There’s virtue in putting out a lot of content, but how do you make sure you’re putting out something that will stick? What kind of content should you be aiming to create? How do you go about hiring the right people to help with social media strategy and execution? On this episode of Real Estate Uncensored, Gene Volpe is back to share more valuable insights and tactics that will make a huge impact to your local real estate marketing.

At the end of the day you still have to go prospect, that’s your highest value work. -Matt Johnson

Takeaways + Tactics

The busier you are in the business, the more that comes across to your clients and the less likely they are to jerk you around.

Successfully scaling up and hiring people to help you comes down to knowing what you’re going to do with the time you’ll save.

The Facebook algorithm rewards consistency, creativity and dynamic content that people want to see.

At the start of the show we answered a question about a buyer wanting to view a home that’s out of their price range. We also talked about the importance of having a pre-approval process in your business. We shared on how you can set yourself up in a way that stops clients from jerking you around. We went on to share how Facebook decides how many people will organically see what you put out, and what the algorithm rewards.

Gene also gave insight on;

    • How he helps clients value their time more
    • How to hire someone to help you with social media
    • The problem agents have with scaling up and hiring people
    • The benefits of carpet bombing your content

Key Quotes

The best way to gauge if it’s working is that the number of conversations and activity you have with human beings will increase. -Gene Volpe

If you keep moving into higher value work you can keep hiring and afford to pay for a social media service. -Matt Johnson

The best metric for the effectiveness and success of your marketing is the increase in human interaction. When it comes to reaching this metric, video content is king right now. Facebook decides how many people will organically see what you put out, and if you’re consistent, creative and dynamic, your content will perform a lot better. A lot of people won’t know what they want to hear until you tell them, and that’s where carpet bombing comes into play. Put out so much content that you can hit many people at different times and needs.

Guest Bio

Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to for more information.

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