How to Stay Relevant as Tech Companies Rise w/ Jeff Cohn

How to Stay Relevant as Tech Companies Rise w/ Jeff Cohn

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The introduction of tech companies has caused anxiety in many industries, including real estate. Is your business in danger of failing in the wake of tech competitors? How can you keep doing business when so many of these companies gain popularity for their convenience and low prices? On this episode, owner and CEO of Omaha’s Elite Real Estate Group, Jeff Cohn joins us to discuss how your business can flourish if you embrace new technologies and digital platforms.

Be aware that you now have to differentiate yourself from the other agents AND big tech companies. -Matt Johnson

Things We Learned

Change the way you offer value

With the rise of the millennial generation, we need to start adapting our approach to satisfy younger clients. Millennials prefer communicating over text and don’t want to make tons of appointments- so find ways to meet those desires. However, remember that there are older people who will continue to buy and sell for years to come. The best option, going forward, is a hybrid model.

Stop worrying about tech company prices

We’ve never not had to compete over prices. Stop agonizing over the prices tech companies offer and treat the competition as you always would have. Of course there needs to be an adaptation of sorts, but don’t assume that the presence of technology automatically makes you obsolete.

Share behind-the-scenes footage

One of the reasons clients might choose a tech company to buy or sell their properties is because they assume agents do little to no work. Use technology to disprove that theory. Share content that shows you doing all the tasks no one outside the industry knows about. You’re not only setting the record straight- you’re also opening yourself up to an audience and starting the process of them getting to know, like and trust you.

Key Quotes

If you’re not building your own brand, you’re putting yourself at risk. -Gene Volpe

There needs to be a hybrid option. Continue offering the value but change the way you offer it. -Jeff Cohn

Technology isn’t going anywhere, so it’s vital that businesses adapt their models as soon as possible. However, even if you need to adapt, think of changes as a hybrid of sorts. You’re still speaking to past clients and networking- the only major difference is the platform you’ll use. Remember, what’s an asset to the tech companies can be an asset to you, too. Use technology to show clients aspects of the business they would previously never have known. Reach audiences previously outside your reach. Changes are always a source of anxiety- but sometimes they’ll end up taking your business to new heights.

Guest Bio

Jeff Cohn is the owner and CEO of Omaha’s Elite Real Estate Group. Known for his legendary expertise in social media, Jeff and his team generate on average 2000 internet leads per month. Since exiting daily operations at his company, Jeff has continued to make his mark on the real estate industry. Today, he maintains a presence as a trainer, podcaster and speaker, among other commitments in the industry.

To find out more about Jeff, head to: https://www.bhhsamb.com/agents/50633-jeff-cohn

And to see more about Omaha’s Elite Real Estate Group, visit: www.omahaseliterealestategroup.com

Gene Volpe is the Lead Digital Architect at GVI Media. With over 10 years’ experience in marketing, he is well known as a national expert. Gene is also incredibly well-versed in real estate, and has been involved in over 200 transactions. Gene is passionate about establishing brands and helping his clients reach wider audiences through digital marketing and video content.

To find out more about Gene, head to: www.genevolpe.com

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Why You Shouldn’t Be Imitating Everything the Top Producers Do w/Curtis Fenn

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One of the biggest mistakes new agents make is trying to follow the rulebooks of top producers because they end up missing the foundational pieces. What are the fundamentals that just can’t be skipped when building a successful and sustainable business? How does technology make it easier to build the fundamentals in? On this episode, REDX CMO, Curtis Fenn shares why new agents shouldn’t be imitating top producers and what you should be doing when you’re new to the game.

Technology can help you expedite the process of building a network and database that can refer you business. -Curtis Fenn

Things We Learned

What it takes to get to top producer status

If you’re wondering and worrying about where your next check is coming from, that’s not a business. If you want to have the life you want, you need to have sustainable and predictable income. Without that, it’s impossible to become a top producer.

Top producers vs. new agents

There’s a huge divide between what new agents have to do to become top producers and what top producers do. New agents are often given advice from the perspective of a top producer, who tells them what they are doing right now, not what they did in the beginning and how they got there.  

Why door knocking is still necessary

Most top producing agents still take the time to knock on doors to build their database, while a lot of younger agents feel that they are above door knocking. Unfortunately, without a database and network, you can never build a sustainable business.

Key Quotes

All the technology is there to help facilitate eventually a human interaction and connection. -Curtis Fenn

What provides someone the life that they want is when their income becomes sustainable and predictable. -Curtis Fenn

If you want to get to the point where referrals just come in, you have to hustle to build a sphere of influence, and a network of people who will continue to refer you business. This is the part of the business that you just can’t skip or circumvent. Luckily we don’t have to do the exact amount of activities that the top producers have to do. By leveraging technology, we can speed up the process of building the database and build a sustainable business.

Guest Bio

Curtis is the CMO at REDX, a technology company that helps real estate agents develop sustainable growth with the best tools and practices for acquiring new clients. Go to https://www.theredx.com/ for more information.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

FSBOs and Flaky Buyers

FSBOs and Flaky Buyers

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Most agents dream about being able to move through business with the perfect words that will handle any objection and close the client, but the truth is there is no magic bullet. What is the overarching step we need to take to get better at handling objections? How does a scarcity mindset kill our success? How can you handle FSBOs and actually bring them value? On this episode, we do a Q&A on objection handling.

When you’re having trouble with objections, don’t look for magic words. Focus on lead generation and have more options so you’re not overly attached to one lead. -Matt Johnson  

Things We Learned

How to bring value to FSBOs

When you’re talking to FSBOs, if you can bring more than your value as a real estate agent that will get in the door. If you had access to investors or if you were even the investor yourself, you will be able to get yourself in the door. The key is being in integrity so you actually have investors or an investment deal, and you also need to have done the work in the backend to set this up.

Why some clients aren’t worth working with

Some buyers are just skeptical, or their always looking for a bargain and this isn’t something you can change about them. When you deal with people like this, ask yourself if all the trouble of working with them is worth your time. If not, let them go.

The truth about objections and how to navigate them

Whenever you’re having a conflict, take a step back and ask yourself what you’re protecting. When you’re having challenges with objections, usually what you’re protecting is mindset of scarcity that makes you hold onto a lead instead of just letting it go. But if you let that go, you can let go of the lead and move onto others without too much attachment.

Key Quotes

The only way to build your confidence is to just have more leads. -Matt Johnson  

You will waste months of your life working with difficult clients who will never put a dollar into your bank account. -Greg McDaniel  

There are no magic words that will handle every single objection you get. The truth is, objections shouldn’t affect you if you’re not overly attached to that lead. The only way you can avoid attachment is to have options, and be generating enough leads to where you know that if that one lead doesn’t work out, there are others. Once you get out of a space of scarcity, the way you handle objections change and you’ll be able to give an answer that truly helps the client.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

How to Get More Tech Savvy & Pay Attention to Dangers to Your Kids Online

How to Get More Tech Savvy & Pay Attention to Dangers to Your Kids Online

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The internet can be a very dangerous place for kids, and very often parents are in the dark about what’s actually going on. How can parents keep an eye on their kids’ online activities, and get more tech savvy? Why is this such a valuable thing to teach? On this episode, Gene Volpe talks about the internet, how to monitor what our kids are doing, and trends you need to keep track of.

There’s nothing better than being able to give to someone without asking for anything in return but still giving something powerful that it compels the law of reciprocity. -Greg McDaniel

Things We Learned

The importance of systems

Systems make your business easier to run, and they help you simplify your work. When you do create a system, don’t start taking on jobs outside of that because that just creates confusion.

How to protect our kids

There are so many nefarious and dangerous things happening on the internet that put our kids at risk. As parents, we need to be more tech savvy and stay on top of the new trends and changes.

The power of giving value

Give value without expecting anything in return. Not only will this set the law of reciprocity in motion, it also means that at the very least, you will be top of mind.

Key Quotes

Kids understand the power of technology but they underestimate the negativity of it. -Greg McDaniel  

Technology is changing rapidly and as parents, we need to know about this. -Gene Volpe

The internet, social media and mobile phones are incredibly powerful mediums that bring convenience and information to our fingertips. But there’s a dark side to the online world, and if we have young people in our lives, we have to keep an eye on these things. In order to set your kids up for success online, stay on top of what they install regularly. Ultimately, the more tech savvy you are, the easier this can be.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your

Focused Engagement, Using Instagram as a Tool & Raising Your Facebook Ad Conversion w/Mike Sherrard

Focused Engagement, Using Instagram as a Tool & Raising Your Facebook Ad Conversion w/Mike Sherrard

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When it comes to how we market and advertising ourselves, one of our biggest pitfalls is thinking like a Realtor and not from the perspective of what consumers want. How can we fix this? How can we make our Facebook ads more effective? How can you stay ahead of the game in a changing market? Why is focused engagement so important and how do we achieve it? On this episode, Gene Volpe joins guest Mike Sherrard to talk about levelling up our marketing.

Be the vehicle and catalyst for what people would like to know, what would be valuable and what they don’t have access to. -Mike Sherrard

Things We Learned

How older agents can thrive in a changing market

A lot of agents in a changing market are trying to chase everything that happens to be new trendy and techy and this only diverts their focus. But focusing on too many things means you just won’t get good at one thing.  

The future of social media engagement

According to Andy Frisella, the future of social media influencers is this mathematical formula for engagement. E2I = FC. This means entertainment, education and impact = focused engagement.

How to get your Facebook ad costs down and your conversions up

Don’t think as an agent, think as a member of the general public. Instead of running an ad of a just listed, do a coming soon just before. Instead of just sold, create a PDF of why a home sold quickly, how quickly you sold it so that the consumers can actually get value. Go to new home builders and get valuable information and photos.

Key Quotes

By having one simple means of prospecting, I was able to channel my effort and energy into honing that one thing. -Mike Sherrard  

Social media should be used as a tool not a toy. -Mike Sherrard

If a changing market is a downmarket, you have so much more time on your hands. This is the time we should double down on our marketing and focus on building a brand. No matter how much the market slows down, we have to keep the human element of prospecting alive, and social media is how we do it. By bridging the gap between old school and new school, and what’s valuable, what people want to know and what’s fresh, we can be really successful.

Guest Bio

Mike is a Canadian Realtor and a Top 30 Realtor on social media. Check him out on Instagram https://www.instagram.com/mike_sherrard/.

http://truelifepurposenow.com/

https://book.truelifepurposenow.com/

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your