A lot of agents think they need to be busy consistently, but actually being consistently drains them. How do you manage your time to make sure you don’t burn out? What are the biggest mistakes realtors make with books and other forms of content marketing? How do you leave your legacy as a realtor? On this episode, we talk to the founder of 7-Hour book, Nick Raithel who shares why a book should be the next tool in your content marketing strategy.


A book is having a thud factor, that is shock and awe. It really connects with people personally. -Nick Raithel

Takeaways + Tactics

When you’re tightly managed with your time, giving yourself room for a break will make a difference.

Time everything you do to have a sense of how long it takes to do something.

A book is like a business card that people won’t throw away.

The THUD Factor

At the start of the show, we talked about time management techniques and the importance of giving yourself a break. Next, we talked about the power of tracking what you do, and how to tell a story based on your life, and giving value to your clients. We went on to discuss what Nick calls the “THUD factor” and towards the end of the show we shared the biggest misconceptions people have about book writing.

We also shared insights on;

  • Managing your time expertly
  • The genesis of his business
  • The power of understanding what makes you unique
  • Why books give you credibility

What is your story?

If you want to stand out from the crowd, a book is a powerful thing that stays with people longer than any business card ever could. It’s a powerful way to give yourself credibility, and hit people with the “THUD factor”.

Everyone has a unique story to tell, and whatever makes you you is worth putting in a book. You don’t have to reinvent the wheel, just infuse what works with your own unique point of view. If you’re wondering how to bring more value, consider adding books to your content marketing arsenal.

Guest Bio

Nick Raithel is the founder of 7-Hour Book, a proven system that can give you clarity in terms of what you want to write about, assist you in developing an outline, and even partner with you in the writing itself if you don’t have the time to devote to the project. He is on a mission to help real estate investors get the recognition they deserve and attract new business and investment opportunities. Go to http://contentcorps.net/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.