success with Lane Ethridge

Changing Lanes: Staying on the Road to Success with Lane Ethridge

Changing directions in your life can always be very intimidating process. How do you make it easier? What’s the importance of consistency and embracing your failure? And why should you value even the smallest things in life? Join us for an inspiring talk with motivational speaker Lane Ethridge about finding the drive to succeed, how helping others helps you and so much more.


You have to have the lane you want to find and you can change it as many times as you need until you actually get in the right direction. -Lane Ethridge

Takeaways + Tactics

Gratitude is the #1 thing that will overcome fear of rejection or cold-calling.

Work on 1 new stream of passive income each year.

If you’re not overwhelmed, you’re underperforming.

Non-negotiables; gotta have em

We started off with Lane telling us a bit about his background and his development as an entrepreneur. Lane explained how he got started with real estate investment and his experience with coaching. He then shared the best books he followed and the mindset he adopted on his way to success. Afterwards, Lane talked about how the DRIVE acronym relates to passive-aggressiveness and some common sales techniques. He also mentioned the importance of striving to outperform even yourself but then leaving everything behind when you go to sleep. We also mentioned how getting doors slammed in your face can increase your determination.

We moved on to talk about non-negotiables and how knowing what isn’t an option for you can really help you with your future plan. Greg, Matt and Lane all shared their non-negotiables as well. Lane then explained how Changing Lanes came to be and how being fired six times helped him build his own business. Lane also mentioned the importance of consistency. Then, with a personal story, Lane showcased how helping others can make you more successful. Finally, we stressed how important life is and how making the most of it should be a top priority for everyone.

We also shared insights on;

  • Being clear and specific about your goals
  • Following the DRIVE to success
  • Learning network marketing to make profit
  • The three-step pattern – impossible, improbable, inevitable
  • Regarding sales as relationships
  • Honoring your mentors by producing great results
  • The significance of the number seven
  • Making the best of bad days and seeing the other side of the coin

What is your goal?

Before you start on a new journey, make sure to always clear up your goals and ideas. Without a direction, you’ll end up getting nowhere. Find what makes YOU and your vision of the future unique and see how that’s best utilized. Sometimes that’s not in the job you are in right now – it does take courage to pick up something new, however if you find that courage, the benefits you reap will be worth the failures and the closed doors along the way.

Finally, take notice of the people around you.There will be great mentors along the way – listen to their advice and honor it by producing the best results, because then it will be an achievement for them as well. Value human life and talk to those around you openly and honestly. You never know when it might be a case of saving someone’s life. Think about yourself too. Find something to be grateful for every day that will give you the motivation and strength to carry on even in the darkest of times.

Guest Bio

Lane Ethridge is the founder of Changing Lanes International, a 4X National Bestselling author, transformational speaker, professional sales trainer and innovative entrepreneur, Lane helps committed entrepreneurs accelerate their success. He is a phenomenal visionary as a creative marketing and speaker trainer. He founded Changing Lanes International, a business around empowering entrepreneurs to maximize their gifts and skills to drive their business forward. Lane excels as a premier coaching leader, personal coach and mentor for his clients. Find out more about Lane and Changing Lanes http://laneethridge.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.