Building a Team and Hitting 30 Under 30 with Anthony Manzon

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Home-ownership with under-35s is at an all-time low. How do we tackle this as real estate agents? Can we specifically target the millennial demographic and entice them into purchasing their own home? And how can Yelp become one of the main tools in a real estate agent’s arsenal? All this and more in this week’s episode with Realtor magazine’s 30 Under 30 finalist Anthony Manzon.


Working with great clients makes you love your job and makes you want to come to work. -Anthony Manzon

Takeaways + Tactics

Get reviews on Yelp and Google + with parties, raffles and other giveaways, including from anyone you come in contact with in real estate.

To succeed in this business, you have to be in the ZONE, do whatever it takes to put and keep yourself in that zone.

Deals are going to happen with or without you – the goal of lead generation is to put yourself at the intersection when those deals are going to happen.

Resources

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Clients Can Be Difficult

We started off with talking about the difficult clients you can encounter. Anthony said – and we agreed – that those will always happen, so as professionals we need to be aware when a real estate agent client and an agent aren’t a good fit. Then Anthony shared his methods for lead generation, including his favorite – open houses. Towards the end, we talked about Anthony’s best strategies to stay focused as well as the structure of his team and the secret to their success.

We also shared insights on;

  • How a clever, good script can make you successful
  • The best way to start up your career and up-sell yourself – even if you haven’t done any business
  • Strategies about getting those five star Yelp reviews
  • Best practice relating to FSBOs
  • Why having a problem solver on your team can be the best

Stay Focused!

When you’re in a business as competitive as real estate, it’s imperative to stay afloat by utilizing all the tools you have. Yelp and Google+ are both free and are an essential part of real estate knowledge – use them to their full potential to increase your capital as much as possible. Additionally, working in a good, reliable team is essential for a good agent. Finding people whose skills can help you along the way is invaluable; so make sure to foster those important relationships. Most importantly, stay focused on your goal and know your target market.

Guest Bio

Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Top Real Estate Tips with Matt Johnson & Greg McDaniel

Top Real Estate Tips with Matt Johnson & Greg McDaniel

Working in real estate is a constant learning curve. What’s the difference between an objection and a condition of a sale? What are the best tips that’ll help you deal with that one really tough buyer and still make a sale? Should complete domination be our end goal? These were the questions you had – so we answer these and many more in this week’s live Q&A.


Just speak truth – people will recognize that. -Greg McDaniel

Takeaways + Tactics

A good, relatable story creates trust and is a surefire way to grab people’s attention.

Don’t overdo scripting over the phone – be yourself.

Identify your niche in the market and dominate it with supreme quality spreading yourself too thin.

Resources

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Objection!

First, we answered a question about the importance of being proactive with your seller and the strengths you can gain with good objection handling. We pinpointed the difference between an objection and a condition and why it’s important to have achievable goals of what you can change in a good deal. Then we discussed the importance of the personal touch and making a sale relatable. This led to a discussion about the use of language in sales, and why going off-script can be beneficial. Towards the end, we gave recommendations for some more resources to listen t

We also shared insights on;

  • Some good advice for a first FSBO listing appointment
  • What a real estate coach can really do for you
  • Battling discount broker competition and making sure you give enough quality
  • Circle prospecting systems, particularly MoJo and Z-Buyer
  • How to make sure you’re the number 1 real estate agent in your niche

Be Prepared!

Staying on top of the real estate market requires a lot of skills, and most of the time it’s a lifelong process of learning. Clients expect you to have all the information they need readily on hand – and you might, but you need to also remember that they don’t know what you know. Capitalizing on your knowledge and focusing on the one key area where you can truly shine is the way to success. If you have big ideas, you need to follow them up with a lot of hard work, however it will all pay off once you’ve got successful sales under your belt.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How to Find Your Definite Purpose

How to Find Your Definite Purpose

How do you boost the performance of your Facebook Live videos? What is the big advantage of door-knocking when you’re a new agent? How do you find your purpose and register your own decisions? On this live Q&A episode of Real Estate Uncensored, we answer audience questions about prospecting, social media and mindset.


You go to a predetermined, preselected group of the right people who will have a need for your service and you build relationships in advance. -Matt Johnson

Takeaways + Tactics

The advantage of door-knocking when you’re new is you get to know the neighborhood and the people in it in-depth.

Ask yourself what you felt like you did well last week, and what you want to do better this week.

Individual agents only need to use their personal page, a business page isn’t necessary.

Resources

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Mix Business and Personal Content

At the start of the show, we answered a question about selling and buying at the top of the market. Next, we talked about using your personal Facebook page to market your real estate business and how to blend business content with personal content. We also shared on the power of focusing on your sphere and how that plays into the greater changes we’re seeing in the real estate industry. Towards the end of the show, we talked about the registration of decisions.

We also shared insights on;

  • The advantages of door-knocking
  • How to use content to establish credibility
  • Comfort zones, stretch zones and stress zones
  • How to create your definite purpose

Find Purpose in Everything You Do

Real estate agents will always have relationships with homeowners. As the industry changes, having and leveraging these relationships will make all the difference, and give you that long-term term business you need. You also need to have definite purpose in everything you do, and that starts with having a purpose for the next day and then the next week. When you meet your targets, let that feeling sink in, and when you don’t, let the frustration and disappointment sink in so you work to avoid it.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Open House Mastery, Working Your Sphere & Being Comfortable In Your Own Skin

What can you learn from shadowing an agent at an open house? How many times do you have to call someone to get a deal? If you have an interesting past profession, such as being a firefighter, how can you use this to help you in your career as a realtor? These are just some of the questions we answer in this Q&A episode!


Wherever your source and leads are coming from, spend time in that source. If you spend more time in that source your return is going to be greater. -Greg McDaniel

Takeaways + Tactics

When you’re assisting on an open house with an experienced agent, every bit of knowledge is invaluable.

Contact people straight after an open house when they are still excited about it.

80% of your deals will come between the fifth and twelfth contact, so keep going and don’t be afraid of rejection.

Resources

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Cold Calling & Rejections

We kicked off the show by talking about what an agent can get from assisting another agent at an open house. We went on to discuss how many rejections you should expect when cold calling people and what tactics to use. We then spoke about how to best utilize your past profession in real estate if it is an interesting one. Greg gave some tips on using video text messages to contact clients and why they work much better than a text or straight up audio message. We finished off by answering a question about agents using discounts and its frequency in the market.

We also shared insights on;

  • How soon you should contact buyers after an open house
  • Using the AM Open House application
  • Why you shouldn’t screw over someone who has invested time and money in you
  • How to pick your broker in an established market
  • How to work your sphere and the importance of gifts
  • The Female Agent Objection and how to work around that

Focus on the Long Term

Your future is something you always have to keep in mind, don’t get too focused on the now business. Focus more on the long-term play and work with whatever makes sense for you in your marketplace. Be comfortable in what you do, whether that be in the way you work your social media, how you contact people or how you act when you meet people. If you are comfortable in your own skin people will learn to trust you and if they trust you they will want to work with you.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How to REALLY Make It In Real Estate with Gene Volpe and Aaron Wittenstein

Identifying and implementing what moves the needle in your real estate business and personal life is the key to success. How do you put as much focus on your emotional hygiene as you put on your physical hygiene? How do you branch off into other forms of leads? How do you capture the most valuable attention? On this episode of Real Estate Uncensored, we are joined by Gene Volpe and Aaron Wittenstein who share their insights to take your real estate business to the next level.

Having your name brand out there without having to try, is a really big deal. -Gene Volpe

Takeaways + Tactics

If you’re consistently doing online video shows and selling advertising in between, you can capture valuable eyeballs.

When hiring people, don’t skip the steps of getting them trained, or else you’ll throw them into the fire too soon.

If you want to make money, you can either personally develop your skills and leverage them, or go down the path of leadership, and leverage other people.

Be an “A” Player: Stay in the Zone

At the start of the show, we talked about the new Facebook story function and we shared on overcoming fear. We also shared on how to get your name brand out by attracting eyeballs, and maximizing it with advertising. Next, we talked about comfort zones, stretch zones and stress zones. We also discussed the importance of being intentional with what you have, and the book The Code of the Extraordinary Mind. Towards the end of the show, we talked about how developing yourself into an “A” player will help you attract “A” players into your business.

We also gave insight on;

  • The best advice we give other people we need to follow ourselves
  • Why you need to get over yourself if you want to succeed with video
  • Developing seven streams of lead gen
  • The 6 suppressed elements of daily success
  • Meditation and Mindset

Key Quotes

The things that are crazy about you, are what people consider endearing. -Gene Volpe

The people that really make money, have a specialized skill but they are also great leaders, who attract other leaders and they are able to let those people run with it. -Matt Johnson

Act with Intention in Your Real Estate Business

If you want to stay ahead of the curve in your real estate business, you need to pay attention and be more intentional. In the same way you don’t wake up and start the day without cleaning yourself up, you can’t successfully start the day without a routine that optimizes you emotionally and mentally. Personal development is directly linked to business development and leadership. Have an overarching mission for your week to move the needle forward, put out valuable content to get a valuable audience and remember, to get better, you have sacrifice who you are for who you want to become.

Guest Bio

Aaron is a full-time, full-service Realtor, whose expertise as a seasoned real estate agent gives him a well-rounded background that will benefit a first-time home buyer, a home owner veteran, investor, or a returning client. His qualifications include 15+ years of fast-track sales experience in diverse business environments, with 12+ years in real estate. Having been fortunate to work under multi-million dollar producers, he has extensive knowledge of the real estate business which will fully maximize his clients’ satisfaction. Go to https://www.facebook.com/groups/gotobjections/ to join his group.

Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to http://www.genevolpe.com/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.