People expect immediate wins when it comes lead generation. Why is this the wrong approach? What is the right method of lead generation for you? Why is it so important to monetize the no’s? What’s hard and what’s easy when it comes to generating leads? On this episode, we talk about this in detail.

If you have a genuine reason to reach out that genuinely adds value, you wouldn’t hesitate to reach out -Matt Johnson

Takeaways + Tactics

If you want to get to know the neighborhoods, do some door-knocking because people will get to know you, and you’ll know the neighborhood intimately.

You will fail on a call 97% of the time, just be okay with it.

If you want expired leads to be easier, come in with the right approach and a value add.


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Transparency In Lead Generation

At the start of the show, we talked about how a personal connection can help you get listings, and how to monitor the quality of what you’re putting in your funnel. We also discussed how Bryan Casella grew his YouTube channel by sharing other aspects of his life. We also spoke about the importance of transparency, why relationships are important, and putting the work into figuring out what’s valuable.

We also shared insights on;

  • Why pop-bys and door knocks are better than calls
  • Monetizing the no’s and hanging onto them
  • Learning to ask for what you want
  • The right approach for expired leads

Turning the “Hard” Into “Easy”

When it comes to lead generation, what’s easy and what’s hard is all relative according to your comfort zones, database and expertise. It’s also possible to turn whatever you consider hard into something easy by just hanging in there, and not taking the negative as it is. What makes people fail with lead gen is looking at an immediate no as failure. If you monetize the no’s – you set yourself up for a relationship that will become fruitful in future.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.