How to be a Super-Connector & Build Your Business on Relationships w/David Gonzalez & Justin Zimmerman

How to be a Super-Connector & Build Your Business on Relationships w/David Gonzalez & Justin Zimmerman

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The ability to be a connector is very useful and can help us grow our businesses. How do we find valuable ways to successfully connect with people who can help us level up? What are some of the mistakes people make when they try to reach out to people? How do we find the intersection between what we’re passionate about and what’s valuable to other people? On this episode, we are joined by Justin Zimmerman and Internet Marketing Party founder, David Gonzalez to talk about how we can use connections to build stronger businesses.  

You can’t just do something you’re passionate about. You have to find something that solves a problem for someone else. -Matt Johnson  

Three Things We Learned

The connection between advice and context

Advice always has to be seen and thought about in context of the person giving it and receiving it. If a solopreneur is being advised by a person with a multimillion dollar business, it’s important to know that the advice is in the context of a large business and it might be very different to the advice the solopreneur needs.

How to test your passion in a certain area

Most people think of marketing in the short-term. When it comes to making a better decision, it’s important to ask ourselves if an idea or strategy is something we’d be happy and comfortable doing for the next 3-5 years. Imagine doing only that and nothing else and be very honest with yourself about whether that’s something you can see for yourself.

A primer on how to connect with successful people

When you’re trying to connect with someone, create a context so that you can have an opening in conversation that isn’t just asking something. You can contact just about anyone if you do it in the right way and they get value out of it.

Key Quotes

Find something you can feel good and comfortable about doing for the next 3-5 years. -David Gonzalez

People don’t understand how to show people that you value a successful person’s time and they don’t understand the currency. -Matt Johnson

The secret to being a super-connector is finding a way to talk to people that will actually bring value to them. The biggest mistake we make when we’re reaching out to people is that we don’t understand that value is the currency that drives those relationships forward. Reaching out to “pick their brain” won’t be good enough. We have to deploy whatever assets we have, whether it’s intellectual or social to make them want to engage with us.  

Guest Bio

David is the founder of Internet Marketing Party, go to https://internetmarketingparty.com/ for more information or check it out Facebook https://www.facebook.com/pg/InternetMarketingParty/posts/.  

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How To Capitalize on FRBOs (For Rent By Owners)

How To Capitalize on FRBOs (For Rent By Owners)

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Most agents don’t want to talk to For Rent By Owner prospects but they are actually an untapped source of quality leads that are still open to talking to us. Is the dynamic of the call different since they aren’t getting hounded by multiple phone calls? How do we use FRBO leads to build long-term relationships? On this episode, we talk about how to generate high quality leads through For Rent by Owners.

FRBOs are open to having a conversation with you, as long as you’re inquisitive and there for their best interests. -Greg McDaniel   

Three Things We Learned

Why FRBOs are a win-win

Whatever answer you get from a FRBO is a win-win. First you’re building a relationship. Secondly, you can help them rent out the property. You won’t make a lot of money but you will build a relationship with someone who can bring in more business in the long-term. If they say no, go in for the real kill and ask them if they are interested in picking up another rental property.

Why FRBOs are less resistant than other leads

There’s a lot less resistance with FRBOs than any other lead type. Their minds are already in the real estate realm so you don’t have to start or restart a conversation with them.  

The power of follow-up in the FRBO strategy

FRBOs, if done right, are going to create long-term business opportunities with multiple leads. But if you’re going to talk about a long-term strategy, the fortune is in the follow-up. We have to stay top of mind by scheduling our communication and reaching out.

Key Quotes

For most agents if there isn’t an impending commission in a deal, they’re not interested. -Matt Johnson

Money’s not a problem if the deals there, people will show up when the deal’s there. -Greg McDaniel

If you want to build a portfolio of investor clients who are always looking to buy, even when the average consume is scared out of their minds FRBOs offer that opportunity. They will still want to jump into the market even when it’s shifting and they are already thinking of buying and selling so it’s easier to build rapport. Right now is the time to lay foundation because no one is calling them right now. If we can think of it as long-term business, these relationships can be very fruitful.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Generating NOW Business Today & Future Business At the Same Time w/Justin Zimmerman & Ray Stendall

Generating NOW Business Today & Future Business At the Same Time w/Justin Zimmerman & Ray Stendall

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As we head into 2019, it’s important to prospect for now business, but to also lay the groundwork for future business. What does it take to do both? How can you use market data to stay in touch in a more specific way? How do you create content that helps us get more contacts? On this episode, RedX head of content, Justin Zimmerman, joins us along with agent Ray Stendall to talk about staying relevant, valuable and sharp as the industry shifts.

The criterion for a good agent is someone that can really represent and explain what is happening in the market at that time. -Ray Stendall

Three Things We Learned

Multiple contact produces more detailed data

You really have to test the market out in the area you prospect so you get an idea of the nuances and unique characteristics. That means calling more than once, and calling at different times.

How to create content that’s worth bookmarking

Identify the big problem your market is facing, come up with simple outline structure with a hook to get people interested, and an introduction to establish your expertise.

FAQs vs. SAQs

Frequently asked questions are usually asked by someone who doesn’t know much about the inner workings of transactions and real estate. Should-ask questions are more of industry insider’s knowledge, what a high level agent should know. Create content for both.

Key Quotes

Make sure you’re doing something to drive primary business and then have secondary systems to support it. -Justin Zimmerman  

What’s really left for top-tier, full-commission real estate agents is market level expertise. -Justin Zimmerman

The heart and soul of NOW business is being disciplined and consistent in getting on the phone, knowing your scripts and being relentless in your follow up to get people to an appointment. Once you’re in that appointment, you have to line up your tools so you can bring value. One of those tools is our market knowledge and expertise. It is the last bastion of value for real estate agents in an age where we’re being squeezed.

Guest Bio

Justin Zimmerman is the director of content development at REDX and a content strategist with a background in real estate. He started off in real estate at 24 and built a software that took local MLS housing data and transformed it into a format easy to understand both by buyers and sellers. This helped him gain a competitive advantage in a profession where the average age was 47.

His software was so successful that he started training other agents to become Certified Market Advisors and went from being a simple agent to managing 51 people.Today, he uses his real estate and marketing knowledge to help agents create content that eliminates the need for prospecting and builds a strong database.

Read about how to become a listing machine here.

Ray is an agent and the founder of Elegant San Diego Homes. Go to https://www.elegantsandiegohomes.com for more information. Get FREE access to Ray’s tracking sheet for daily prospecting email info@elegantsdhomes.com.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Selling Your Listings: Active vs Passive Marketing

Selling Your Listings: Active vs Passive Marketing

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Some people look at things like Facebook ads and video content related to our listings as doing more than what’s required. What is the difference between being active and passive when it comes to selling a home? What is our role as agents in getting a home sold? What determines whether a home gets sold and how much control do we have over it? On this episode, we talk about what every agent worth their commission should be doing and why this stuff makes a difference.

The underlying idea that if we just deliver great service everything will take care of itself is a reassuring lie. -Matt Johnson  

Three Things We Learned

Why the best product doesn’t always sell the most

We tell ourselves the lie that the best product is what sells most but this is usually never true. The product that gets to first in our minds wins. The listing agent who dominates the neighborhood wins, even if they suck.

Why you have to think of the home as a product

Crappy pictures that don’t show off interesting and compelling photos of the features of the property won’t sell the home. You want to make sure people have a good first impression of the home because no matter how good you are as a salesperson, if you can’t make the house look good on the MLS, you’re wasting your time.  

How to set ourselves apart

Getting as many potential buyers into the house at the same time in the shortest period of time is one of the things we can do to set ourselves apart in the market.

Key Quotes

The only passive marketing is just putting it up on the MLS and the third party sites that are easy to get to. -Matt Johnson

You always want to create that circumstance where multiple buyers are going through the home at the same time. It’s human nature, we don’t want someone else to steal our candy. -Matt Johnson

Being passive in marketing a listing is basically putting it up on the MLS and just hoping someone sees it. Anything you can do to create buzz is going to be active and that means putting on your marketing strategist hat and working with the seller to put that house in the best position as a product and so when you do put it on the MLS it attracts the right people. That’s part of what we’re being paid to do. Not doing this means we just won’t sell anything, no matter how good we are.  

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Zach Hammer on Using Radically Simple Chat Bots to Start Real Conversations with Real Prospects

Zach Hammer on Using Radically Simple Chat Bots to Start Real Conversations with Real Prospects

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If we’re thinking of freeing up more of our time, chatbots are a great way to automate our marketing efforts, but we have to be careful not to turn them into virtual answering machines. What are some of the ways people are misusing chatbots? How do we build rapport, and find the people that are worth talking to and who is really motivated? On this episode, marketing expert Zach Hammer shares how we can get the most out chatbots.

Don’t think of chatbots as automating communication. Think of them as a way more effective landing page. -Zach Hammer  

Three Things We Learned

People are misusing chat bots to automate conversations that people aren’t interested in having.

Just because chatbots make it possible for us to to automate conversations, that doesn’t mean we should put every single conversation on them. We shouldn’t automate conversations people don’t have or even want to have in the real world because we won’t get results.

Why you don’t need all the bells and whistles on chatbots to be effective

Having success in chatbots is about simplicity. If we can take an existing landing page and put the information collecting sequence in a chatbot, we can drastically increase conversion. It’s simple and effective.

You can use Facebook targeting to exclude other real estate agents from your ads

Have available a ready list of interests that will indicate someone is a real estate agent. These could be thought leaders, books they read, things they watch and podcasts they listen to.  

In the audience section when you’re setting up an ad, there’s a part that has the option to exclude. You can exclude by interest and filter out 80% to 90 of real estate agents.

Key Quotes

If you’re trying to automate and turn everything into a bot-centered process, it falls flat on its face. -Zach Hammer

Understand where the strengths of chatbots are, not just trying to play with technology for the sake of it. -Zach Hammer

The biggest mistake being made in the realm of chatbots is over-complicating them and overthinking what we can do with them. Chatbots can be leveraged as drastically more effective landing page. If you replace your landing page with a chatbox sequence designed to collect the same information, upwards of 70% of people convert. This can allow us to really reach the people we want to and talk to them on a more relevant level.  

Guest Bio

Zach is the founder of Real Estate Growth Hackers. He is a real estate marketing consultant, productivity coach, author and lead gen wizard. See a Chat Bot in Action & Get a Free Welcome Bot Template at bit.ly/reubots.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your