What’s the best script for converting online leads with no proven track record? What is the most powerful value proposition you can give a seller? How do you build trust with potential clients? On this episode, we host a live Q&A, and tackle these are other concerns.


Conversations are the lifeblood of our business. -Matt Johnson

Takeaways + Tactics

Open houses: do not have a picture of the front of the house – you need something they can’t see from the outside.

The best value proposition guarantees your performance and takes away the client’s risk.

When sending out mailers, don’t get swept under the rug of the weekend.

Prep for your open house

At the start of the show, we answered a question about developing a strong value proposition, and the power of having the right photos for your open house flyer. Next, we discussed how to develop content for buyer and seller webinars. Towards the end of the show, we discussed determining how much a buyer values a property.

We also shared insights on;

  • The best days to send out mailers
  • The power of conversation
  • How to build trust with sellers

Be yourself

The best value statements and propositions are meant to guarantee the quality of your performance and eliminate risk. Make a big promise and take away 100% of their risk. Even if you’re new business, there’s nothing more powerful than showing genuine interest in the client’s life and you make that happen by getting into conversation so you get to know them. Once you understand the value of conversation, the more money you’ll make.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.