How To Quickly Write & Maximize Books for Buyer & Seller Clients w/Chris Bentley

How To Quickly Write & Maximize Books for Buyer & Seller Clients w/Chris Bentley

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When it comes to branding and building up your credibility with buyers and sellers in your market, there is nothing as powerful as a book. What are some of the prospecting problems that are solved by writing a book? What’s a quick and easy way to write a book? How can you leverage the book once it’s completed? On this episode, top Dallas Realtor, Chris Bentley is back to talk about how he used books to brand himself.

Anyone who knows how to deliver a structured listing presentation has a book inside of them, you just don’t know it. -Matt Johnson  

Things We Learned

The key thing about writing a book is just getting the basic ideas out of your head and onto paper. Don’t worry too much about how long it will be when you’re just getting started.

If you have a structured listing presentation, you can do a recording of it, and get it transcribed into a book.

There are a lot of ways to solve objections that come up in appointment. We can handle them with our words, or take care of them way in advance with a book.

Key Quotes

One of the best ways to solve an objection is to destroy it before it even comes up, and a book does that for your credibility. -Matt Johnson

Most Realtors never even write a blog, let alone a book. -Chris Bentley  

For most agents the ideas of writing a book is immensely overwhelming and intimidating because it feels like a major time commitment, but it doesn’t have to be. It can actually boost your credibility in a way other types of content don’t. If you write a book on a subject, people are going to assume that you know a lot about it, and that will make any appointment and listing presentation run so much smoother, and make it more likely that you’ll get that client.

Guest Bio

Chris is an award-winning agent and author based in Dallas, Texas. As one of Dallas’ most aggressive real estate magnates in the making, Chris is quickly growing into one of the most popular people on social media. Through his social media posts and videos, we’re able to experience what’s it’s like to be a Realtor®. His achievements to date include being voted in 2017 and 2018 D Magazine’s Best Realtor® and being 4x Multi-Million Dollar Producer. Go to https://chrisdbentley.com/ for more information and follow @ChrisDBentley on LinkedIn, Instagram and Twitter. To find him on Facebook, go to https://www.facebook.com/Chris.D.Bentley.Realtor/.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How Chris Bentley Stopped Spending Thousands on Leads & Rebuilt His Brand

How Chris Bentley Stopped Spending Thousands on Leads & Rebuilt His Brand

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For many agents, buying leads online has stopped yielding the results it used to, so they have to completely shift their lead generation. What are some of the reasons for the drop in online lead ROI? Why did our guest choose to double down on branding himself? How does he use social media and podcast interviews to build his credibility? On this episode, Dallas top agent, Chris Bentley, shares on the cautionary tale of relying on buying leads, and how to lean into building a brand.

The value of being interviewed on a podcast that is for the industry is it’s a super credible link to your website. -Matt Johnson

Things We Learned

The Problem With Buying Leads Now

When you buy leads online through Google PPC, a lot of agents go into it thinking that it’s going to turn over very quickly, or at the very least, that they can cherry pick the top leads, but it doesn’t work that way. People are registering for multiple sites, and they are starting their home search online way earlier than we see them, so we might not even be able to get business.

Why going away from the bandwagon can get you more attention

Most people jump on the bandwagon and refuse to do the opposite of what everyone else is doing. The problem is their voice gets lost among the other thousands of people on the same bandwagon.

How to use LinkedIn to target luxury buyers

If you’re targeting luxury listings, LinkedIn is a great place to post really eye-catching photos. High level executives and luxury buyers spend most of their time on LinkedIn, and they don’t just use it after work or on weekends as they do with Facebook and Instagram.

How to generate content that builds credibility  

You don’t just want to have a couple of lines come up when someone Googles you. You want there to be a ton of content because it makes you a lot more credible, and that makes you stand out.

Key Quotes

If you do something different, there’s a ton of attention on platforms that move away from the bandwagon. -Matt Johnson  

Ask for business in a non-confrontational way, it’s not what most people do. -Chris Bentley  

Through the experience Chris had, the cautionary tale is you have to build up a brand before you do anything else. For a multitude of reasons, the dynamic with buying online leads has massively shifted to the point where it doesn’t make business sense anymore. Having a strong brand in your local area and being micro-famous will yield more results over and over again, and your business will be less affected by shifts and changes online and in the market.  

Guest Bio

Chris is an award-winning agent and author based in Dallas, Texas. As one of Dallas’ most aggressive real estate magnates in the making, Chris is quickly growing into one of the most popular people on social media. Through his social media posts and videos, we’re able to experience what’s it’s like to be a Realtor®. His achievements to date include being voted in 2017 and 2018 D Magazine’s Best Realtor® and being 4x Multi-Million Dollar Producer. Go to https://chrisdbentley.com/ for more information and follow @ChrisDBentley on LinkedIn, Instagram and Twitter. To find him on Facebook, go to https://www.facebook.com/Chris.D.Bentley.Realtor/.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How to Expand, Dominate and Profit w/Aaron Rian

How to Expand, Dominate and Profit w/Aaron Rian

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People often let ego guide them into expansion prematurely. There are several things that need to be considered when growing a successful and profitable business that has room to expand. How do we hire people who are capable of handling business growth? How do we know when our business can expand successfully? How do we grow and maintain our profit margins? In this episode, Aaron Rian shares his knowledge of and experience in expanding his real estate business.

It doesn’t make sense to go into another market until every market that you’re in is running tight, making the margin, and is profitable. –Aaron Rian

Three Things We Learned

Hire people based on where you see your business going

Hire staff who have the capacity to deal with where you want your business to go, not where you’re at today. When you hire people to deal with your current capacity only, they often can’t keep up when growth starts to happen. The most important thing to look for in people is who can handle the growth and leadership of the business into the new markets as you expand.

How to know when expanding is a good idea

Expansion should only be a consideration when you have a consistent 55-65% profit margin for at least 12 months. You must know your numbers, from your top agent to your newest hire, and keep track of what’s being brought in and what you’re paying to support your employees. If you’re not meeting that margin or paying attention to your balance sheet, you won’t be able to expand successfully and run a profitable model.

How to grow your profit margin

When your profit margin is not hitting the mark, you need to decrease your expenses. Examine your numbers carefully, see where you’re bleeding money and either try to get that back or lose that part of your business. You should also know where your ROIs are and focus on what’s bringing in the best return. Don’t make the mistake of trying to expand when your main hub isn’t profitable to the level that it makes sense to operate as a business.

Key Quotes

You have to generate leads, that’s number one, because you’re going to end up with the most sales and the most clients. –Aaron Rian

You either need to scale back the part of your business that’s not returning much profit, or lose that part completely and focus on what’s profitable. –Aaron Rian

Expansion is a tough but rewarding game to play. It starts with having a healthy business and then figuring out which parts of it are reproducible in other places. It forces us to pay attention to systems in our business and to look inward and consider the construction of our team. To expand and be profitable, our business must have people who can grow with it and a profit margin that enables successful expansion.

Guest Bio

Aaron is the Founder and Operating Principle of The Brokerage House, home to a multi-million-dollar team and currently expanding cross-country. The company is currently the number one real estate team by sold volume and number of transactions in the local market, as reported by the Wall Street Journal. In Aaron’s seven plus years as a real estate agent, he has been a Top One Percent Metro Realtor and a Multi-Million Dollar Sales Producer. Aaron also won back-to-back-to-back “Top Real Estate Agent” awards from the Portland Monthly magazine in 2011, 2012, 2013, 2014, 2015, 2016 and 2017 and was recently added to the “Registry of Business Excellence™” by America’s Registry of Outstanding Professionals organization. He has appeared in national publications such as “USA Today” and “The Wall Street Journal”, and was recently featured in “Top Agent Magazine”. Aaron is a regular expert on KATU’s AM Northwest Talk Show and has appeared on several television networks including HGTV, CNBC, CNN and Bravo. His first book, “Out Front: The Art of Closing a Deal”, was sold on Amazon.com and made the best-selling authors list. Aaron and his team are on track to close over 650 transactions with a value of nearly 250 million dollars in volume in 2018. For more information visit https://www.thebrokeragerealtors.com or email info@thebrokeragerealtors.com. You can also connect with Aaron on LinkedIn https://www.linkedin.com/in/aaronrian/.  

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Why There Are No Wealthy Victims w/Spencer Combs

Why There Are No Wealthy Victims w/Spencer Combs

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Many agents struggle to get anywhere with their goals, businesses and results because they are qualified victims; they know what to do but their negative mindset gets in the way. How can you identify if you’re a qualified victim? How do you move yourself up to being a qualified champion?

What is the difference between focus and awareness? On this episode, Spencer Combs talks more about the process for overcoming limiting beliefs and other stumbling blocks to our success.

Any bus will get you there if you don’t know where you’re headed. -Spencer Combs  

Three Things We Learned

Why more real estate training isn’t the answer

You can know exactly what to do but if you don’t have the right mindset, the right thoughts and the right knowledge, you just won’t move.

It’s what we know, but DO NOT do that’s our problem

When we know what we need to do but we never do it, that information is useless. We have to bring what we know and what we do together in order to become unstoppable.

3 ways to identify victims in your life

There are three behaviors that can quickly help you identify the victims around you. Victims blame other people and even the market for their challenges, they constantly criticize others, and justify why they aren’t making progress.

Key Quotes

If you know you can do a better job than other agents, then you’re doing the public a disservice by not stepping up and being accountable for what you do. -Spencer Combs

There’s a difference between a positive mindset and a powerful mindset. -Spencer Combs

In order to get unstuck and get over our own victim mentality, the first thing we have to talk about and get clear on is the accountability. We have to take complete responsibility for our lives if we want to change them. We have to focus on what we want more than what we don’t want, and align our beliefs with where we want to go. Lastly, we have to be flexible and focus less on the vehicle for getting results and more on the destination and the ultimate goal we have.

Guest Bio

Spencer is a Coach, speaker and founder of Spencer Combs Resources. He also serves as Director of Operations for the Jeff Riley team in Columbia, SC. Go to http://www.spencercombs.com/ or http://productivitystreet.com/ for more information. Join Spencer every Tuesday night at 6pm EST for his Facebook Live.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How to Get Traction & Then Build Momentum w/Spencer Combs

How to Get Traction & Then Build Momentum w/Spencer Combs

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The thing that constantly holds us back from getting better results in business is mindset, and the influence it has on the actions we take. How do we connect the right mindset to the tactics and actions that will move us forward? How do we identify what we’re missing, and how do we implement that piece into our lives? What are the 4 types of agents, and how do you move towards the zone where you are most effective? On this episode, coach, speaker and author, Spencer Combs shares on how to go from victim to champion, he also shares why more real estate training isn’t the answer, how to identify victims and why what we don’t do is what holds us back.

Most of us know what we should be doing, we even know how to do it but we won’t take the action, and it’s almost always because of an incongruence in beliefs. -Spencer Combs

Three Things We Learned

The 4 Categories Most Agents Fall Into

Unqualified champions are people have the mindset but not the mechanics to get things done. Unqualified victims don’t know the mechanics and don’t have mindset. Qualified victims know the mechanics but have a negative mindset. Qualified champions have the mindset and mechanics so they are able to get into action.

The 2 most dangerous words in the English language

Saying “I know” is very dangerous because it stops us from learning anything or taking the steps to get better and go towards our goals.

The power of clarity and chunking

The first step is getting clear on what it is we want to achieve, and then looking for people who have already achieved it, and starting to break down the chunks of action we need to take to get there.

Key Quotes

If you’re a qualified victim, it’s not what you don’t know that’s stopping you, it’s what you do know that you don’t do. -Spencer Combs

If you’re not consistent at 2 appointments a week, you’re probably not a full-time real estate agent. -Spencer Combs

No matter how much motivation, drive and real estate training we have, if we don’t actually have a detailed and broken down action plan, we won’t be able to grow our business. In order to get to that action plan, clarity is key. We have to find someone to model who is doing exactly what we want to do, and then breaking down the actions that will allow us to do the same. One of the most powerful ways to get traction is to put ourselves into a rhythm of regular planning. Ultimately, when mindset and mechanics are congruent, action will take place.

Guest Bio

Spencer is a Coach, speaker and founder of Spencer Combs Resources. He also serves as Director of Operations for the Jeff Riley team in Columbia, SC. Go to http://www.spencercombs.com/ or http://productivitystreet.com/ for more information.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your