How to Pitch Regional and National Media w/Christina Daves

How to Pitch Regional and National Media w/Christina Daves

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You might think that it’s very difficult to be noticed by local and national media, but it might be a lot simpler than you think. How do you hack the Facebook algorithm – and can you? Why are celebrity homes important? And how can you start with local magazines that won’t let you get anywhere close? PR guru Christina Daves joins us to share her top tips on pitching to national and regional media.

Journalists might get the greatest story from you but if it doesn’t fit the big picture they might not be able to use it.– Christina Daves

Three Things We Learned

Use your social networks effectively.

 

Social networks can be a powerful tool but only when used to their biggest capacity. Tag people in your public posts and be very active – but don’t tag-bait. You can’t force interaction between the people you are following, but you can foster communication and start important conversations. Remember: Facebook Live is your best friend.

 

Don’t put all your eggs in one basket.

 

Facebook can be a great tool, but it is impossible to say whether or not it will become obsolete in a few months. Always make sure to have a backup email list. Contact your followers and ask them if they are okay for you to contact them outside of Facebook – that way you will create an invaluable database of contacts.

 

Don’t underestimate regional magazines.

 

It’s very easy to shoot for the stars and aim for the national publications and maximum exposure. But you always work in your local area first, so don’t underestimate local publications. You would be surprised how picky some local magazines are. As a realtor, it’s important to make an impression in your community, so do your research on local publications carefully.

Key Quotes

Facebook want the engagement not with you, they want the audience to engage with each other.– Greg McDaniel

Get familiar with the media outlet. At the end of the day, you want to be where your customers are. – Christina Daves

You might think that it’s very difficult to be noticed by local and national media, but it might be a lot simpler than you think. How do you hack the Facebook algorithm – and can you? Why are celebrity homes important? And how can you start with local magazines that won’t let you get anywhere close? PR guru Christina Daves joins us to share her top tips on pitching to national and regional media.

Guest Bio

Christina Daves is a serial entrepreneur and an award-winning inventor and the owner and founder of PR for Anyone. Christina has been featured in over 50 media outlets in less than a year and her philosophy is that PR doesn’t necessarily require long years of experience or many media contacts. For more of Christina’s work, visit prforanyone.com

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Virtual Brokerages vs. Brick and Mortar Brokerages

Virtual Brokerages vs. Brick and Mortar Brokerages

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A lot of people use their brokerages as an excuse not to get into action. How do you know if you’ll be able to work hard within a virtual brokerage? What prevents agents from converting people from their social circles into clients? On this Q&A episode, we riff on these questions and more from our audience.

If you have a good rhythm of daily performance by yourself, a virtual brokerage is going to make you a lot more money and you’re going to have a lot more fun.-Matt Johnson

Three Things We Learned

 

You have to have the systems to back up the prospecting work you’re doing

In circle prospecting, you start building momentum with all the work you do, and when it does pay off, the success and results will flood you and build up very quickly. You have to have good systems to make sure you can handle all the business that will start coming.

 

Virtual brokerages require a self-starter

Virtual brokerages allow agents to make more money and build long-term wealth, but for you to work successfully in that environment you have to be productive on your own.  You have to be able to make the calls, reach out to your database, and get out there and get clients. You have to be able to execute on your own.

 

Don’t be a secret agent

The biggest reason people struggle to convert their sphere into closings is that they don’t tell people that they are in real estate. You have to tell people what you do and put them into a consistent follow up system.  

Key Quotes

You don’t get anything out of coming to real estate with an employee mentality, it’s very dangerous.– Matt Johnson

Consistently let people know what you do and how good you are at doing it. – Greg McDaniel

If you can implement without a lot of direct oversight and supervision, a virtual brokerage would be the right fit for you. The systems you’ll get there are far better than what you can get with a traditional brokerage, and you’ll be able to build wealth. The biggest thing is that you can be productive and work well independently. But ultimately, no matter where you work it will always come down to how much action you take and what you implement. You have to be a self-starter.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

How to Deal with Low Inventory & Monetize the Nos

How to Deal with Low Inventory & Monetize the Nos

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Facebook ads can help you generate low cost real estate leads, but there’s a caveat. What don’t tell you about the quality of Facebook leads? What tools can you use to feel more competent when you’re out prospecting? On this Q&A episode we answer these questions for our audience.

If they don’t have a connection to you and a need for what you do, it will be a long-term play. -Matt Johnson

Three Things We Learned

 

How to get now business

When you do prospecting, you have to know that if they don’t have a connection with you or an need for what you do, you won’t be able to get now business. It will be a long-term play.

 

Facebook ads are cheaper but the quality isn’t always high

While it’s cheaper to generate more leads on Facebook, you have to remember that they won’t be as high quality as leads from Zillow or Trulia. People who show up on Facebook and see your ads aren’t specifically looking for real estate, they just stumble on it.

 

How to start nurturing relationships.

When you’re out prospecting remember not everyone is going to give you now business. Those people are people you can add to your database and send marketing to. That’s how you monetize the nos.

Key Quotes

It’s cheaper to generate leads on Facebook than just about anywhere else real estate.– Matt Johnson

You have to position yourself mentally as the knight in shining armor. – Greg McDaniel

Success in circle prospecting and being able to generate now business comes down to you serving an urgent need for someone, or already having a relationship with them in place. Without one or both of these factors this person should become a nurture in your database. You have to bring value and position yourself as the knight in shining armor.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Best Tips for Organic Lead Generation w/Scott Hack

Best Tips for Organic Lead Generation w/Scott Hack

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What do you do when your market starts heading downhill? How do you narrow down your group of potential successful leads? And does putting fewer people into the funnel actually benefit your business? Scott Hack joins us to give his best tips for organic lead generation.

It’s about making your internet lead generation a pillar of your business, but not the sole focus and time-sucking part of your business.-Scott Hack

Three Things We Learned

 

Follow the quality over quantity principle with lead generation.

 

Pop-up registration boxes can be useful but consider all the sifting work you have to do afterwards to figure out the genuine, useful leads. Opting for a registration box in the page where your contact details are gives potential customers the time to look through your website and decide if they want to commit to your services.

 

Empower your customer.

 

When visiting a website, people want to see prices straightaway. Filling out forms is bound to only make them frustrated. Customers want direct access to content, prices and information at their own terms. Structure your website around this principle to create a good impression.

 

Treat every buyer as a seller.

 

Don’t get too bogged down into your buyer-seller ratio. When buyers look towards selling, they will want to find someone they can trust. Build up that rapport with them and know how to read them as leads. If you build up that trust and realize the potential of buyers as seller leads, you will be in a great position to facilitate both deals.

Key Quotes

I’ve set up my system to self-qualify the higher quality leads by not forcing a lot into the funnel.– Scott Hack

Lead generation should be respondent generation. It’s your job at that point to then make yourself a human and bring the value to them so that they want to you. That’s what the big twist is. – Greg McDaniel

Organic lead generation is all about proving your value to the customer. In 99% of the cases, both buyers and sellers know what they’re looking for in an agent. It’s your job to figure it out and offer it to them. Don’t bombard them with content and information that they might not need because you’ll find yourself losing leads. Give customers control to get the content they want at their own pace, but also make your presence well-known. When you prove yourself as an agent, you also prove yourself as a confidante, and a human being. If they like who you are, they will also like working with you, so build up a successful, open, trustworthy image of yourself for the best results.

Guest Bio

Scott Hack was born in Louisville, Kentucky. His journey into real estate wasn’t a straight line, but rather a winding road with a lot of pit stops such as Yellowstone National Park and working as a restaurant owner for 5 and a half years. He joined his mother’s company, Re/Max where he got his real estate education. After three years with Re/Max, Scott branched out and opened his own brokerage, Finish Line Realty. Scott is also organizing a new generation real estate event, Real Estate Distilled. To find out more about Scott’s work, visit http://www.louisvillerealestate.com/ or www.realestatedistilled.com

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

How to Network your Way to Success in 2018 and Beyond w/Steven David Elliot & Nicholas Cioffi

How to Network your Way to Success in 2018 and Beyond w/Steven David Elliot & Nicholas Cioffi

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Building relationships is a powerful way to grow your business. What is the best way to go about it? Is it better to build a relationship on Facebook or meet people face-to-face? How can you use networking to establish yourself as a rockstar in your market? On this episode, we are joined by Steven David Elliot and Nicholas Cioffi from Rockstar Connect who share how to network at the highest level.

Having a networking event where you’re the economic engine for your community, and the benevolent person that wants to help other people elevates your status.– Steven David Elliot

Three Things We Learned

 

Nothing beats human to human contact

Social media is a great way to communicate with people and build relationships, but nothing deepens a relationship faster than meeting face-to-face. This is why networking is so powerful.

 

Be a giver, connector and helper in your community

If you really want to get the most out of your networking, your events cannot be about you and what you want, but rather about being a person of value to the people around you. If you do more for your community, it will make an impact on your business too.

 

Contributing to your community makes an impact

The goal through networking is to make thousands, tens of thousands, hundreds of thousands and ultimately, millions of dollars for your community.

Key Quotes

Don’t think of people in terms of transactions, think of them in terms of relationships.– Matt Johnson

We need to learn to have more powerful conversations.-Greg McDaniel

People want to do business with people they already know, like and trust and it can often feel like that process takes a while. There’s nothing that accelerates the process of people trusting and liking you more than becoming an altruistic person in your community, being a provider of value and actually caring about the people around you. This type of networking will give you the highest return on investment and elevate your status in your market.

Guest Bio

Steven David Elliot created the Rockstar Connect program through years of experimentation and implementation. His networking events are legendary and he is nationally known for his innovation in the field of Business Networking. His Meetup North Hills Networking has been recognized as one of the “most successful and active in the world”, boasting 20,000 members. Rockstar Connect is based on his philosophy of you have to “give-in-order-to-get”. He teaches that, through altruistic acts, you will be rewarded with material and spiritual abundance. As a REALTOR®, salesperson, connector, coach, and marketing guru he has harnessed his ability to find options and solutions, limit them to the best, and help his clients select the outcomes to achieve their goals. Find him on Facebook

Nick Cioffi is the Co-Founder and Chief Executive Officer for Rockstar Connect. He oversees and manages the day-to-day operations of the company with the rest of the team. His company roles principally include managing teams for all Rockstar Connect events across 70+ markets nationally, and initiating strategic national growth, partnerships and opportunities. He is a graduate of North Carolina State University.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.