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When it comes to branding and building up your credibility with buyers and sellers in your market, there is nothing as powerful as a book. What are some of the prospecting problems that are solved by writing a book? What’s a quick and easy way to write a book? How can you leverage the book once it’s completed? On this episode, top Dallas Realtor, Chris Bentley is back to talk about how he used books to brand himself.
Anyone who knows how to deliver a structured listing presentation has a book inside of them, you just don’t know it. -Matt Johnson
Things We Learned
The key thing about writing a book is just getting the basic ideas out of your head and onto paper. Don’t worry too much about how long it will be when you’re just getting started.
If you have a structured listing presentation, you can do a recording of it, and get it transcribed into a book.
There are a lot of ways to solve objections that come up in appointment. We can handle them with our words, or take care of them way in advance with a book.
One of the best ways to solve an objection is to destroy it before it even comes up, and a book does that for your credibility. -Matt Johnson
Most Realtors never even write a blog, let alone a book. -Chris Bentley
For most agents the ideas of writing a book is immensely overwhelming and intimidating because it feels like a major time commitment, but it doesn’t have to be. It can actually boost your credibility in a way other types of content don’t. If you write a book on a subject, people are going to assume that you know a lot about it, and that will make any appointment and listing presentation run so much smoother, and make it more likely that you’ll get that client.
Chris is an award-winning agent and author based in Dallas, Texas. As one of Dallas’ most aggressive real estate magnates in the making, Chris is quickly growing into one of the most popular people on social media. Through his social media posts and videos, we’re able to experience what’s it’s like to be a Realtor®. His achievements to date include being voted in 2017 and 2018 D Magazine’s Best Realtor® and being 4x Multi-Million Dollar Producer. Go to https://chrisdbentley.com/ for more information and follow @ChrisDBentley on LinkedIn, Instagram and Twitter. To find him on Facebook, go to https://www.facebook.com/Chris.D.Bentley.Realtor/.
Resources + Links
RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your