Swarm Marketing & Building a Relationship Based Business with Buddy Blake

Swarm Marketing & Building a Relationship Based Business with Buddy Blake

Agents constantly want to buy more leads, even though they aren’t converting the ones they already have. What is the maximum number of leads an agent can handle and get the most out of? What is swarm marketing and how does it work? On this episode of Real Estate Uncensored, Buddy Blake joins us for a high-level conversation about relationships, succession plans, and getting the most out of leads.


Whichever door they came in, is the door you need to walk them through and walk them in and out. -Buddy Blake

Takeaways + Tactics

Real estate agents get their skill sets and paychecks confused.

Taking an ISA or assistant, the least paid person and putting them in the most important port of contact is a mistake.

When you leave a team, no matter who you are, you are going to go down before you come up.

Resources

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Have A Plan

At the start of the show, Buddy shared how he got started, and the mistakes agents make. We also talked about the power of impression points and how to use swarm marketing to hit people from multiple angles. Buddy also talked about the succession plan when someone leaves a team, and why cutting down on leads can make people more productive.

We also shared insights on;

  • How many leads agents should really have
  • The power of scaling up relationships
  • How you learn more though relationships
  • Why you can’t be a good listing agent till you’re a good buyer’s agent

Relationships

Swarm marketing is all about creating multiple impression points and communicating with them the way they came in. If you’re looking at scaling, scale the relationship first, then look at scaling by adding leverage and automation. The role of first contact with the lead is a very important one, and it should be taken on by someone who brings the most value. The thing that will always be the most effective is the relationship.

Guest Bio

Buddy Blake represents the region’s finest properties with exceptional skill using the most innovative technologies currently available. Buddy Blake offers ultimate privacy and security, speed, and efficiency. His years of full-time experience have given him a clear understanding of the mindset of home buyers and sellers and a thorough understanding of the regional marketplace. Go to http://www.buddyblake.com/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Building a Team on Excellence + Professionalism with Tom Miller

Building a Team on Excellence + Professionalism with Tom Miller

What challenges are new teams facing when it comes to handling leads? What are agents getting wrong when they reach out to FSBOs? Why is education so necessary for FSBOs? On this episode, we are joined by Tom Miller, who shares on building a team on professionalism and client service, and recruiting the right people.


Never make them wrong, the client isn’t wrong to sell their home, it’s their house so they can do what they want. -Tom Miller

Takeaways + Tactics

Your 1st year in real estate can actually be easier than your 2nd year because you lost the novelty factor.

The people you’re talking to NOW are the people who are going to make a move in the fall.

With FSBO’s you have Educate educate educate on how homes are valued./span>

Resources

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Manage Expectations

At the start of the show, Tom shared on his background in banking and how that led to working in residential real estate. Next, he shared on what he looks for in the agents he hires, and the struggle many new teams face when their marketing starts working and leads start flowing in. Towards the end of the show, Tom talked about the importance of managing expectations, and the best strategies for FSBOs.

We also shared insights on;

  • Why the most successful teams have fewer lead ten pillars
  • Building an appraisal contingency plan into the paperwork
  • The conundrum of hiring new people

Know Who You Are Working With

When it comes to recruitment and working with people, you need to figure out two important things. Do they want to do the work, and can they do it? For FSBOs, remember to never make the client wrong, because this will make them less willing to work with you. Instead, educate them and improve their understanding. Lead with serving and add real value to the process for you to be the one who gets that listing.

Guest Bio

Tom works shoulder to shoulder with his clients, their lender and other professionals. He strives to make buying and selling homes as fun and rewarding as possible while achieving the greatest results for his clients. To get in touch email tom@dsmhomes.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Overcoming Distractions & Honing In On Priorities with David Greenwood: Doing Business with ADHD

Overcoming Distractions & Honing In On Priorities with David Greenwood: Doing Business with ADHD

ADHD can actually be an ability and not a disability. What are the positives that come with the condition and how can you leverage them to benefit your business? On this episode of Real Estate Uncensored we are joined by David Greenwood, who shares on his book Overcoming Distractions, and gives us an insight into ADHD through the eyes of an entrepreneur.


Successful people with ADHD focus on their strengths and push off their weaknesses. -David Greenwood

Takeaways + Tactics

The positive side of ADHD is creativity.

Stay in your lane: successful people with ADHD focus on their strengths and ignore their weaknesses.

Procrastination isn’t a time management issue, it’s an emotional coping strategy.

Resources

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Positives of ADHD

At the start of the show, David shared how he unexpectedly started his career in PR, and why your true calling doesn’t reveal itself immediately. Next, we got into his book, and he shared why and how he wrote it, and the positives of ADHD. David also spoke about how we should look at procrastination and why it isn’t always a bad thing. We also shared why the best leaders don’t harp on their people when they don’t get things done.

We also shared insights on;

  • The PR practices that are most effective
  • Why people need to be everywhere
  • Tactics for turning ADHD into an advantage
  • The book writing and publishing process

Advantageous ADHD

ADHD can actually be an advantage to entrepreneurs. It allows for greater creativity and the chance to hone in on your strengths, and build a business on what you really like. In marketing, people with ADHD can benefit from putting out content that suits their personality and attracts people like them. The keys to overcoming the distractions are routine, time management, getting enough sleep, exercising and when things go wrong – focus on fixing the system, not feeling bad about not getting things done.

Guest Bio

David is a PR expert, speaker and author the of Overcoming Distractions. He had the honor of gaining a vast amount of communications experience from serving as director of communications for Special Olympics Massachusetts. In his first year, he helped the organization gain more television news spots and positive press coverage then they had seen in years. David has been in front of more TV cameras and microphones than most communications professionals see in an entire career and he take that experience to each client. Go to overcomingdistractions.com for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Recruiting, Developing and Maintaining a Loyal and Profitable Team with Marcus Davis

Recruiting, Developing and Maintaining a Loyal and Profitable Team with Marcus Davis

A lot of people think that growth is about getting bigger, but it’s also about getting better. How do you hire high drive people without training your competition? How do leaders stop themselves from losing touch with their people? What are the things an organization needs to succeed? On this episode, Marcus Davis shares on increasing efficiency and driving automation.

At the end of the day, when you have structure, accountability and process, the whole becomes better than the sum of the parts. -Marcus Davis

Takeaways + Tactics

A company needs structure and process and accountability to succeed.

There were 3200 private mortgage brokers before the meltdown, now there are about 800.

Build a relationship where you’re adding value to your partner’s business versus just getting money.

Resources

 

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Efficiency + Automation

At the start of the show, Marcus shared on his organization and the power of increasing efficiency and driving automation. He talked about how the private brokerage landscape has changed since the market crash, and the importance of structure, process and accountability. Towards the end of the show, we discussed the greatness tracker and why everybody needs to have a boss.

We also shared insights on;

  • How to hire driven people without training your competition
  • Why relationships have a lot to do with adding value
  • How not to lose touch with your people as a leader
  • Why companies need to know why they exist

Sales Is Math

Sales is really a mathematical equation, and about your grit and willingness to surrender to that process week in, week out. A high functioning company needs to have the structure, process and accountability, without these pieces it can’t succeed. Increasing efficiency and accountability allows you to grow better not just bigger. The playbook starts with a major question, as an organization, why do we exist?

Guest Bio

Marcus is the VP of Sales at Summit Funding. Go to http://summitfunding.net/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How To Become A Dominant Force In Your Market by Your Mid 20’s with Sterling White

How To Become A Dominant Force In Your Market by Your Mid 20’s with Sterling White

How do you leverage your assets to give value and solve problems? Why is it so important to out-educate your prospects? How do you maximize your seller lead generation? On this episode of Real Estate Uncensored, we’re joined by the successful young agent, Sterling White, who shares on his work as a real estate investor and Gene Volpe also pops in with his weekly social media tip.


You lead with value first, you answer questions, then maybe they’ll accept self-promotion. -Matt Johnson

Takeaways + Tactics

You always want to out-educate your clients and prospects.

Don’t count Twitter out yet, the platform is due to make some big developments in the live video space.

When door knocking, try presenting yourself with your back to the prospect then turning to face them to put them at ease.

Resources

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Twitter: Don’t Count It Out Yet

At the start of the show Gene Volpe shared his social media tip of the week, and why you shouldn’t count Twitter out. Next we talked about the importance of creating good marketing content that educates your clients. Sterling shared on the work of his company, Holdfolio, as well as how he contacts and communicates with potential clients. Towards the end of the show, he shared how people can partner with his company, and the importance of hiring the right people.

We also shared insights on;

  • How he produces content
  • How he has conversations with sellers
  • How he creates a pipeline of deals
  • The toughest part of building a team

Lead With Value

To build relationships that are mutually beneficial and truly effective, lead with value first, and create content that really makes a difference. The benefit of this is the results will always drive traffic back to your organization, and make you look great. Your prospecting should be condensed, niched and well-researched prior to you taking the time to door knock or call. Strengthen this by hiring smart, high-quality individuals to take things off your plate so you can focus on maximizing.

Guest Bio

Sterling White is a young successful Real Estate Investor, Developer and Philanthropist. He has been involved in the real estate market for numerous years, and has seen the many opportunities it can hold for astute investors. Email him sterling@holdfolio.com, or find him on Facebook or follow him on Instagram @sterlingwhite_.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How Bay Area Top Producer Michael Young Built A No-Complication Business

How Bay Area Top Producer Michael Young Built A No-Complication Business

Real estate is a very simple business but it’s not easy. Why is it so important to self-generate your own business? How do you make your clients feel unbelievably cared for? What attitude should you have towards debt? On this episode we are joined by Michael Young, who shares his strategy, tactics and the practices that have helped him succeed in the real estate game.


If you generate you don’t have to tolerate. -Michael Young

Takeaways + Tactics

The complication for agents comes from running away from the simple but difficult things.

Your goals have to be bigger than your challenges.

If you can’t learn about debt when you first start, then you’ll never learn about it.

Resources

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Get Out The Way Ego!

At the start of the show, Michael shared on his career, and the importance of showing people that you care. He also shared on the difficulties of real estate businesses, and how to overcome them. He also shared on how he approaches property investment, and how to get the engine for that going. Towards the end of the show, we discussed how ego gets in the way of self-improvement.

We also shared insights on;

  • Self-generating the business you want
  • Balancing investment with your real estate business
  • Why it’s a major mistake not to use debt right now
  • The power of learning from the best

Simple But Not Easy

What you do in private is what will get you the accolades in public later. This applies to the real estate business, which is simple but not easy. If you want to succeed, your goals have to be bigger than you challenges, and you should check your ego and allow yourself to learn from the success and intelligence of people are ahead in the game. Remember if you don’t want to tolerate, you have to self-generate your business.

Guest Bio

Michael is the founder of Princeton Pacific Properties. They provide excellent client service, in-depth knowledge of the ever changing California Real Estate market, and the experience of thousands of completed transactions. Go to princetonpacificproperties.com for more information or email michael@princetonpacific.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.