What are the functions that are necessary in a CRM for an agent to stay on top of their database?

How do you leverage technology to fulfill these things?

In this clip, Michael Hellickson shares the most important aspects of a CRM, and why you need them.

No success can compensate for failure in the home. -Michael Hellickson


Takeaways + Tactics

You’re more efficient and effective when you take breaks.

If you don’t have an assistant, you are one.

Treat agents in the industry like you treat clients.

This is a voice to voice, face to face business. You have to be prepared to get in front of people and work to be effective at prospecting. Staying on track requires self-leadership, and a good system that not only tracks your database, but also segments it. Contrary to popular belief, it doesn’t take ridiculously powerful technology to make a ridiculous amount of money. You just need to have systems and people in place to make you more hyper-efficient not more hyperactive.