Overcoming Limiting Factors and Implementing What You Learn

Overcoming Limiting Factors and Implementing What You Learn

In this information age, we get so overloaded on consuming content that we can end up not implementing anything. How do you make sure you’re putting your lessons into action? Why is not being able to close a symptom of a problem? On this episode, we answer these questions and discuss time blocking, and how what you focus on expands.


People want the solution to be complicated, when you say it’s simple they get upset. -Matt Johnson

3 Things We Learned

Talking about something is awesome as long as it leads to action
It’s easy to consume so much data and so much information, but if it just sits in your mind without being put into action, it’s a huge waste. The key to success isn’t accumulating all the knowledge in the world, it’s all about making sure it create behavior change.

People want a solution to be complicated
Most solutions to leading a better life are very simple, but the problem is people expect them to be complicated. People expect complications because it is the only way to explain why they haven’t been able to make it happen in the first place.

Find Your Biggest Limiting Factor
We all have one thing that stands between us and success and most of it has to do with mindset, and limiting beliefs. If you can identify these beliefs and overcome them – that brings you closer to the life you want.

Find Your Limiting Factor

Most people’s limiting factors have nothing to do with lead generation and a lot more to do with themselves. When you find that limiting factor you’ll be able to rise above it and make you and your business better. We’re in an age where we consume a lot of content, but we need to be careful not to miss out on the importance of implementation. Put your focus into the things you want to happen, not the things you don’t want.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

30 Under 30 Finalist Interview with Jessica Randolph

30 Under 30 Finalist Interview with Jessica Randolph

For a lot of agents starting out in the business, being young can be a disadvantage. How do you stop your age from being a barrier to your success? Why do you need a mentor and how will you know what to look for in one? In this clip, we talk to one of Realtor Magazine’s 30 Under 30 agents Jessica Randolph.


If you’re going to use a CRM, use something that you understand, that you like the way it looks and the way it functions. -Jessica Randolph

3 Things We Learned

Reach out to people as if they already like you.
A lot of what drives reluctance in agents is the fear of reaching out to people who probably don’t like you. To overcome this, mindset is the most important thing. Work with the assumption that people already like you, so reaching out doesn’t feel so difficult.

A personal life says a lot about who you are and it says a lot about your priorities.
When you’re choosing your mentor, it’s easy to focus on the professional attributes they bring to the table and ignore details like their personal life. It’s important to look at someone’s home life because that’s where you really get to see what their why is.

As a young agent, focus on what you can offer, not what you can’t.
Just because you don’t bring age and experience to the table, that doesn’t mean you don’t have value to give. When you’re marketing yourself to people, make sure you focus on what you do well, whether it’s knowledge of technology or having more time to focus on them.

Market Yourself

Marketing in real estate is all about relationships and being able to build them even when you think you’re too young or too inexperienced. If you can’t offer age and experience, lead with what you do have working in your favor. Remember it all has to do with being clear on your value and fighting for it. At the end of the day success comes down to your attitude and mindset. It’s also important to find a mentor you really admire.

Guest Bio

At 21, Jessica got her real estate license, and ran as fast as she could next to some of the most successful agents in Nashville. She seeks knowledge from mentors, classes, and podcasts. She has chaired the Young Professionals Network for her local association and was the youngest female practitioner to be named Rookie of the Year. This year she joined the cast of an HGTV series, “Masters of Flip,” as a design assistant. To get in touch, email jessica@thenashvilleperspective.com or call 615.319.1390.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Get Now Business: The Way to Easy and Natural Business Connections

Get Now Business: The Way to Easy and Natural Business Connections

When working in a business as competitive as real estate, you need to know where to get actionable, working knowledge that’ll help put commissions straight in your pocket. What is Get Now Business and how can you sign up? Does it guarantee success? And if you don’t get your results, is it just your money back that you get? In this episode, Matt and Greg explain everything you need to know about Get Now Business and take some live questions to share their experience.


There is literally business hiding in front of you but you don’t know what you’re looking for so you can’t see it. We’re going to take the blinders off and show you the business. -Greg McDaniel

Takeaways + Tactics

When you put the work in you’re going to get the rewards and get the business.

You’re surrounded by potential deals all the time and the course will teach you how to recognize them.

Dealing with buyers may be a lot easier and it’s just as satisfying as dealing with sellers.

If you don’t get the listing, go back and find out what you did wrong. That’s the best way to learn.

Resources

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Find Business for NOW

We started off the show with some information about the upcoming course on Get Now Business. Greg pointed out that there may be business right in front of you that you’re not seeing and explained how the course can help you out with that. Then Matt talked about some of the success stories for the type of lead generation Get Now Business teaches. We then explained the course structure and how you can get involved. We also went over the goodies you get as part of the course and what happens if you don’t find what you need with Get Now Business. Towards the end, we took some live questions and gave some advice on typical objection handling, good scripting, listing presentations and much more. We pointed out how valuable it could be to do some research on your client before the listing presentation – especially if there’s four other agents right after you – and perhaps consider getting a present to get right into the client’s good books.

We also shared insights on;

  • How cold calling isn’t the be-all-end all of building a database
  • Putting sales tactics into action without being sleazy
  • The value for money you get with Get Now Business
  • Greg’s favorite drive-by yard sign script
  • Commissions for buyer and seller agents
  • Thoughts on buyers agreements

Every day is a school day

The key to staying competitive in real estate is looking for ways to take your knowledge and experience further. Every day is a school day and you need to have the motivation and persistence to learn if you want to dominate your market. Lead generation doesn’t just come down to cold-calling and door knocking – these days, with the power of social media, some of the most successful real estate agents generate leads solely through Facebook and LinkedIn. If you approach this with an open mind and a desire to succeed, then your revenue will grow a lot quicker than you’ve ever imagined. It’s all about consistency and ambition because even when you’re at the top of your potential, the ever-changing market always gives us new learning opportunities. Don’t pass up the chance to find new business and grow your success now.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Thinking BIG: Setting and Attaining BIG Goals in Less Time with Dustin Parker

Thinking BIG: Setting and Attaining BIG Goals in Less Time with Dustin Parker

Many agents miss out on profitable leads because they’re not following up with their lead generation. Is calling a lead five times really enough to get you business? What’s the importance of the team you work in? And can chasing expired leads be profitable for any real estate agent? In this episode, the winner of the Delaware 40 under 40 Award, Dustin Parker talks about his real estate career and some important tips on succeeding in a small yet highly varied market.


We can close the transaction much smoother and much easier with what we know best. -Dustin Parker

Takeaways + Tactics

Building the right team may be the key to success, so always make sure you’re working with people whose views and mission match yours.

80% of business is done between the fifth and twelfth time you contact a lead. If you give up on the fifth call then you will lose a lot of business.

Selling is a lot easier when you engage with the local community. Continued curiosity in your area is essential for success.

While you can pay for a lot of good lead generation software, Facebook has relatively low prices and a great outreach, so use it to its maximum.

Resources

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Chase Expireds?

We started off with a conversation about chasing expired leads. Dustin explained how he got started in real estate and how the first experience of chasing expireds was a bit intimidating, however it does get better as you do more of it. He then talked about the team dynamics and the market he works in – showing how even a small market such as Delaware can have a multifaceted real estate identity. We pointed out the importance of continued education and curiosity about real estate and how that can help a business develop. Dustin then explained his main tools for lead generation and how his team is in the center of both the marketing and the appointments in his business. Finally, we discussed how getting involved in the local community can benefit any agent and how lead generation can be scaled up from any point.

We also shared insights on;

  • Competitors’ views of chasing expireds
  • What lead generation means for a new agent
  • The benefits of hiring inexperienced agents
  • Simple marketing through Facebook Live
  • Difference between buyer specialist and a listings approach

Motivation is the Key

Your team and your motivation are the key to your success in real estate. If you don’t work with the right people, then you won’t get the results you need. A strong group impression is key to impressing a potential seller. While not all leads may lead to a sale, you can never know which call will be the golden one that leads you to that appointment. If you fail to chase up on your leads, or give up after one call, then you’re sure to fail. Consistency is key and by putting your name out there, you’ll not only profit financially but you will also make a name for yourself in your local market. Engage with curiosity and a thirst for knowledge and don’t miss out on your chances to utilize the tools available so you can reach your full potential.

Guest Bio

Dustin Parker is the CEO of The Parker Group and the winner of the Delaware 40 under 40 Award. After a successful career in education, Dustin has discovered a real passion for real estate, becoming one of the leading realtors in the state of Delaware. His mission is to make the process of selling a property as easy and enjoyable as possible. The Parker Group incorporates state of the art technology and markets to an expansive, yet targeted group of potential buyers. Apart from his real estate business, Dustin is also involved in many non-profit organizations and is constantly looking for ways to give back to his community. Find out more about Dustin and The Parker Group on www.sellingsussex.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Balancing Quantity & Quality in Business: Consistency, Online Leads & Leadership Skills

Balancing Quantity & Quality in Business: Consistency, Online Leads & Leadership Skills

Every day is a school day when you work in real estate. What are the pros and cons of online lead generation? How can we measure the reach of our cold calling and how do we get better at it? Do you need to splash out on expensive software for effective lead generating? We answer these questions and many more in this live Q&A edition of Real Estate Uncensored.


If you like variety and you hate the idea of doing the same things every day then you have to find the variety within the consistency. -Matt Johnson

Takeaways + Tactics

Don’t expect to get too much out of Facebook leads – most of them are respondents rather than leads.

Both quantity and quality are important with cold calling so don’t compromise on either.

Delegate all the tasks you can to an assistant. Not only does it give you more time to focus on the important things but it’s also a great leadership skill.

Resources

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Quantity VS. Quality

We started off with a discussion about Facebook and online leads in general. We then talked about quantity and quality in cold calling and the importance of being persistent and accurately measuring your performance. We then mentioned how we should focus on actual work rather than the process of getting ready to do the work. We then discussed some products you can use in your business and found out that not everything has to be down to expensive software. Finally, we pointed out how variety and creativity within a consistent pattern can be a path to success. We agreed that hard work is essential for achieving the wanted results.

We also shared insights on;

  • Cheap and easy to use tools to boost your business
  • The benefits of having an assistant and delegating tasks
  • Zillow’s instant offer scheme and how to counter it
  • Coaching at high prices
  • The importance of good planning

Apply What You Know + Learn

Becoming successful in real estate isn’t just down to what you know, it’s how you apply what you know. You might think that you need to invest a lot of money in expensive software for cold calls or lead generating – the truth is that you can organize your business with software as accessible as Excel or Google Sheets. Success doesn’t just rely on knowledge but also on good leadership skills and business awareness. If you don’t cut out the unnecessary parts of your business lifestyle, sooner or later they’re in danger of dragging you down and making your company stall. Prioritize tasks, stay focused on your goal and aim to do better every day – that’s the way to get those commission checks right in your pocket.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Home-ownership with under-35s is at an all-time low. How do we tackle this as real estate agents? Can we specifically target the millennial demographic and entice them into purchasing their own home? And how can Yelp become one of the main tools in a real estate agent’s arsenal? All this and more in this week’s episode with Realtor magazine’s 30 Under 30 finalist Anthony Manzon.


Working with great clients makes you love your job and makes you want to come to work. -Anthony Manzon

Takeaways + Tactics

Get reviews on Yelp and Google + with parties, raffles and other giveaways, including from anyone you come in contact with in real estate.

To succeed in this business, you have to be in the ZONE, do whatever it takes to put and keep yourself in that zone.

Deals are going to happen with or without you – the goal of lead generation is to put yourself at the intersection when those deals are going to happen.

Resources

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Clients Can Be Difficult

We started off with talking about the difficult clients you can encounter. Anthony said – and we agreed – that those will always happen, so as professionals we need to be aware when a real estate agent client and an agent aren’t a good fit. Then Anthony shared his methods for lead generation, including his favorite – open houses. Towards the end, we talked about Anthony’s best strategies to stay focused as well as the structure of his team and the secret to their success.

We also shared insights on;

  • How a clever, good script can make you successful
  • The best way to start up your career and up-sell yourself – even if you haven’t done any business
  • Strategies about getting those five star Yelp reviews
  • Best practice relating to FSBOs
  • Why having a problem solver on your team can be the best

Stay Focused!

When you’re in a business as competitive as real estate, it’s imperative to stay afloat by utilizing all the tools you have. Yelp and Google+ are both free and are an essential part of real estate knowledge – use them to their full potential to increase your capital as much as possible. Additionally, working in a good, reliable team is essential for a good agent. Finding people whose skills can help you along the way is invaluable; so make sure to foster those important relationships. Most importantly, stay focused on your goal and know your target market.

Guest Bio

Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.