The Right Way To Publish on LinkedIn with Tracy Enos

The Right Way To Publish on LinkedIn with Tracy Enos

About a million people are publishing every week on LinkedIn but most of their content sucks. What are the biggest mistakes people are making when it comes to putting out content on LinkedIn? What is the secret to creating share-worthy content? How can you use LinkedIn to position yourself as an expert in your industry? On this episode, we are joined by LinkedIn expert Tracy Enos, who shares the LinkedIn secrets that gets her content 140+ shares.


Don’t just create the content, promote it. -Tracey Enos

3 Things We Learned

All activities in LinkedIn are going to start with your personal profile
A lot of people make the mistake of trying to publish content even though their profile isn’t good and the various elements aren’t dialed in. The first thing you need to do is optimize your profile so that it represents you and your brand well.

Become the go-to person in your area or industry by writing articles
The purpose of content marketing is being of value and helping people find solutions for their pain points. Start writing articles about your area or industry, and they will serve as social proof of how knowledgeable and skilled you are.

You need 10 recommendations to get more profile visibility and make sure the people recommending you are using the keyword for the service you provided
Having recommendations makes a huge impact to your profile visibility but it’s important to remember that the people who recommend you have to use the keyword for your service. That way, each recommendation boosts your ranking.

Be the Expert

If your content on LinkedIn is entertaining, and teachable, it will fortify you as the expert in your industry and separate you from your competition. If you can showcase that you’re an expert in your industry, you will become a magnet for clients and referrals from related professionals. It all starts with having a really great profile, knowing who your prospect is and then knowing their pain points so you write content that makes you the solution. A lot of people think the content publishing process ends when you put out the post and add links on social media, remember to promote and follow up.

Guest Bio

Tracy is a LinkedIn Business Development expert & B2B Lead Generation Consultant. Go to http://tracyenos.com/, https://www.linkedin.com/in/tracyenos/ or email tracy@tracyenos.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Finding the Best Prospecting Tactics for Your DISC Profile with Philip Simonetta

Finding the Best Prospecting Tactics for Your DISC Profile with Philip Simonetta

It can be very hard for different DISC profiles to get along, let alone work together. How do you find common ground when you have very different ways of approaching tasks? How can high Ds work with Ss and Cs? How can you be more observant to how other profiles are responding to your approach? On this episode, we are joined by agent and coach Philip Simonetta who shares how to align with people you are different from.


The second people realize that you’re authentic and you truly want to leave them off better, it’s not even a sale anymore, and there’s no competition. -Phillip Simonetta

3 Things We Learned

When you say “you don’t know me yet” to someone, it makes them want to get to know you
A great script to use on phone calls and voicemails is introducing yourself and telling people that they don’t know you yet. This will get their attention and make them actually want to find out who you are.

Your goal should be to leave people better off than you find them
When it comes to building a team and being a good employer and even a good agent, it’s important to be of value and work with the goal of making people’s lives better. If you lead with this, you won’t even need to make a sale because your authenticity comes across quickly.

Working with S and Cs: Slow down, soften towards them and let them see you being yourself
It can be hard for a high D to relate to the high S and C because their approaches are so different, and an S and C can easily shut down if it feels like they’re being pushed too aggressively. Learn to slow down and soften to accommodate them.

Everyone is Different

It’s important to remember that people are different. They approach things differently and require different communication approaches. When you’re a high D trying to understand a high I, use your ability to adapt to get in their shoes, and start seeing the world from their perspective. Ss can be stubborn and easily shut down if you’re too aggressive, so soften and observe so you can change your approach accordingly.

Guest Bio

Phillip is the founder of The Simonetta Group of Charles Rutenberg Realty based in The Suntrust Building in the heart of Miami. He is also the Founder of Top Agent Academy which is the world’s first real estate apprenticeship program that creates producing real estate agents across the United States. Go to http://www.thesimonettagroup.com/, topagentsacademy.com and find @real_estate_lifestyle_ on Instagram for this reality show.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Social Media, Tribe Building & Promotion with Master Musician Derek Sherinian

Social Media, Tribe Building & Promotion with Master Musician Derek Sherinian

In music and real estate, setting yourself apart is a very important step to attracting the right clients. How do you build your tribe and utilize social media? How does overthinking hold you back? Why is it so important to have a strong product? On this episode, we are joined by musician Derek Sherinian, and agent Stephen Adika.


Consistency allows you to achieve your goals. -Derek Sherinian

3 Things We Learned

People who think too much never do
While it’s great to analyze every move before you make it, it’s very easy to become a victim of analysis paralysis. Learn to get into action and make adjustments as you go along. If you think too much you won’t get anything done.

Synchronize mental, physical and spiritual
When you align every part of you, it will turn you into a beast and you’ll be able to work with more fire and determination. If you’re able to align exercise, mental habits and spirituality with what you do for a living, it brings a whole new energy to your life.

If your product isn’t good, no amount of promotion and strategy will be worth it
A marketing strategy has to start with a very good product, so before you do anything else, make sure your product is great so that what is said about it and what it is align.

Start “Doing”

A lot of people don’t have the audacity to knock on doors or make the leap to make their lives better. If you have audacity, and develop your signature style you can set yourself apart. It’s also important to identify your tribe and play to them. Never forget the importance of consistency, and keep in mind that, if you’re not feeling good internally, it will affect your work and your relationships. Whatever goal you have, remember to make it the most important thing in your life.

Guest Bio

Derek is an American keyboardist who has toured and recorded for Alice Cooper, Billy Idol, Yngwie Malmsteen, Kiss, Steve Vai, and Joe Bonamassa. He was also a member of Dream Theater from 1994–99, is the founder of Planet X and also one of the founding members of Black Country Communion and Sons of Apollo. Go to sonsofapollo.com for information on the new album, or follow Sons of Apollo on social media platforms.

Stephen Adika is a Realtor, to get in touch email stephanadika1@mac.com or phone 818.419.7298.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Listing Boss: Hoss Pratt on the Blueprint for Real Estate Success

Listing Boss: Hoss Pratt on the Blueprint for Real Estate Success

A lot of people in real estate underestimate what it means to do it all. What are the three things you need to dial in to succeed with listings? Why are profits better than wages? How do you find common ground and build rapport with sellers? On this episode, we are joined by real estate top producer, coach and author Hoss Pratt, who answers these questions.


You have to be able to freely and openly communicate about real estate and be able to talk about how you provide value, how you solve problems. -Hoss Pratt

3 Things We Learned

One-to-many conversations are the most profitable
Salespeople take steps with their skills, starting with being able to master being on the phone, then having one-on-one conversations with people in and person, and then finally making a leap towards one-to-many conversations like training and speaking engagements. This is what is most profitable.

However you’re most comfortable is how you should present
People make the mistake of thinking there is one way to present, but what makes the most sense is doing what makes you comfortable so you can be your best. What you need, more than anything is a framework, and being able to build rapport.

A confused mind doesn’t buy
Don’t get too technical in your listing presentations because a confused mind won’t be able to buy from you. Learn to dumb down your presentation so that it can actually convert.

Don’t Reinvent the Wheel

When it comes to systems, it’s important to remember that there’s no need to reinvent the wheel. The systems you need already exist, all you have to do is plug into them, turn down the noise and do the work. When it comes to listing presentations, remember that rapport trumps everything, and rapport is built on commonality. A confused mind won’t buy so make sure your presentation is clear.  

Guest Bio

Hoss is a nationally known authority when it comes to lead generation and lead conversion. He has demonstrated, and proven time and time again during his stellar 12 year career that using his revolutionary strategies can move brokers and agents from stuck to super-charged in just months. What separates Hoss from all other coaches, real estate trainers, and so-called ‘gurus’ is his ability to get results FAST. He’s presented over 1,100 sold-out webinars and online events, conducted over 1,300 live seminars in 48 states, knocked on over 100,000 doors, made over 200,000 prospecting/sales calls, presented at 2,150 kitchen tables, and personally trained thousands of successful agents and industry professionals. Go to hosspratt.com for more information. Go to listingbossbook.com to get his book.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

How Brandon Mulrenin Sold 100 Homes in His 1st Year

How Brandon Mulrenin Sold 100 Homes in His 1st Year

When it comes to FSBOs, most agents are told to go for the listing even though they might end up in conflict with the seller. Why does this approach guarantee that you’ll lose the listing?

What is the right way to approach a seller so you can get the listing ultimately? Why is agreement your way to securing the listing? On this episode, we are joined by top producing agent and coach Brandon Mulrenin who shares his revolutionary strategy for FSBOs.


I’m calling them the second they hit the market because that’s when they are the most positive, optimistic, and excited about selling their home. -Brandon Mulrenin

3 Things We Learned

Be 100% Agreeable with the Agent
The biggest mistake most agents make when it comes to communicating with FSBOs is they try to convince the sellers that selling on their own is a mistake, which immediately creates conflict. Instead, it is much smarter to agree with them, provide them with the resources to make the process easier and then when they need more help, they will lean on you further.

They’re not a lead, they are a human being
We alienate sellers and get in the way of building a relationship with people when we dehumanize them and think of them as leads and a means to an end. All you need to do is shift your thinking and approach and remember that these are people with families, and needs and you need to build a relationship with them.

In content marketing give everything away, then you’ll attract the people that want to do business with you
Most people think it’s a smart strategy to hold onto their most valuable content so they can get people to pay for it. The right way to go about this is giving away what’s really valuable because it shows a spirit of contribution. That’s how people connect with you.

Understand Your Contribution

Until you understand the importance of contribution, you’ll have a hard time reaching your goals. Sellers need an advocate and a support system, not someone who just sees them as a lead and way to make money. It’s all about showing people that you put their needs and their success before your own. The strategy with FSBOs is being agreeable on the phone so that you’re able to meet them face to face, so that you can build a relationship with them.

Guest Bio

Brandon Mulrenin is top producing real estate agent and real estate coach who has been ranked in the top 5% of all real estate agents and has helped agents from all over become top producing agents in their markets. Go to http://brandonmulrenin.com/ for more information, call 248.890.5504 or email brandon@brandonmulrenin.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.