Why Cold Calling Will Soon Disappear and What the Alternatives Are w/Robert Wilson Ring

Why Cold Calling Will Soon Disappear and What the Alternatives Are w/Robert Wilson Ring

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Agents are often times confused about the many options they have when it comes to growing their new business. Should you partner up with a mortgage loan office, and how can they help you get more leads? Is cold calling still a viable option? What’s the best way to contact someone and ask for information from them? In this episode, Robert Wilson Ring shares how you can grow a new business and talks about what a mortgage loan office can do for you.

An add won’t hold much power in the future unless it’s strategically done. – Greg McDaniel

Three Things We Learned

What you should expect from a mortgage loan officer

As a real estate agent, you need to find a mortgage loan officer that does more than just help your buyers find a mortgage so you can close the sale. This could translate to helping you with your advertising efforts or working your sphere. But you also have to keep in mind that a mortgage loan officer earns only one-third from the commission you make, so it’s not realistic to ask from them for 50% of the advertising expenses.

Cold calling is no longer as effective as it used to be

Both buyers and sellers are flooded by sales calls. As a consequence, they grow immune to it. New cold calling involves going through a list of people you already know and are in contact with.

The best way to attract someone’s attention is to show them how you can bring value

If you call someone and lay the process out on how you can help them convert more or what your lead generation system is, you will receive some call backs. But if you don’t go in-depth with how you can help, you won’t be able to stand out.

Key Quotes

If you are new, join someone who isn’t new so you can learn. – Robert Wilson Ring

When you are asking for something, you never put it in a way as a payment for something that was already done. You always put it in terms of what’s in it for them. – Matt Johnson

Both for real estate agents and for mortgage loan officers, there is a shift towards the direction of branding, building relationships, and trust. Because both buyers and sellers are bombarded with calls and emails, the marketing message gets diluted. As a result, the best way to grow your business and get a competitive advantage is to nurture the people who already trust you and keep in touch with them on a personal level. This can be done via send-out cards with their photo and a personal message or email.

Guest Bio

Robert Wilson Ring is a branch manager and a mortgage advisor at People Home Equity, Inc.

He is also the founder of Robert Ring Team and part of a humanitarian program that helps orphans in Africa. His specialty is helping first home buyers and sellers get the best interest rates and mortgage packages.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

3 Surprising Tactics to Make You More Productive and Less Busy

3 Surprising Tactics to Make You More Productive and Less Busy

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Productivity in a fast-paced world is a struggle, especially when there always new things appearing on our plates. But what does it mean to be productive as a real estate agent? How can you shake off the feeling of not being productive enough? And how do you fix the lack of drive? In this episode, we speak about how to become more productive by narrowing your focus.

What’s the one thing I can do that makes everything easier or unnecessary? -Matt Johnson

Three Things We Learned

How to shake off the guilt of not feeling productive enough

Sometimes we may appear to be productive to the outside world, but if we don’t do the things we think we should to, we still feel lazy and unproductive. Sometimes we avoid doing hard and uncomfortable tasks, but it could also be that we might set unrealistic expectations for ourselves.

You can have fun and work at the same time

Social media platforms are often labeled as time wasters. But if you’re spending time on Facebook, you could also contact people. Post useful content and stay in touch with previous clients and prospects. Many people are willing to work with a real estate agent but never do because some agents aren’t keeping in touch.

Ask yourself what lifestyle you want and what you are willing to sacrifice for it

We often fail to get started or lack motivation due to the fact that our why is not big enough. If we aren’t willing to make the sacrifices needed to reach our goals, then we might be running in the wrong race or seeking to accomplish something we may think we should rather than something that will make us happy.

Key Quotes

If you are being productive but you are still avoiding the things that mentally you think you are supposed to be doing, you are still going to turn on yourself. -Matt Johnson

Things will move. They will shift and change. But as long as you know that and you can stay focused on what’s in front of you, you will be totally fine. -Greg McDaniel

The biggest reason why we get overwhelmed is because we don’t eliminate all the tasks that aren’t as important to our goal. As a consequence, we set unrealistic expectations, and when we fail to reach those, we feel miserable. Focus on picking one thing, the one thing that makes everything else unnecessary or easier to do, and include it in your daily schedule.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

How to Ditch Zillow and Generate Higher Quality Leads On Facebook w/James Rembert

How to Ditch Zillow and Generate Higher Quality Leads On Facebook w/James Rembert

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The rise of internet has brought more lead sources, but few of those leads convert. What are your options when it comes to attracting leads that are more likely to convert? Why is Facebook a better lead generation platform, and what kind of content should you use? What kind of content should you post on groups? In this episode, James Rembert shares the strategies he uses to help his clients ditch Zillow and get more sales from Facebook.

Video is essential, and as much as we want to take that as an option, video is not an option for us as agents. -James Rembert

Three Things We Learned

Home evaluations no longer work

When everyone offers the same thing, the message gets diluted. Paid advertising is all about unexpected, high-quality content that your audience isn’t seeing every day. The easiest route to creating interesting content is to write home lists or guides about the neighborhood where the property is found, or anything lifestyle driven.

Leverage Facebook groups

Find Facebook groups with people that you have something in common with, or with people that you know need your help. If you are an agent who is into fitness, join a fitness group. You never know when someone on there will be interested in watching a video about a park in your neighborhood and the houses listed on there.

Leads are a byproduct of building relationships

Facebook is great for getting your message out there, but it won’t generate leads. The relationships you build are your lead generators. Social media platforms help you get more eyes on your content. The challenge is to create content that is of interest to your audience, and build a relationship with them.

Key Quotes

Home evaluation is the worst strategy to implement when it comes to Facebook advertising, mainly because it’s in abundance. -James Rembert

They say a picture is worth a thousand words. Do you know what 30 seconds of video is worth? -Greg McDaniel

The strongest relationship builder is video. People love stories, and the most attention grabbing way to tell a story and share all the details is using video. The secret to successful videos is focusing on the quality of the information you provide without even mentioning that you are a real estate agent. If they are interested in finding out more, they will click on your page and find out what you do for a living anyway.

Guest Bio

James Rembert is the Zillow Killer. Using Facebook, he provides marketing solutions to real estate agents who want to get high-quality leads without investing large amounts of money in platforms like Zillow. You can find out more about James and his work at http://www.jamesrembert.com/ and for coaching you can find more information at www.JamesRembert.com/hld

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

How to Hire and Manage an Assistant to Dominate Your Market w/ Kathleen Metcalf

How to Hire and Manage an Assistant to Dominate Your Market w/ Kathleen Metcalf

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We all have time consuming tasks we don’t want to do, but when is the right time to hire an assistant, and how much should we pay them? Should we look for assistants who have a similar personality to ours? What traits make an assistant great, and how can expensive is the turnover? In this episode, Kathleen Metcalf speaks about how picking the right assistant can make your life less stressful and help you earn more.

Most of the tasks you need a real estate agent to do, do not require a real estate license. -Kathleen Metcalf

Three Things We Learned

The perfect assistant is good at doing the things you hate

The secret to success is not constantly pushing yourself to do the things that make you miserable but finding people who are willing to do it for you and enjoy the process.
When you hire, make sure you don’t select a candidate who wants to be in sales or one that has your personality. You need someone who is all about systems and details. If you hire your clone, who is going to do the tasks you hate doing?

The formula for compensation

In the employment realm, compensation has to make sense in the context of the market, the value brought to the table and how much you are willing to pay. You should aim at earning at least 4-5 times more than you pay your assistant and move up to 9-10 times. But in order to move up on the scale, you need to make the hire in the first place.

Turnover is expensive

When you find someone that makes your life easier, make sure you have at least 3 months on your payroll in case you are experiencing a dip in business. Excellent assistants are hard to find and training someone takes both time and money. In the long-term, you are saving money if you work on keeping your turnover rate low.

Key Quotes

Security-wise you should have at least 3 months of payroll in the bank because your business could dip. – Kathleen Metcalf

The most successful entrepreneurs are not the ones who want to change themselves but try to find a different solution to the problem. -Matt Johnson

The right assistant is detail and system oriented and doesn’t have any ambitions for the sales department. You have to make sure you don’t hire a wannabe agent but someone who enjoys administrative tasks. High-quality assistants are hard to find, and this is why when you find one, even if your business takes a dip due to a market shift, it’s wiser to keep your assistant instead hunting for a new one and training them.

Guest Bio

Kathleen Metcalf helps business owners find solutions to their problems and improve their communication with their team. She served as a bridge between entrepreneurs and assistants for over 6 years, and she was herself an assistant to top producing real estate agents. You can find her free guides to hiring, training and coaching at https://www.kathleenmetcalf.com/

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.

The Philosophy of a Successful Business That Spans Over Decades w/ Terry McDaniel

The Philosophy of a Successful Business That Spans Over Decades w/ Terry McDaniel

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Building a real estate business that spans over decades and market shifts takes more than hard work. What is the philosophy of the real estate business owners that manage to build a legacy? What’s the importance of building a reputation and how can you avoid staining it? And most of all, how do you build a safety net when you have slow months? In this episode, we are so excited to have the Grandmaster himself Terry McDaniel, on the show. He shares how his journey started 42 years ago and how he build a business from scratch.

A lead from the internet in my opinion is not a lead, it’s a response.- Terry McDaniel

Three Things We Learned

Don’t rely on coming up with the right answers on the spot

Potential clients have sometimes tough questions for you, you can’t come up on the spot with the right answer for everything. Some conclusions your prospects have are illogical from the beginning and you can’t fight that. But for the ones who are looking for solutions, you should have a script otherwise your answers won’t be satisfying.

Keep a clean reputation

Don’t do anything that you wouldn’t want to see in the newspaper. A reputation is hard to clean. Your job is to serve people and sometimes the best decision is not selling right now. You might lose some quick money but you win the respect of a prospect for life.These people will contact you when they are in need and refer you to others as well.

Have a safety net

Sometimes the clients you think you have in your hands will walk out and do business with someone else. You have to have a safety net, leads that you constantly nurture and communicate with. You never know when you touch someone on a personal level, even with a simple gesture such as a box of chocolate.

Key Quotes

I think this is when people fail all the time, not being strong through the entire journey – Greg McDaniel

Everything should be scripted because when you’re picking your nose trying to come up with an answer it’s too late. – Terry McDaniel

The real estate business is a people business, you won’t last in this industry for long unless you look at your job as a server of others. The best way to attract both sellers and buyers is to maintain a clean reputation. To do so, you have to work in the your client’s interest, even if it’s against yours. Sometimes the home shouldn’t be sold right now because the demand is low. This kind of attitude will get you remembered by your prospects and when the time is right for them to sell, you will be their agent.

Guest Bios

Terry McDaniel started his real estate business from scratch 42 years ago. He was long enough in the real estate industry to see how the technological advancements changed the game what it takes to build a long-lasting, successful business. Terry graduated with top honors from the the University of Wisconsin graduate business school and he is an active member in the Community Presbyterian Church.

Michael Carr is a top real estate auctioneer. He started his journey as an auctioneer in 1991, and in 1994 he got licensed as a real estate agent and made a shift towards selling homes. During his 24 years of experience, he has been involved in over 68,000 home sales across the country. Currently, he is the CEO of Michael Carr & Associates.

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Resources + Links

RockstarLiveVideo.com– Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

For more free tips on digital marketing, check http://www.genevolpe.com/

Organize your emails by topic and content for free using a Folio, an application that has a free version and can be installed directly in your browser.