Watch the On-Demand

A lot of agents underestimate the value of Direct Response Farming. Do you know where to start when it comes to farming leads? Do you know how to set yourself apart from the competition? Do you want to know how to cater to your specific market? We are joined by Dan Lesniak to break down how to dominate your market by farming leads and crafting a brand that sets you apart and builds instant credibility.

If you’re going to go head to head with someone who is dominating, that doesn’t mean you can’t go in, but you’re going to need a competitive advantage. -Matt Johnson

Three Things We Learned

Farm what you can afford
Start with what you can afford while making sure you get two touches a month. You have the budget, you just have to be smart about it. Your success is predicated on sticking with a reasonable plan and not panicking. Stick to your guns and allow for the time it will take to grow. The tortoise beats the hare.

Understand your market
Don’t just listen to what people tell you. Know your market and the numbers there. Cater everything you do to your your specific market and not just national trends because they might not work where you are. Cater to the clientele you relate best with and build that.

Come in with a competitive advantage
Consider making a marketable strategy that is unique to you that you can sell right away. Make sure that you know what your competition is doing, and set yourself apart. Bring your own flair, but also, bring something that the market needs that only you can provide.

Key Quotes

The challenge is lead acquisition, it’s lead confirming. -Dan Beer

What most agents will fail at is consistency. -Dan Beer

Farming your leads can make or break your company. It’s important to know your market and make sure that you set yourself apart in new markets so you can battle with the big guys right out of the gate. Match your farming with a realistic budget, and make your own system and know how to sell it.

Guest Bio

If you want more information from Dan you can find him at or train live with Dan at

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.