Identifying and implementing what moves the needle in your real estate business and personal life is the key to success. How do you put as much focus on your emotional hygiene as you put on your physical hygiene? How do you branch off into other forms of leads? How do you capture the most valuable attention? On this episode of Real Estate Uncensored, we are joined by Gene Volpe and Aaron Wittenstein who share their insights to take your real estate business to the next level.

Having your name brand out there without having to try, is a really big deal. -Gene Volpe

Takeaways + Tactics

If you’re consistently doing online video shows and selling advertising in between, you can capture valuable eyeballs.

When hiring people, don’t skip the steps of getting them trained, or else you’ll throw them into the fire too soon.

If you want to make money, you can either personally develop your skills and leverage them, or go down the path of leadership, and leverage other people.

Be an “A” Player: Stay in the Zone

At the start of the show, we talked about the new Facebook story function and we shared on overcoming fear. We also shared on how to get your name brand out by attracting eyeballs, and maximizing it with advertising. Next, we talked about comfort zones, stretch zones and stress zones. We also discussed the importance of being intentional with what you have, and the book The Code of the Extraordinary Mind. Towards the end of the show, we talked about how developing yourself into an “A” player will help you attract “A” players into your business.

We also gave insight on;

  • The best advice we give other people we need to follow ourselves
  • Why you need to get over yourself if you want to succeed with video
  • Developing seven streams of lead gen
  • The 6 suppressed elements of daily success
  • Meditation and Mindset

Key Quotes

The things that are crazy about you, are what people consider endearing. -Gene Volpe

The people that really make money, have a specialized skill but they are also great leaders, who attract other leaders and they are able to let those people run with it. -Matt Johnson

Act with Intention in Your Real Estate Business

If you want to stay ahead of the curve in your real estate business, you need to pay attention and be more intentional. In the same way you don’t wake up and start the day without cleaning yourself up, you can’t successfully start the day without a routine that optimizes you emotionally and mentally. Personal development is directly linked to business development and leadership. Have an overarching mission for your week to move the needle forward, put out valuable content to get a valuable audience and remember, to get better, you have sacrifice who you are for who you want to become.

Guest Bio

Aaron is a full-time, full-service Realtor, whose expertise as a seasoned real estate agent gives him a well-rounded background that will benefit a first-time home buyer, a home owner veteran, investor, or a returning client. His qualifications include 15+ years of fast-track sales experience in diverse business environments, with 12+ years in real estate. Having been fortunate to work under multi-million dollar producers, he has extensive knowledge of the real estate business which will fully maximize his clients’ satisfaction. Go to to join his group.

Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.