Zillow Creep: How To Avoid Becoming a Zillow Employee w/Jim Remley

Zillow Creep: How To Avoid Becoming a Zillow Employee w/Jim Remley

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Agents have abdicated their responsibility to keep in touch with our sphere and past clients, and Zillow has taken over that job and we’re paying for it financially and relationally. What are the problems that come with being overly-reliant on Zillow leads? What are the 3 Cs of successful database management? On this episode real estate superstar, speaker, author, and consultant, Jim Remley shares how we can take control of our sphere and avoid becoming the equivalent of Zillow employees. 

Asking for referrals in a way that’s not awkward or salesy is the art of our business and the apex level of the highest producers. -Jim Remley

Takeaways + Tactics

We have to religiously nurture our CRM 

In order to switch from a reliance on Zillow leads, it’s important for us to capture client data and cultivate that data over a long period of time by incubating it in a CRM; and then closing them into transactions and referrals.

An anemic database will be low on referrals

Take the total number of your transactions, and the total number of people in your database. 10% of your database should be sending you at least 1 referral a year. If not you have an anemic database, mainly caused by not communicating. 

Leverage the database behind each client

The reality is there’s a time window within which our clients are most likely to refer us, and that is the 31 days after the transaction or leading up to it. During this time, we can offer to throw our clients a “sorry to see you go” or “welcome to the neighborhood” party and be in attendance to build relationships with the sphere of influence that person has.

Guest Bio 

Jim Remley is a speaker, author, and consultant. He is the founder of eRealEstateCoach and the author of The Path to Real Estate Zen, a premium coaching platform for agents looking for a transformation in their real estate career.

In addition, he runs one of the largest real estate firms in the state of Oregon, with over $766 million dollars in sales volume a year with over 160 active brokers.

As a consultant, author, speaker, and trainer, Jim has one mission – to create abundance through simplicity of action.

For more information, visit https://www.erealestatecoach2.com/.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

The Long-Term Power of Advertising and Video Content

The Long-Term Power of Advertising and Video Content

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When it comes to marketing, one of the things that can be challenging is that we won’t get results immediately. What are some of the reasons that make a successful marketing result a challenge to achieve? How do we create content that takes care of the “know and like” part of the process of persuading a potential client? In this clip, we discuss the right mindsets to have towards our marketing. 

There are many failure points in the advertising process, so think of the first 45 days as a science experiment. -Gene Volpe  

Takeaways + Tactics

Takeaways + Tactics 

Approach marketing with an experimental mindset 

You can be the best lead generator and advertiser on the planet, but if you have leads coming in and you take too long to respond or you’re not good on the phone, your ROI is going to be zero. 

Consumable video content helps people get to know us 

The big thing in marketing is always giving people the consumer media they want to keep consuming, and content like what’s going on in your local market is highly consumable.

Online leads don’t come ready to buy or sell right now

An online “lead” isn’t actually a lead at all, it’s just a response to an ad. In order for it to become a lead, we have to actually nurture it and build a relationship.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How to Deal With the Stresses of Working in Real Estate

How to Deal With the Stresses of Working in Real Estate

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There are so many things about working in real estate that can lead to stress, like difficult clients and long hours. What can we do to manage stress better, or even avoid it altogether? How does a mentor help reduce our stress? In this episode, we discuss this, answer questions and even share our biggest pet peeves about real estate. 

When you’re coming out of a normal 9-5 job, getting a mentor is going to be one of your first big business-building decisions. -Matt Johnson 

Takeaways + Tactics

Mentorship is a necessity not a luxury

Getting a mentor is key to success in real estate, especially when you’re new. We have to invest something to get more growth out of your business later. If the mentor gets you the results you want, it’s more than worth. 

Strategic vs. opportunistic

Many people think they are being strategic, when they are just being opportunistic. In order to be strategic, you need to have the ability to plan ahead, not think of what you can do at the last minute. 

We choose how busy we are

The reason many people in our industry are stressed and overwhelmed is that they aren’t willing to hire someone who can take over some of the work for them. If we build the systems for these people, our reward will be lower stress levels.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How to Create an Audience of Positively Persuadables in Our Local Markets

How to Create an Audience of Positively Persuadables in Our Local Markets

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One of the biggest barriers to our success in marketing is that we’re putting out a lot of content, but we’re not saying anything arresting, surprising or compelling. How should we approach marketing so that it doesn’t waste our time, energy and resources? Why is it so critical to think of marketing from the perspective of the audience? On this episode, Gene Volpe joins us to talk about the right way to go about marketing. 

It’s not just about mass broadcasting, it’s about being able to communicate effectively to the people who need to hear your message. -Greg McDaniel 

Takeaways + Tactics

  • On social media, most of us don’t give anyone a clear and compelling reason to know or remember what we do. We think that because we’re visible we’re going to persuade people. 
  • Our time is much more valuably spent in conversation with the right people.  
  • When you’re not the person you’re marketing to, your view is tainted and unbiased. It’s important to think of your advertising from the perspective of the audience so you know the effect it will have.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Chris Prefontaine Returns: How to Do Real Estate On Terms

Chris Prefontaine Returns: How to Do Real Estate On Terms

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A changing real estate market presents opportunities that we can use to be more valuable to clients. What is the opportunity in doing real estate on-terms? How can agents add these to their listing presentation, and bring more value to prospective buyers? Why is it so important to expand our approach to real estate beyond listing homes? In this episode, author, investor and founder of Smart Real Estate Coach, Chris Prefontaine is back to talk about this incredible opportunity in real estate. 

Nationally, more and more real estate is being done on terms because banks are getting harder to work with. -Chris Prefontaine 

Takeaways + Tactics

Selling on terms is a win for everyone in the transaction

The great thing about doing real estate on terms is that a seller doesn’t lose any money, and can get out of the home quickly, a person who wants to get into the home but can’t easily get a bank loan can rent to own, and the investor gets a property that will cash flow.  

Build up your credibility 

Not everyone has an established reputation, and that can make it scary to approach sellers. It’s important to have confidence, and to mention any partners you have in the business who have more experience, and it’s also important to join the Better Business Bureau. It’s important to have ties to credibility.  

The value of being investor vs. an agent

It’s better to say you’re an investor with an offer to buy a house than it is to say you are a real estate agent saying you want to list their house.

Guest Bio

Chris Prefontaine is the best-selling author of 2017’s Real Estate On Your Terms and this year’s The New Rules of Real Estate Investing. A real estate investor with over 27 years experience in the field, Chris is the founder of Smart Real Estate Coach and host of the Smart Real Estate Coach Podcast. He lives in Newport, Rhode Island with his wife, Kim, and their family. Chris operates the family business with his son, Nick, his daughter, Kayla, his son-in-law, Zach, and an amazing team. 

Chris is a big advocate of constant education. He and his family mentor, coach, consult, and actually partner with students around the country, teaching them to do exactly what their company does. Between their existing Associates nationwide and their own deals, Chris and his family are still acquiring 5-10 properties every month and control between $20-$30 million dollars worth of real estate deals — all done on TERMS without using their own cash, credit, or signing for loans. 

Chris and his family believe strongly in giving back to the community. They currently support Franciscan Children’s Hospital in Brighton, MA, 3 Angels Foundation in Newport, RI, and the Wounded Warrior Project by giving a percentage of all deals to those causes.

To find out more about Chris, head to the following links:

http://prepropertysolutions.com/

https://www.linkedin.com/in/chrisprefontaine/

You can also listen to his podcast on

Smartrealestatepodcast.com 

To get a FREE copy of Chris’s latest book, visit https://freesrecbook.com/

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your