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Many agents see the potential in online lead generation, but when they start out, their biggest challenge is creating content that cuts through the noise. What do people want to see in your videos? How can you use controversy and humor to your advantage? Should you be transparent both with your wins and failures or only focus on the positive side? In this episode, Eric Simon talks about how he leveraged the comedic aspects of everyday real estate fails to build his business.
Authenticity and humor can be great content. -Eric Simon
Three Things We Learned
Video is king
Investing your time into making videos is one of the best ways to engage with your audience because it targets all of the senses. Don’t make the mistake of trying to look perfect on camera. Being transparent and even vulnerable is more relatable than doing things right all the time.
Focus on a niche, don’t spread yourself too thin
Focus on finding your niche. You don’t have to talk about everything. Find a category and dominate it. Make yourself the face of that category instead of trying to create content for every platform and for all tastes.
Video is great for multiplying your relationship building efforts
Because video targets all of the senses and there’s a face attached to the voice and message, it makes it easier for your audience to get attached to you. With video you can build trust and relationships without even knowing that it’s taking place. You no longer have to speak with someone in person for them to get to know you, as many people will feel like they already know you just by watching your videos.
Unpredictability and the vulnerability of real life is where people want to spend their time. -Greg McDaniel
If you do turn the camera on multiple times per week, ultimately the true side of you is going to come out. -Gene Volpe
The best type of content is the one that suits your personality and is readable. Most of the content out there in real estate is about agents who got successful overnight, but few dare to share their hard times and be transparent about the good and bad aspects of the industry.
This approach will only hurt you in the long term because honesty and transparency is more relatable than “feel good” stories.
Eric Simon is the creator of the Broke Agent, a media brand meant to entertain agents by using comedic aspects of the industry. His mission is to stop agents from feeling alone in their struggles and find humor in otherwise hard-to-digest situations. He is currently active in the Los Angeles area, and if you want to work with him you can find him here.
Resources + Links
RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your