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In real estate, farming has always been a tried and true method for getting listings and growing a lucrative client base, but has this been changed by technology? In this episode, Matt and Greg talk to investment real estate expert Jason Hartman and discuss how to maximize farming by using online tools and becoming a community resource.
Takeaways + Tactics
As a farmer, decide – pick a farm area and stick with it. Ideally make it a newer track. If the neighbors don’t know each other and you can be the one to connect them
When you dominate your farm you don’t have to be good at your listing presentation.
The best neighborhoods to farm are the ones with turnover
Try to become that local celebrity. It’s a small little pond but it can be very lucrative. – Jason Hartman
The podcast kicked off with a listener question about scripts for a seller landing page lead, which Greg provided. Matt, Greg and Jason also discussed dealing with a buy who thinks they are going to sell again soon. Greg reminded listeners to tell the buyer that there’s no downside to buying a property, whether they move or not.
Matt and Greg picked Jason’s brain about how agents can establish their very first farms, and they discussed how traditional farming methods like door-to-doors and mailings are back in style. Jason added the importance of taking advantage of online tools and setting up neighborhood websites which can help an agent become a resource within a community.
Jason went on to provide helpful tips for farmers, including picking the right farm area, connecting people in the neighborhood and playing the long game by “digging your well before you’re thirsty.” Greg, Matt and Jason also discussed how agents can deal with HOAs and how to be the person that’s always around in the community. The listeners also got a background of Jason’s own career and his very first farms and listings. Greg also gave actionable tips and ideas for combining traditional farming with the online tools that have empowered today’s agents.
Technology has empowered real estate agents and this is especially true when it comes to farming. Whether you’re starting out or a real estate master there is a piece of technology that can make your farming more efficient and lucrative. Additionally remember that it’s also lucrative to become the local real estate celebrity, farm in areas with high turnover and make yourself look like the expert you are.
Jason Hartman has been involved in several thousand real estate transactions and has owned income properties in 11 states and 17 cities. His company, Platinum Properties Investor Network, Inc. helps people achieve The American Dream of financial freedom by purchasing income property in prudent markets nationwide. Jason also runs a podcast called Creating Wealth. To learn more about Jason’s work go to jasonhartman.com
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
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