Live Q&A West Coast – East Coast Smackdown! w/Gene J Volpe + Andrew Scherer

Live Q&A West Coast – East Coast Smackdown! w/Gene J Volpe + Andrew Scherer

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Agents are making the fatal mistake of putting lead generation on the back burner in favor of client service. What mindset and attitude causes this mistake? What is the dirty secret successful entrepreneurs don’t share? Why is it so necessary to have clarity and intention when it comes to setting your goals? On this episode, we are joined by Gene Volpe and Andy Scherer for a high value smackdown.

The reason people fail to make their swim for the English channel isn’t because the swim is too difficult, it’s because they can’t see through the fog.– Andy Scherer

Three Things We Learned

 

Lead generation should always be your first priority, before client service

When people don’t prioritize lead generation and designate it to time slots that are never avaiable, it’s because the burning desire for clients isn’t causing enough pain for them to take action, and there isn’t enough pain or pleasure in doing something to push forward. To overcome this, you have to increase the psychological necessity behind it by making it non-negotiable.

 

The dirty little secret in entrepreneurship is that a lot of ultra-successful people have gone through bankruptcy

It’s not talked about enough in the entrepreneurship conversation, but behind every mega-successful person is a story of overcoming struggles like bankruptcy, failure and intense hardship. All the people we look up to had to power through all of that to get to where they are.

 

If you don’t know how to set a goal for a project always bring it down to a number

You can’t successfully break down and work towards any goal unless it has a number attached to it. For some projects, it can be hard to really pin down that number, so instead, boil it down to a time that you set and strictly set to work on something.

Key Quotes

Your story, your legacy is going to be about the obstacles that you overcome, and the speed bumps that you blew over.– Andy Sherer

Back in the day if you didn’t have a Facebook account it was smart, now if you don’t have a Facebook page people wonder what you’re hiding.– Gene Volpe

Everyone wants the end goal of success, but they don’t understand the difficulties they have to go through to get there. When you’re in a difficult situation, you have to tap into your greater self, and your mind will find its way out of it. When life is fighting you, it creates a sense of urgency, but we should be able to have this urgency, even when you’re not being challenged. Learn to anticipate obstacles and visualize through the fog that you will experience.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

All Things Cyber & What to Expect in 2018 w/Nick Sakkis

All Things Cyber & What to Expect in 2018 w/Nick Sakkis

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There are 76 million people subscribed to Amazon Prime, and 55% of all Black Friday purchases were done through Amazon. Does the platform represent competition to the current real estate model? Is something going to come along and make the process easier or more seamless? If so, how do you protect your business? On this episode, Nick Sakkis is back to talk about where tech is going and how you can leverage it.

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The only way to survive this technology influx happening right now is to surround your database with as much knowledge and care as you possibly can. – Nick Sakkis

 

Three Things We Learned

Go with Instagram if you want organic reach

It’s hard to compete on Facebook if you don’t have money to advertise, so if you’re working with a limited budget, go for Instagram instead. The platform still gives people a chance to get their content in front of people without paying for it.

 

Don’t post things that will take people off Facebook

Facebook rewards native content, so when you post your content to the platform without links to an external site you are actually more likely to have better engagement. You don’t just have to post short stuff, long-form content also does well on the site.

 

Record yourself everyday to get over your fear of the camera

Video is scary, and for most people this fear completely puts them off recording. If you want to overcome it, start recording yourself every single day, you don’t have to publish. In two weeks you’ll be comfortable enough to go live.

 

Key Quotes

Not documenting your journey in 2017 is one of the biggest mistakes because people need to know what’s going on.– Nick Sakkis

Snapchat and Instagram are popular because our attention span is shrinking.– Nick Sakkis

Now more than ever, it is very apparent that being in the places your customers are, letting them know what you’re doing, and how the business works is so crucial. Nobody wants someone who hides behind a business card, so take the mask off and show that you’re a real person. There are so many tools you can leverage to provide value to your audience. Whether it’s Instagram or Facebook, if you can find your audience there – you will create business for the long-term.

Guest Bio

Nick is the co-founder of the Sakkis Group, Nick acquired his real estate license in 2005 where he worked for Prudential Tropical Realty. Nick was born and raised in South Tampa, attending local schools, including St. John’s Greek Orthodox Day school, Plant High School and Hillsborough Community College. Growing up as a two sport athlete Nick developed a strong sense of what it takes to win and be successful. He has brought that same level commitment and perseverance to his real estate business. Go to http://www.sakkisgroup.com/ for more information or join his Facebook group Real Estate Marketing Rockstars realestatemarketingrockstars.com

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

How to Kick Major Ass with your Facebook Biz Page w/Nick Sakkis

How to Kick Major Ass with your Facebook Biz Page w/Nick Sakkis

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Most Realtor Facebook pages have less that 500 people following them. How does this take away from your social proof? Why is the global mindset important on Facebook? How do you go about improving your Facebook business page so that it impacts your actual business? On this episode, Nick Sakkis is back to share more winning Facebook strategies.

There are so many benefits of having more followers and more engagement on your business page from a paid cost perspective. – Nick Sakkis

Three Things We Learned

 

Facebook wants to keep people on Facebook

When you post to Facebook, don’t make the mistake of posting something that goes to an external site. Create content that is especially crafted for Facebook, because Facebook rewards people who keep their content within their platform.

 

it’s not enough to just post and let it sit, you have to engage

Facebook is a living, breathing platform that functions like the real world. Relationships require regular engagement, so when you put out content, you have to make sure it doesn’t just sit. Engage with people who are liking and commenting – Facebook likes this a lot.

 

Don’t underestimate the social proof of having thousands of likes on your page

When you sit in front of potential clients and show them that your Facebook page has thousands of followers, this gives you instant credibility and instant social proof. Sometimes it is even more powerful than a five-star rating because you will be so far ahead of other agents.

Key Quotes

Think outside the little sandbox of your market, Facebook is global.– Nick Sakkis

If you can make people laugh, use it, it’s a really big strength– Nick Sakkis

Facebook is the largest biggest platform for what we do, so if you’re going to wrap your arms around one thing, make it Facebook. Your database is the key to your entire business, and most of those people are on the platform. Your entire business is about having conversations, and if you can do this by actually engaging with people, you will be very well rewarded.

Guest Bio

Nick is the co-founder of the Sakkis Group, Nick acquired his real estate license in 2005 where he worked for Prudential Tropical Realty. Nick was born and raised in South Tampa, attending local schools, including St. John’s Greek Orthodox Day school, Plant High School and Hillsborough Community College. Growing up as a two sport athlete Nick developed a strong sense of what it takes to win and be successful. He has brought that same level commitment and perseverance to his real estate business. Go to http://www.sakkisgroup.com/ for more information or join his Facebook group Real Estate Marketing Rockstars realestatemarketingrockstars.com

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

How to Crush Your 5-minute Epic Evening Ritual w/ James Colburn

How to Crush Your 5-minute Epic Evening Ritual w/ James Colburn

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The real estate business tends to attract people who are trying to get away from structure, but the only way to have freedom is to actually have a good structure. How do you go about building the routines that lead to good habits? Why is ego the wrong motivation for starting a real estate team? What is so powerful about asking someone why three times? On this episode, we talk to James Coburn about his book, and how he uses structure to find freedom.

It’s easy to be a top producing agent because there’s no one else doing it right now. – James Colburn

Three Things We Learned

 

To level up in your mastery, your ego has to go away

Ego is a great boosting off place for a new agent but it just doesn’t work long term. When ego is your motivation it means you won’t grow. Ego has to stop because once you have it, you stop being humble enough to learn.

 

If an office is providing enough of a challenge you feel like there’s growth

People will stay in a team as long as they see themselves growing. When an office starts failing you from a cultural standpoint or from the growth standpoint, that’s where you’d start looking.

 

Structure creates habits and habits create freedom

A lot of people get into the business looking for freedom but they don’t understand that freedom only comes at the tail end of a good structure. The only way to get freedom is to actually have some kind of structure to your daily life, and in real estate it’s all about focusing your structure on connections.

Key Quotes

You only should be a team when you have so many leads you don’t have enough time to manage them.– James Colburn

The only way to get freedom is to actually have some kind of structure to your daily life.– Matt Johnson

For you to truly extract the autonomy and freedom that comes with running your own business, you have to actually create structure because this will breed good habits. Real estate provides you with a measure of freedom in your schedule. Focus your structure around connection and conversation, and this will lead you to more clients and business. In order to know that you’re capable of something don’t look at what you’ve done in the past, step into the future and stop trying to connect all the dots before you do something.  

Guest Bio

James Colburn is a serial entrepreneur with vast experience in real estate, consulting and sales. He is also the author of RESUCCEED and creator of the EPIC EVENING RITUAL. Go to jamescolburn.net for more information or to download a chapter of his book.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Time Management and How to Rock your Calendar w/Hank Avink

Time Management and How to Rock your Calendar w/Hank Avink

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Most people aren’t responsible for their calendars and spend time wondering why they can’t reach their goals. What are the biggest reasons people don’t respect and value their calendars? How do you reign in expectations when people inevitably ask you to do more than they are paying you to do? What is the problem with being a person who reacts instead of being a person who responds? On this episode, we are joined by rockstar coach, Hank Avink who will help you transform your calendar, increase the predictability of your income and get your freedom back.

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Make the pain of not following your schedule better than the pain of following it.– Hank Avink

 

Three Things We Learned

Get out of the scarcity mindset and actually set higher standards for the people you want to work with

 

People get led around by their neck because they have the scarcity mindset and they’re afraid that if they don’t do everything their client wants and needs, they’re going to be let go and they’re not going to get the deal. Have standards, set the expectation at the beginning, get out of the scarcity mindset and stop working with clients who are the wrong fit.

 

Ask yourself what you’re numbing your existence with

 

We all have vices that we numb ourselves with, and for a lot of us it’s alcohol. A lot of real estate agents are high functioning alcoholics, who are using booze to avoid facing themselves and dealing with their issues, and these are some of the things that get in the way of you managing your schedule and calendar in a better way.  

 

Don’t Let the Freedom of the Business Derail You

 

A lot of people got into the business for freedom, but they end up achieving absolutely nothing because they take advantage of the freedom, and become wishy-washy with their time management. The truth is, if you take advantage of your time freedom you won’t reach financial freedom. Never underestimate the compounding effect of your decisions.

 

Key Quotes

Some of the best deals that you’ll do are the deals that you don’t.– Hank Avink

One of the symptoms of not caring about our goals enough is time management.– Matt Johnson

It’s so easy to keep ourselves busy with what seems like work, when it’s actually not bringing in income. Some people are more used to reacting than they are to responding, and this impacts their calendars in a negative way. The truth about your schedule is that it reflects your priorities. If you take the agent that’s intentional with their calendar, and one who just reacts, you can bet your bottom dollar the former is going to have a higher net income. People want to do things that feel good and not the things that make them money, so try aligning the things that make you money with the things you love so you don’t just react. When we react, we don’t get predictable results.

Guest Bio

Hank is the Founder and Head Coach of National Coaching League. He is also a realtor in the Kalamazoo, Portage, Richland and Schoolcraft area. Find him on Facebook to get in touch about coaching.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.