Q&A About Sales Books, Phone Listing Consultations & Databases

Q&A About Sales Books, Phone Listing Consultations & Databases

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Being informed about what makes a business successful, how large your database should be, and how to sharpen your selling skills is the difference between the agent in survival mode and the one who’s thriving. What’s the best way to connect with online leads, phone or video? Do referrals and repeat business signal how healthy your business is? And how important is empathy in real estate? On this episode, we talk about tips from sales books and phone consultations, and we reply to some of your questions.

Every business that is healthy will generate referrals and repeat business. -Matt Johnson

Three Things We Learned

The ideal size of your database

The size of your database is determined by the type of agent you want to be. For example, if you want to be a referral agent, 1000 people is enough. But a prospecting agent needs a lot more because their conversion rate will be smaller.

Have empathy towards your clients’ lack of knowledge

People often make bad decisions because in the moment their current knowledge seems like a good idea. Not everyone has the time or the resources to research the market and think like a real estate agent. And as an agent, you shouldn’t look down on the decisions of your clients. Instead, you should treat them with empathy and serve as a reliable resource for them.

Use video to get in contact with your leads

Do your best to convince your leads to have a video call with you. If they feel uncomfortable about that, you can send them a video message. Whatever it is, make sure you use video so they can attach a face to the voice. This way, it will be harder for them to forget about you.

Key Quotes

You can be awesomely smart, but if you start with the wrong core beliefs, you will fail. – Matt  Johnson

NLP can be used for manipulation, but it’s just a tool to make people see from your perspective. -Matt Johnson

Every good business, when healthy, will generate referrals and repeat business. If you don’t invest in client retention programs, the percentage of clients that come from referrals will be smaller, but you will still have some recommendations. This occurs because a good service or product will be appreciated anyway, especially if your competitors don’t deliver the same value or the same price. If you don’t have any recommendations or repeat clients, you should consider tweaking your business, because your clients aren’t satisfied.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

Top 10 Things Holding Agents Back from Massive Success w/ Monica Weakley

Top 10 Things Holding Agents Back from Massive Success w/ Monica Weakley

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Changing your daily habits and replacing the systems you already have in place to function can be very challenging. But what happens when what we are currently doing doesn’t serve our goals? What kind of goals and expectations should we set for ourselves to make sustainable changes both in business and in our personal lives? And what is the secret to making ourselves motivated enough to step outside of our comfort zone? In this episode, Monica Weakley shares how to reach massive success.

If we only get motivated when we go through pain, the motivation stops when we go above the pain threshold. -Matt Johnson

Three Things We Learned

Stop making promises you won’t keep

We all know when our expectations and promises are unrealistic, especially when we are just starting to tweak our action plan. Don’t create schedules that only robots can keep. Treat yourself as you would your best friend. What are the things that you are willing to do that also happen to be beneficial? Don’t promise yourself that you will increase your revenue overnight when you know it’s not possible to do so at the moment.

Don’t try to change in one day what was built in a decades

Our work tactics, and our mindset is the result of decades of conditioning and habit. We work the way we work because we have some unconscious system put in place, the smaller the changes, the smaller the resistance. But if you jump into making a huge change in your life, you will encounter a bigger resistance. Start slow to avoid change fatigue.

Your why isn’t big enough

Pain and discomfort pushes people towards action. But what happens when that comfort kicks in? In order to keep yourself motivated, you need to ask yourself about your end goal, and keep your eyes on the prize. When you don’t know your why, there is nothing to fight for, and nothing to keep you motivated along the way.

Key Quotes

When there is something I don’t want to do, I ask myself where I am going to be in 60-90 days if I continue to let this happen. – Greg McDaniel

Stop making promises that you know you are not going to keep. – Monica Weakley

Our life is a collection of systems that produce certain results. These systems took years to create and refine, and when change appears, you will face resistance. You may get pumped after watching a motivational video or a book and want to change the whole system, but the truth is, you can’t change what you built in decades by Monday morning. There are a few people who can push themselves to make major changes in their system and sustain those changes, but those are the outliers.

Guest Bio

Monica Weakley is an experienced real estate agent with over 5 years in a position of leadership at Keller Williams Advisors and a coach at My coach, Monica. Her approach to real estate is focused on building relationships and creating repeat clients and referrals.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

How to Level Up Your Mindset & Climb Mountains w/Jeff Leatham

How to Level Up Your Mindset & Climb Mountains w/Jeff Leatham

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The way we see ourselves and the world around us either serves our purposes or prevents us from taking action and reaching our true potential. What are the things you do on a daily basis to keep your energy levels up and focus on the things that matter to both your business and personal life? Do you enjoy your victories? How does an abundance or scarcity mindset impact the probability of getting the listing? In this episode, Jeff Latham and Gene Volpe speak about how to level up your mindset to set yourself up for big wins.

It’s the last mountain, and the enjoyment of coming down from that mountain, that’s the fuel for the next one. – Matt Johnson

Three Things We Learned

Plan ahead in the morning for the whole day

Every morning spend at 30 minutes meditating on what can make your business and day better. What is the one thing that needs to be accomplished for you to grow your business and have a better day? By doing so, you cut down your to-do list by eliminating the things that aren’t urgent, and this allows you to focus on what needs to be done right now.

Pause and enjoy your victories

No matter how big or small your victories are, they need to be celebrated. If you are just ticking a box on your checklist, you’ll never be motivated enough for your next goal. Why? Simply because attaining your previous one wasn’t all that fulfilling. Give yourself credit and take some time to feel good about yourself and your accomplishments.

Have an abundance mindset

Many agents fail to get the listing because they have a scarcity mindset. In the back of their heads, they are desperate for the listing and the commission that comes with it. As a result, they are too focused on themselves and what they want instead of being focused on the seller.

But if you are detached from the commission, you can truly help a seller because you are more focused on what they want and what they need, and by doing so, you increase your chances of getting the listing.

Key Quotes

Have a strategic ignorance to the thoughts that don’t serve you. – Jeff Latham

You can build someone or you can destroy them depending on the words you say to them. – Greg McDaniel

Practice selective ignorance daily. We all have negative thoughts, but what we choose to do with them is what becomes visible in our mood and results. Living in the past and dealing with insecurities daily not only slows us down and makes us unfocussed, but it also causes us to be unhappy no matter how much money we make.

Instead of focusing on the bad, why not pick a beautiful moment in our lives that we can always come back to? Think about a moment of pure joy and fulfillment that will give you enough energy and positive vibes for the entire day, instead of wrestling with negative thoughts.

Guest Bio

Jeff Latham is the founder of Latham Realty Unlimited, Latham Coaching Unlimited, and The Freedom Evolution. Jeff has an unique approach to real estate that makes him almost unbeatable in his area. He buys and repairs homes, and he promises to sell a property within 25 or his team will do all the work for free. You can find free content on real estate and mindset created by Jeff at http://jefflathamrealestate.blogspot.com/

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

Right-sizing Your Business w/Amy Broghamer

Right-sizing Your Business w/Amy Broghamer

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Many top agents make money but struggle with long work hours and have little time for themselves and their families. What can you do as an agent to save time without making a financial compromise? What’s the most valuable hire for a busy agent? And how can you make money just by networking with other agents? In this episode, Amy Broghamer shares how she achieved freedom without losing money.

The more value you add, the more valuable you become. -Amy Broghamer

Three Things We Learned

Build a network of skilled agents

Don’t be afraid to carve out a niche for yourself and work with only people who are a good fit for you. At the same time, you can make money even if someone isn’t a good fit. Network with highly skilled agents from different niches and send over clients who aren’t a good fit for you. This way, you still make some money without taking over more work.

The best first hire is a transaction coordinator

The best part about a transaction coordinator is not only that you can send them some of the things you don’t have time to do, but you also pay them a flat fee per each transaction. This will both save you money and time spent replying to emails and managing paperwork.

Build systems

Documenting everything and knowing the steps and how to speed up the process not only makes things easier for you and your staff. You just have to build the system once, and after you are done, you can just replicate it and save time on each transaction.

Key Quotes

I love systems but partially because I understand the link between systems and freedom. – Matt Johnson

I love to receive a 25% referral fee for doing nothing but making a connection. That’s the best money you can make. -Amy Broghamer

In your branding efforts, make sure you don’t use your picture too much. It’s safer to attach your name to the brand, but not your face. If you do use your face, all of your clients will have an expectation to work with you directly, which is not possible in most cases. This will also sabotage your efforts of recommending other agents and receiving a referral fee.

Guest Bio

Amy Broghamer is a team leader at Amy B in Cincinnati, Ohio, and a real estate coach at Amy B. Experience Success Speaking and Coaching. Her goal is to help agents build systems to increase their passive income via referrals and make money without sacrificing their time with family and friends.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

How to Avoid Losing Money and Wasting Time During the Hiring Process w/Jay Niblick

How to Avoid Losing Money and Wasting Time During the Hiring Process w/Jay Niblick

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The hiring process can be brutal. Often times, you’re flooded by resumes, and only a small percentage have both the soft and the hard skills you’re looking for in your ideal candidate. But how can you weed out the good from the bad? What should be your expectations when it comes to the hard skills of your next hire? Are top agents looking to join teams? And most of all, what’s the magical word that you can put into your ad that will scare the candidates that don’t understand what real estate is all about? In this episode, Wizehire founder, Jay Niblick shares the 3 things you should know before you make the hire.

Bringing someone on your team is like getting married. You are going to be around these people almost as much as you are going to be around your spouse. -Greg McDaniel.

Three Things We Learned

Put everyone on a probationary period

There are traits that can’t be measured by personality tests, and character is one of them. This is why it’s good to set an expectation from the beginning that new hires will go through a probationary period. You will spend a lot of hours every day near your hires, so why would you keep someone who doesn’t meet your standards?

Top agents don’t need teams to share their commission with

Many team leaders make the mistake of expecting agents that can jump into their business and crush it right out of the gate. But the truth is that teams are not mini brokerages. And a top agent doesn’t need the help of a team, so why would he or she split their commission with you? Instead, you need to search for talented and capable people and coach them into becoming top agents.

Mention “sales” in your ad

Many people become agents for the wrong reasons. Some like homes and interior design, and others enjoy the idea of doing open houses. But at the core, being a real estate agent is being a salesperson. For this reason, you should mention the word “sales” in your add. You might scare off the candidates who look for a comfortable job office and attract those who are comfortable working on a commission.

Key Quotes

Teams are not mini brokers. You can’t act like a mini broker and say good luck. -Jay Niblick

I like putting everyone on a probationary period just to get started. -Jay Niblick

Bringing someone on your team is like getting married. You will spend a lot of time around them, probably as much as you spend with your family. The wrong people make you lose money and time, as you’ll have to search again to replace the bad hire. By using personality assessments and clearly stating in the ad that this is a sales position, you can weed out some of the bad hires. But in the end, what matters the most is that you use a probationary period. There are still variables that can’t be measured, and stating from the beginning that they will go through a probationary period makes your life easier.

Guest Bio

Jay Niblick is the founder of Wize Hire, a real estate recruiting software with a data-driven approach to the hiring process. You can take the personality test mentioned on this episode at https://wizehire.com/#disc-ebook-signup

Karri Flatla is an experienced realtor and team leader with a background in marketing. She worked as a copywriter and web marketing consultant. Today, she is the team leader at Karri Flatla & Associates in Lethbridge, Canada.

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.