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Converting leads over the phone is getting harder and harder. But why does this happen? Do people no longer want to be contacted over the phone? What is the best platform to be on right now as a real estate agent or team leader? On this episode, we discuss the death of phone prospecting in the near future and the rise of social media.
I don’t think we are really that far off that day of Alexa taking care of initial stages of buyer consultations. -Matt Johnson
Three Things We Learned
Google assistant might replace some of the admin work
Some assistant and admin work might disappear because Google is working on an assistant that will speak to service providers, clients, etc. Alexa is also not far behind from dealing with the initial stages of buyer consultations.
Adobe Capture CC takes photos of designs and saves the font and colors
If you’ve ever had someone design a brochure, you know how hard it is to recreate it. First you have to look for a similar font and then you need to pinpoint the right color. Adobe Capture CC helps you find both the font and the color just by taking a photo of a design you like.
Social media will be a shield against direct contact
Nobody answers to phone numbers they don’t know anymore, but everyone reads their texts. Social media will work as a shield between aggressive salespeople who want to push their services and prospects. You will no longer give a phone call unless the prospect gives you their contact information and is ready to move to the next stage.
We are going to start using Facebook and Instagram to shield ourselves from having uncomfortable conversations. -Matt Johnson
This technology is going to weed out the ones who can’t keep pace with it. –Gene Volpe
Technological changes will force real estate agents to go full-time and learn more about technology and how people want to be contacted. Some people may lose their jobs, but those who learn how to use technology as tools to sell more and make their lives easier will thrive.
Tools such as Google Assistant and Alexa will only get better in time, but they won’t be able to replace human contact.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
Resources + Links
RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
For more free tips on digital marketing, check http://www.genevolpe.com/
Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.