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The real estate arena is changing. What are the newest lead generation strategies you should give a try? Where should you invest your time and money? How can you stand out in a competitive market? On this episode, Jay Kinder speaks about the doors technology opens and how you can use them in your benefit.

You gotta get people’s attention, you gotta hit that that sweet spot and get the emotions flowing. -Greg McDaniel

Three Things We Learned

Use social media to find what buyers want in a home

There are many niches you can tap into, and social media can give you a clue about what your potential buyers want to see in a home. Some like the vintage look, while others dream of a home on the beach. Find out what they want and focus on showing them the homes that fit that picture.

Pour your personality into your branding efforts

There are many ways you can share your knowledge in the digital world, but the real challenge is to share it in a way that makes people listen. Don’t be afraid to be more than just an agent. Build your brand around your core values and  share bits from your life that will make your audience relate to you.

Know your market inside-out

There are many shortcuts that only knowledgeable and skilled agents know about that you can bring up in conversations with your leads. For example, there are special loans offered to your clients in the healthcare space or benefits they probably don’t even know about.

Key Quotes

Every time you can offer free money, people respond. -Jay Kinder

If the marketing message is bland and uninteresting, it’s not going to go anywhere. -Matt Johnson

Conversations with your audience are one of the most powerful lead generation tools, and your online presence is key. Consistency is vital in marketing and putting yourself out there through paid traffic or advertising campaigns on social media is cheaper than ever. The more you invest in your online persona, the higher the chances of people seeing you and giving you a call.

Guest Bio

Jay Kinder is the owner of Real K Estate Experts, CEO of National Association of Expert Advisors, growth coach, and public speaker. Jay’s been working in the real estate industry for 18 years and describes himself as suffering of “productive paranoia.”

You can drop him a line on his Facebook account or check his website at Jaykinder.com.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.