How to Monetize the “NO” Now with Brian Elbojen of Unison

Getting equity for your home with no repayments and flexible financial terms definitely sounds tempting for clients. But how can it benefit real estate agents as well?

Can a simple, one-sentence question really bring you $3,000?

In this clip, Brian Elbogen shares his secret script addition that could end up making you some amazing profit.

We can do things with our co-investment that just borrowing more money doesn’t do. -Brian Elbojen

WATCH THE FULL EPISODE HERE!

Takeaways + Tactics

Use a co-investment partner like Unison to help your buyers make better offers or buy a better home without raising their monthly payment.

Working with a co-investor is like having a rich uncle who doesn’t make it awkward at Thanksgiving.

Monetize the 98% of people you meet who aren’t ready to make a move by offering info on co-investing for existing homeowners.

One of the many secrets to success is innovation. A lot of profit often comes from a simple trial and error method and when you find your big thing, then you can utilize it to its full potential. Perhaps co-investment will be the big thing for some of you. It gives you the confidence and reassurance that you are offering a good, reliable service to customers, which not only increases your rapport and creates a valuable agent-client relationship, but it can also earn you a good profit on top of your commission. Additionally, it can also help you capitalize on the no-sellers, who might still want to make some profit from their home ownership. Either way, a key point is to be open to new opportunities, as this will help you foster an innovative, receptive mindset, which in turn will guarantee success for your business.

How To Win Listings & Help Homeowners Unlock Their Equity with Brian Elbogen

How To Win Listings & Help Homeowners Unlock Their Equity with Brian Elbogen

Getting free money just for owning your house sounds like a dream for any homeowner. How is this model sustainable? Does it benefit real estate agents at all? And how are co-investment partners similar to your rich uncle that you only see at Thanksgiving? Brian Elbogen, this week’s guest of Unison fame, will discuss all of this and more.


We can do things with our co-investment that just borrowing more money doesn’t do. -Brian Elbojen

Takeaways + Tactics

Use a co-investment partner like Unison to help your buyers make better offers or buy a better home without raising their monthly payment.

Working with a co-investor is like having a rich uncle who doesn’t make it awkward at Thanksgiving.

Monetize the 98% of people you meet who aren’t ready to make a move by offering info on co-investing for existing homeowners.

Resources

Script ebook cover

 

 

PodcastiTunesButton

 

 

1391840309

 

 

Target Marketing

In the beginning of this episode, we discussed Brian’s idea and model of Unison, and how it can target specific groups of home buyers (such as young families) and help them get their dream property. Gene Volpe also offered a tip on Facebook marketing, encouraging agents to be creative and proactive with it. Brian also mentioned that agents can get in touch with them directly to see what they can gain from a potential partnership with Unison.

We also shared insights on;

  • The most common scenarios of buyers/owners needing to use Unison’s services
  • How Unison made things more comfortable for clients during the market crash
  • Why homeowners are the best partners
  • How co-investment companies can get involved with rental properties
  • Partnerships with brokers and other loan agencies
  • The secret to Unison’s good content marketing

Stay Focused!

One of the many secrets to success is innovation. A lot of profit often comes from a simple trial and error method and when you find your big thing, then you can utilize it to its full potential. Perhaps co-investment will be the big thing for some of you. It gives you the confidence and reassurance that you are offering a good, reliable service to customers, which not only increases your rapport and creates a valuable agent-client relationship, but it can also earn you a good profit on top of your commission. Additionally, it can also help you capitalize on the no-sellers, who might still want to make some profit from their home ownership. Either way, a key point is to be open to new opportunities, as this will help you foster an innovative, receptive mindset, which in turn will guarantee success for your business.

Guest Bio

Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How to Follow Up On Old Leads with Anthony Manzon

All the best agents have a portfolio of clients they’ve been building up over months, or even years. What’s the best way to talk to someone you met at an open house last year?

Are there any tips or tricks to stay in that conversation and make sure you’re still their top choice?

Anthony Manzon shares his secret to success in talking to past clients and capturing their attention with a simple script.

The transactions are going to happen, whether you’re there or not. -Anthony Manzon

WATCH THE FULL EPISODE HERE!

Takeaways + Tactics

Get reviews on Yelp and Google + with parties, raffles and other giveaways, including from anyone you come in contact with in real estate.

To succeed in this business, you have to be in the ZONE, do whatever it takes to put and keep yourself in that zone.

Deals are going to happen with or without you – the goal of lead generation is to put yourself at the intersection when those deals are going to happen.

When you’re in a business as competitive as real estate, it’s imperative to stay afloat by utilizing all the tools you have. Yelp and Google+ are both free and are an essential part of real estate knowledge – use them to their full potential to increase your capital as much as possible. Additionally, working in a good, reliable team is essential for a good agent. Finding people whose skills can help you along the way is invaluable; so make sure to foster those important relationships. Most importantly, stay focused on your goal and know your target market.

How Relatable Stories Can Influence Good Practice

One of the most important parts of a good sale is capturing people’s attention effectively. How can we do this with a relevant personal story?

And what counts as good, relatable example in good practice??

In this short clip, we share experience on how a good personal story can be the quick way into an easy sale.

People need to be hyper-focused in regards to certain actions and business plans instead of being a jack of all trades and master of none. -Greg McDaniel

WATCH THE FULL EPISODE HERE!

Takeaways + Tactics

A good, relatable story creates trust and is a surefire way to grab people’s attention.

Don’t overdo scripting over the phone – be yourself.

Identify your niche in the market and dominate it with supreme quality spreading yourself too thin.

Staying on top of the real estate market requires a lot of skills, and most of the time it’s a lifelong process of learning. Clients expect you to have all the information they need readily on hand – and you might, but you need to also remember that they don’t know what you know. Capitalizing on your knowledge and focusing on the one key area where you can truly shine is the way to success. If you have big ideas, you need to follow them up with a lot of hard work, however it will all pay off once you’ve got successful sales under your belt.

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Building a Team and Hitting 30 Under 30 with Anthony Manzon

Home-ownership with under-35s is at an all-time low. How do we tackle this as real estate agents? Can we specifically target the millennial demographic and entice them into purchasing their own home? And how can Yelp become one of the main tools in a real estate agent’s arsenal? All this and more in this week’s episode with Realtor magazine’s 30 Under 30 finalist Anthony Manzon.


Working with great clients makes you love your job and makes you want to come to work. -Anthony Manzon

Takeaways + Tactics

Get reviews on Yelp and Google + with parties, raffles and other giveaways, including from anyone you come in contact with in real estate.

To succeed in this business, you have to be in the ZONE, do whatever it takes to put and keep yourself in that zone.

Deals are going to happen with or without you – the goal of lead generation is to put yourself at the intersection when those deals are going to happen.

Resources

Script ebook cover

 

 

PodcastiTunesButton

 

 

1391840309

 

 

Clients Can Be Difficult

We started off with talking about the difficult clients you can encounter. Anthony said – and we agreed – that those will always happen, so as professionals we need to be aware when a real estate agent client and an agent aren’t a good fit. Then Anthony shared his methods for lead generation, including his favorite – open houses. Towards the end, we talked about Anthony’s best strategies to stay focused as well as the structure of his team and the secret to their success.

We also shared insights on;

  • How a clever, good script can make you successful
  • The best way to start up your career and up-sell yourself – even if you haven’t done any business
  • Strategies about getting those five star Yelp reviews
  • Best practice relating to FSBOs
  • Why having a problem solver on your team can be the best

Stay Focused!

When you’re in a business as competitive as real estate, it’s imperative to stay afloat by utilizing all the tools you have. Yelp and Google+ are both free and are an essential part of real estate knowledge – use them to their full potential to increase your capital as much as possible. Additionally, working in a good, reliable team is essential for a good agent. Finding people whose skills can help you along the way is invaluable; so make sure to foster those important relationships. Most importantly, stay focused on your goal and know your target market.

Guest Bio

Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.