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Technology has ushered in many changes to real estate. Some changes are small, and others are set to completely revolutionize everything about our business. How can we play within these changes, or prepare our businesses to avoid getting overrun by disruptors? On this episode, we answer these questions and other viewer questions about remaining relevant in a changing real estate business. 

If we want to survive in this industry, we should make sure we’re “Tom Cruise famous” with at least 50 people. It’s really about relationships and making sure we’re close to our database. -Greg McDaniel 

Takeaways + Tactics

  • In lead follow up, texting irks people because they aren’t expecting it. We need to explain the purpose of our texts and make them personal. 
  • Tech companies are winning the battle for the hearts and minds of consumers, and there’s very little incentive for them to bring agents into their model. 
  • The more we operate in the space where we’re not selling cookie-cutter homes, the less likely we are to get replaced by tech companies.

Most real estate agents are worried about what the influx of tech companies in our industry means for our survival. As much as there’s a lot of change on the horizon, it doesn’t have to be all gloom and doom for us. If we want to sustain the traditional model, we have to get into action right now. We have to build strong relationships with clients who will always want to work with us and move out of the business of cookie cutter homes. If we play in our own league, we won’t get replaced. 

Resources + Links– Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your