For a lot of agents starting out in the business, being young can be a disadvantage. How do you stop your age from being a barrier to your success? Why do you need a mentor and how will you know what to look for in one? In this clip, we talk to one of Realtor Magazine’s 30 Under 30 agents Jessica Randolph.
If you’re going to use a CRM, use something that you understand, that you like the way it looks and the way it functions. -Jessica Randolph
3 Things We Learned
Reach out to people as if they already like you.
A lot of what drives reluctance in agents is the fear of reaching out to people who probably don’t like you. To overcome this, mindset is the most important thing. Work with the assumption that people already like you, so reaching out doesn’t feel so difficult.
A personal life says a lot about who you are and it says a lot about your priorities.
When you’re choosing your mentor, it’s easy to focus on the professional attributes they bring to the table and ignore details like their personal life. It’s important to look at someone’s home life because that’s where you really get to see what their why is.
As a young agent, focus on what you can offer, not what you can’t.
Just because you don’t bring age and experience to the table, that doesn’t mean you don’t have value to give. When you’re marketing yourself to people, make sure you focus on what you do well, whether it’s knowledge of technology or having more time to focus on them.
Marketing in real estate is all about relationships and being able to build them even when you think you’re too young or too inexperienced. If you can’t offer age and experience, lead with what you do have working in your favor. Remember it all has to do with being clear on your value and fighting for it. At the end of the day success comes down to your attitude and mindset. It’s also important to find a mentor you really admire.
At 21, Jessica got her real estate license, and ran as fast as she could next to some of the most successful agents in Nashville. She seeks knowledge from mentors, classes, and podcasts. She has chaired the Young Professionals Network for her local association and was the youngest female practitioner to be named Rookie of the Year. This year she joined the cast of an HGTV series, “Masters of Flip,” as a design assistant. To get in touch, email firstname.lastname@example.org or call 615.319.1390.
This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.