All Things Cyber & What to Expect in 2018 w/Nick Sakkis

All Things Cyber & What to Expect in 2018 w/Nick Sakkis

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There are 76 million people subscribed to Amazon Prime, and 55% of all Black Friday purchases were done through Amazon. Does the platform represent competition to the current real estate model? Is something going to come along and make the process easier or more seamless? If so, how do you protect your business? On this episode, Nick Sakkis is back to talk about where tech is going and how you can leverage it.

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The only way to survive this technology influx happening right now is to surround your database with as much knowledge and care as you possibly can. – Nick Sakkis

 

Three Things We Learned

Go with Instagram if you want organic reach

It’s hard to compete on Facebook if you don’t have money to advertise, so if you’re working with a limited budget, go for Instagram instead. The platform still gives people a chance to get their content in front of people without paying for it.

 

Don’t post things that will take people off Facebook

Facebook rewards native content, so when you post your content to the platform without links to an external site you are actually more likely to have better engagement. You don’t just have to post short stuff, long-form content also does well on the site.

 

Record yourself everyday to get over your fear of the camera

Video is scary, and for most people this fear completely puts them off recording. If you want to overcome it, start recording yourself every single day, you don’t have to publish. In two weeks you’ll be comfortable enough to go live.

 

Key Quotes

Not documenting your journey in 2017 is one of the biggest mistakes because people need to know what’s going on.– Nick Sakkis

Snapchat and Instagram are popular because our attention span is shrinking.– Nick Sakkis

Now more than ever, it is very apparent that being in the places your customers are, letting them know what you’re doing, and how the business works is so crucial. Nobody wants someone who hides behind a business card, so take the mask off and show that you’re a real person. There are so many tools you can leverage to provide value to your audience. Whether it’s Instagram or Facebook, if you can find your audience there – you will create business for the long-term.

Guest Bio

Nick is the co-founder of the Sakkis Group, Nick acquired his real estate license in 2005 where he worked for Prudential Tropical Realty. Nick was born and raised in South Tampa, attending local schools, including St. John’s Greek Orthodox Day school, Plant High School and Hillsborough Community College. Growing up as a two sport athlete Nick developed a strong sense of what it takes to win and be successful. He has brought that same level commitment and perseverance to his real estate business. Go to http://www.sakkisgroup.com/ for more information or join his Facebook group Real Estate Marketing Rockstars realestatemarketingrockstars.com

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

How to Kick Major Ass with your Facebook Biz Page w/Nick Sakkis

How to Kick Major Ass with your Facebook Biz Page w/Nick Sakkis

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Most Realtor Facebook pages have less that 500 people following them. How does this take away from your social proof? Why is the global mindset important on Facebook? How do you go about improving your Facebook business page so that it impacts your actual business? On this episode, Nick Sakkis is back to share more winning Facebook strategies.

There are so many benefits of having more followers and more engagement on your business page from a paid cost perspective. – Nick Sakkis

Three Things We Learned

 

Facebook wants to keep people on Facebook

When you post to Facebook, don’t make the mistake of posting something that goes to an external site. Create content that is especially crafted for Facebook, because Facebook rewards people who keep their content within their platform.

 

it’s not enough to just post and let it sit, you have to engage

Facebook is a living, breathing platform that functions like the real world. Relationships require regular engagement, so when you put out content, you have to make sure it doesn’t just sit. Engage with people who are liking and commenting – Facebook likes this a lot.

 

Don’t underestimate the social proof of having thousands of likes on your page

When you sit in front of potential clients and show them that your Facebook page has thousands of followers, this gives you instant credibility and instant social proof. Sometimes it is even more powerful than a five-star rating because you will be so far ahead of other agents.

Key Quotes

Think outside the little sandbox of your market, Facebook is global.– Nick Sakkis

If you can make people laugh, use it, it’s a really big strength– Nick Sakkis

Facebook is the largest biggest platform for what we do, so if you’re going to wrap your arms around one thing, make it Facebook. Your database is the key to your entire business, and most of those people are on the platform. Your entire business is about having conversations, and if you can do this by actually engaging with people, you will be very well rewarded.

Guest Bio

Nick is the co-founder of the Sakkis Group, Nick acquired his real estate license in 2005 where he worked for Prudential Tropical Realty. Nick was born and raised in South Tampa, attending local schools, including St. John’s Greek Orthodox Day school, Plant High School and Hillsborough Community College. Growing up as a two sport athlete Nick developed a strong sense of what it takes to win and be successful. He has brought that same level commitment and perseverance to his real estate business. Go to http://www.sakkisgroup.com/ for more information or join his Facebook group Real Estate Marketing Rockstars realestatemarketingrockstars.com

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

How to Crush Your 5-minute Epic Evening Ritual w/ James Colburn

How to Crush Your 5-minute Epic Evening Ritual w/ James Colburn

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The real estate business tends to attract people who are trying to get away from structure, but the only way to have freedom is to actually have a good structure. How do you go about building the routines that lead to good habits? Why is ego the wrong motivation for starting a real estate team? What is so powerful about asking someone why three times? On this episode, we talk to James Coburn about his book, and how he uses structure to find freedom.

It’s easy to be a top producing agent because there’s no one else doing it right now. – James Colburn

Three Things We Learned

 

To level up in your mastery, your ego has to go away

Ego is a great boosting off place for a new agent but it just doesn’t work long term. When ego is your motivation it means you won’t grow. Ego has to stop because once you have it, you stop being humble enough to learn.

 

If an office is providing enough of a challenge you feel like there’s growth

People will stay in a team as long as they see themselves growing. When an office starts failing you from a cultural standpoint or from the growth standpoint, that’s where you’d start looking.

 

Structure creates habits and habits create freedom

A lot of people get into the business looking for freedom but they don’t understand that freedom only comes at the tail end of a good structure. The only way to get freedom is to actually have some kind of structure to your daily life, and in real estate it’s all about focusing your structure on connections.

Key Quotes

You only should be a team when you have so many leads you don’t have enough time to manage them.– James Colburn

The only way to get freedom is to actually have some kind of structure to your daily life.– Matt Johnson

For you to truly extract the autonomy and freedom that comes with running your own business, you have to actually create structure because this will breed good habits. Real estate provides you with a measure of freedom in your schedule. Focus your structure around connection and conversation, and this will lead you to more clients and business. In order to know that you’re capable of something don’t look at what you’ve done in the past, step into the future and stop trying to connect all the dots before you do something.  

Guest Bio

James Colburn is a serial entrepreneur with vast experience in real estate, consulting and sales. He is also the author of RESUCCEED and creator of the EPIC EVENING RITUAL. Go to jamescolburn.net for more information or to download a chapter of his book.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Time Management and How to Rock your Calendar w/Hank Avink

Time Management and How to Rock your Calendar w/Hank Avink

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Most people aren’t responsible for their calendars and spend time wondering why they can’t reach their goals. What are the biggest reasons people don’t respect and value their calendars? How do you reign in expectations when people inevitably ask you to do more than they are paying you to do? What is the problem with being a person who reacts instead of being a person who responds? On this episode, we are joined by rockstar coach, Hank Avink who will help you transform your calendar, increase the predictability of your income and get your freedom back.

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Make the pain of not following your schedule better than the pain of following it.– Hank Avink

 

Three Things We Learned

Get out of the scarcity mindset and actually set higher standards for the people you want to work with

 

People get led around by their neck because they have the scarcity mindset and they’re afraid that if they don’t do everything their client wants and needs, they’re going to be let go and they’re not going to get the deal. Have standards, set the expectation at the beginning, get out of the scarcity mindset and stop working with clients who are the wrong fit.

 

Ask yourself what you’re numbing your existence with

 

We all have vices that we numb ourselves with, and for a lot of us it’s alcohol. A lot of real estate agents are high functioning alcoholics, who are using booze to avoid facing themselves and dealing with their issues, and these are some of the things that get in the way of you managing your schedule and calendar in a better way.  

 

Don’t Let the Freedom of the Business Derail You

 

A lot of people got into the business for freedom, but they end up achieving absolutely nothing because they take advantage of the freedom, and become wishy-washy with their time management. The truth is, if you take advantage of your time freedom you won’t reach financial freedom. Never underestimate the compounding effect of your decisions.

 

Key Quotes

Some of the best deals that you’ll do are the deals that you don’t.– Hank Avink

One of the symptoms of not caring about our goals enough is time management.– Matt Johnson

It’s so easy to keep ourselves busy with what seems like work, when it’s actually not bringing in income. Some people are more used to reacting than they are to responding, and this impacts their calendars in a negative way. The truth about your schedule is that it reflects your priorities. If you take the agent that’s intentional with their calendar, and one who just reacts, you can bet your bottom dollar the former is going to have a higher net income. People want to do things that feel good and not the things that make them money, so try aligning the things that make you money with the things you love so you don’t just react. When we react, we don’t get predictable results.

Guest Bio

Hank is the Founder and Head Coach of National Coaching League. He is also a realtor in the Kalamazoo, Portage, Richland and Schoolcraft area. Find him on Facebook to get in touch about coaching.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Marketing vs. Prospecting Smackdown – Which is the Right Path For You? w/Glenn Twiddle

Marketing vs. Prospecting Smackdown – Which is the Right Path For You? w/Glenn Twiddle

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Most agents overestimate the relationship they have with a client, and not doing enough follow up makes them lose that contact. What relationship building model can you implement to stay top of mind? What is the biggest barrier systems and detail oriented people have to cross in order to start playing in their strengths? How can high S and C individuals handle the people-oriented requirements of the job? On this episode, the great Glenn Twiddle is back to share more of his high level sales tactics.

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People don’t make it in real estate because it’s hard to be a people person when you need to be and hard to be a robot that doesn’t care when you don’t need to be. – Glenn Twiddle

 

Three Things We Learned

Real estate is a fine balance between being a people’s person and being able to handle the rejection that comes with that

You have to ask yourself if you are enough of a people person that when you get that one contact you can communicate with them and close the deal. But you also have to be able to tolerate the rejection so that it doesn’t derail you.

 

Sales and marketing skills are important, but high operations skills are required to level up

For a real estate agent to be able to level up and become an entrepreneur, and for them to start bringing in an income above $500k, the required skills become less about sales and more about systems and team building. Agents who can get to this point become very successful.

 

80% of your sales are going to be made between your 5th and 12th contact

It’s highly unlikely that you’ll make a connection that leads to a sale with one touch, so you have to stay persistent and consistent in following up with people. Whatever you do, you can’t just do one thing, you have to implement a sequence of communication.

 

Key Quotes

Having the right carrot at the end of the stick is very important – Glenn Twiddle

In real estate, sales skills will get you to about $250k a year and marketing skills can take you from $250k to $500k. From that point, the team building skills take over.– Matt Johnson

High operations people are going to lend themselves more naturally to scaled, marketing efforts and jobs that require a lot of intellectual effort to set up a system. It is the difference between making $200k and making millions. However, these people don’t get to flex that muscle if they can’t get past that initial phase of getting the sales skills so they can get over that hump to where they have the time money and resources to start investing in a business.

Guest Bio

Glenn’s history includes being a Real Estate Agent, Sales Manager, Sales Trainer, Real Estate Principal and Business owner, and Clinical Hypnotherapist. He started as a Salesperson and quickly became a number 1 salesperson in the competitive inner city Brisbane apartment market.  Glenn has trained and mentored thousands of real estate agents in his capacity as a Sales Trainer for the Real Estate Institute of Qld (REIQ), Coldwell Banker, the number one real estate franchise in the WORLD, Brisbane Apartment Sales, Alto Real Estate, Ray White Centre for Excellence, LJ Hooker, Richardson and Wrench and many others. Go to http://www.glenntwiddle.com.au/ for more information.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

The Language of Agreement w/Joel Rico

The Language of Agreement w/Joel Rico

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A lot of agents don’t realize how much their communication reeks of insecurity or arrogance, and they are faced with a lot of objections as a result. How do you handle objections in a way that shows that you care about the client? What is the language of agreement? Why is it so powerful to learn the right framework for handling objections? On this episode, Joel Rico is back to share how to be more effective with your language.

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My favorite way to solve objections is to help people self-discover their own answers – Joel Rico

 

Three Things We Learned

The First Step to Handling Any Objection is Taking Their Side

One of the biggest mistakes people make in their sales conversations is disagreeing with the prospect right from the start. What you should actually do is get in agreement with them, validate what they think and feel, and take their side no matter what they say. Be an ally, not an adversary.

The tone of confidence resembles the tone of narcissism

Confidence has a tone and an energy and it’s similar but a lot different to ego and narcissism. Because of the similarity most consumers misinterpret cockiness and ego as confidence. The problem with this is they end up hiring the wrong person.  

You want people to be empowered that they made their own choice

He or she that speaks the most dominates the conversation, but he or she that asks all the questions controls the conversation. You want to empower the client by having them dominate the conversation, and you want to control the conversation by asking all the questions.

 

Key Quotes

Confidence definitely has a feel, a tone and an energy. – Joel Rico

Once you learn the process it doesn’t matter what the objection is, it becomes a framework you can use over and over again. – Matt Johnson

People are looking for someone to represent them, someone who can advocate for their needs. When they are clear that you’re on their side, they will say yes. When you try to sell them, and focus on the commission, they are clear that you’re representing yourself and you won’t get hired. If you want represent people, come from a place of contribution, be an ally to them and take their side through your language, tone and energy.

Guest Bio

Joel Rico is a professional speaker, coach, and accomplished entrepreneur. Considered a “master” in peak sales performance, Neuro-Linguistic Programming (NLP) and successful negotiations, his techniques and strategies continue to aid him in coaching his clients. Joel is currently one of the most sought after Sales Trainers, and for the past decade has been training Sales People, mostly Real Estate Brokers, to better understand their clients, and how to structure win-win agreements. This level of training has elevated many of his clients to top 1000, top 100, top 50, and top 10 active Real Estate brokers in the country. Go to thelanguageofagreement.com to learn more about his coaching.

 

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.