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Clean properties, in an excellent state and in a good neighborhood, sell like hot cakes. But how do you go about selling a property that doesn’t seem to attract any buyers? How can you make the walk-ins more enjoyable and leave a good impression? On this episode, our good friend and marketer Glenn Twiddle speaks about “selling the unsellable”.
Your facebook page with your paid feature is like a radio station, and if it’s not on the air all day, every day, then don’t bother.– Glenn Twiddle
Three Things We Learned
The 4 points checklist that makes a property sell
There are four factors that influence the fate of a listing:
- Agent skill
- The presentation of the property in person
- The promotion tactics
- The price point
Overly invested vendors slow down the process
Vendors can’t be objective when it comes to their own properties, nor do they know how to take the market’s pulse. Instead, perform a professional evaluation of the property. Take a look at the allowances that are missing and the overall appearance of the property (cleanliness, decor and home essentials). Make sure you’re the one who has the last word on the price point, the changes that need to be made and the promotion tactics.
Be omnipresent on social media
Lots of eye-catching photos, detailed copy and small investments towards engagement will boost social proof. Social media marketing is all about consistently producing content that causes people to speak about you and makes it easier for your business to find prospects.
This is the trick—once they envisioned the paper, they mentally said to themselves, “I will raise my family in this home.”– Glenn Twiddle
There are four things that I say to a vendor when a property won’t sell. I say it is either agent skill, the presentation of the property in person, the promotion and the price. – Glenn Twiddle
Selling a property that’s been on the market for a while now can be tricky, but it all comes down to analysing which one of the 4-points on the checklist the vendor isn’t ticking. If you want to blow your competition out of the water, always focus on discussing the root problem with the vendor before marketing the property.
Glenn’s history includes being a Real Estate Agent, Sales Manager, Sales Trainer, Real Estate Principal and Business owner and Clinical Hypnotherapist. He started as a Salesperson and quickly became the number 1 salesperson in the competitive inner city Brisbane apartment market. Glenn has trained and mentored thousands of real estate agents in his capacity as a Sales Trainer for the Real Estate Institute of Qld (REIQ), Coldwell Banker, the number one real estate franchise in the WORLD, Brisbane Apartment Sales, Alto Real Estate, Ray White Centre for Excellence, LJ Hooker, Richardson and Wrench, and many others. Go to http://www.glenntwiddle.com.au/ for more information.
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