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One of the biggest mistakes we can make is being too general about the local areas we serve. How do we go from a more general local area to a hyper-focused area? How small should our local area be? What are the three things we need to do to put this strategy to work? On this episode, Dan Lesniak is back to talk about how to get more out of the areas we serve.

Look at segments in the market and pick the ones you want to target and then come up with a way to position yourself to add more value. -Dan Lesniak

Three Things We Learned

Why this is a perfect time of the year to maximize our business

This window of time just after Thanksgiving is still far away from Christmas that people aren’t tied up in holiday stuff yet and enough time before the New Year that you could still make an impact. And it’s not so far enough from 2019 that you’re still focused on 2018. So it’s a great time to maximize and optimize.

How to find out more about ads on Facebook

You can now go onto someone’s Facebook page and on the left hand side click info and ads and see all the ads they are running.  You can counter their strategy with your own or get some ideas. You can even show it to sellers on your own page so they see all the marketing work you’re doing, and how you would market their home.

The importance of choosing your local area wisely

Gary Vee advises us to use social media to become the mayors of our local area. Where people go off course is choosing an area that’s too big to try and be the mayor of. We have to make sure we pick an area that’s small enough for our strategy to work and still big enough for us to actually get business out of it.

Key Quotes

In the holiday season a lot of agents just tune out. -Greg McDaniel  

If you’re putting out good, relevant content, you can’t put out too much. -Dan Lesniak

In real estate one of the most powerful things we can do is showcase our knowledge of a local area. It instantly positions us as experts. To achieve this, first we have to segment the area we would want to serve, next we have to target our marketing towards them, and then position ourselves by adding value.

Guest Bio

Dan is the founder of the Orange Line Living Team, and author of The HyperLocal, HyperFast Real Estate Agent. Since beginning his career in real estate in 2011, Dan Lesniak has quickly become one of the top producing real estate agents in the country, helping hundreds of buyers and sellers complete over $250 million in sales. He utilizes his unique experiences and backgrounds to create programs for clients that reverse the risk in real estate. The Orange Line Living Team that Dan has founded has specialists and systems in place to make the entire spectrum of the real estate process as seamless as possible for clients.

Dan is hosting the Hyper Fast Sales Bootcamp. Go to http://hyperfastsalesbootcamp.com to book your tickets. Use this promo code to get an exclusive discount: REU25.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your