How Bay Area Top Producer Michael Young Built A No-Complication Business

How Bay Area Top Producer Michael Young Built A No-Complication Business

Real estate is a very simple business but it’s not easy. Why is it so important to self-generate your own business? How do you make your clients feel unbelievably cared for? What attitude should you have towards debt? On this episode we are joined by Michael Young, who shares his strategy, tactics and the practices that have helped him succeed in the real estate game.


If you generate you don’t have to tolerate. -Michael Young

Takeaways + Tactics

The complication for agents comes from running away from the simple but difficult things.

Your goals have to be bigger than your challenges.

If you can’t learn about debt when you first start, then you’ll never learn about it.

Resources

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Get Out The Way Ego!

At the start of the show, Michael shared on his career, and the importance of showing people that you care. He also shared on the difficulties of real estate businesses, and how to overcome them. He also shared on how he approaches property investment, and how to get the engine for that going. Towards the end of the show, we discussed how ego gets in the way of self-improvement.

We also shared insights on;

  • Self-generating the business you want
  • Balancing investment with your real estate business
  • Why it’s a major mistake not to use debt right now
  • The power of learning from the best

Simple But Not Easy

What you do in private is what will get you the accolades in public later. This applies to the real estate business, which is simple but not easy. If you want to succeed, your goals have to be bigger than you challenges, and you should check your ego and allow yourself to learn from the success and intelligence of people are ahead in the game. Remember if you don’t want to tolerate, you have to self-generate your business.

Guest Bio

Michael is the founder of Princeton Pacific Properties. They provide excellent client service, in-depth knowledge of the ever changing California Real Estate market, and the experience of thousands of completed transactions. Go to princetonpacificproperties.com for more information or email michael@princetonpacific.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Lead Generation & Growth: Getting Intentional with Andrew Scherer

Lead Generation & Growth: Getting Intentional with Andrew Scherer

Business owners get bogged down by the wrong things and miss out on cultivating relationships. How do you generate leads and referrals intentionally? How do you stop booty calling your database and actually treat them like they matter? Why is vision the first part of getting intentional? On this episode, Andy Scherer is back to give us more value from his coaching experiences.


If you’re not generating 2-3 referral leads from a current client from the time they list to the time after they sell, you’re missing something. -Andrew Scherer

Takeaways + Tactics

Work FSBO’s as buyer leads, then if they don’t sell, you’re the natural choice to list the home.

Call your database on a monthly basis to help THEM be lead generators for you.

Run quarterly events for your A past clients – those most likely to refer you.

Resources

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Generate Referrals

At the start of the show, Gene Volpe shared a new tool for Facebook Live, the live contributor function, and how you can use it to drive traffic and reach more people. We talked about how to generate 2-3 referral leads from your clients, and how to cultivate a fan base that can do that. Andy also shared how agents get caught up with the wrong stuff and how that affects their ability to cultivate relationships.

We also shared insights on;

  • The power of being aware of what’s going on in your business
  • Business intentionality
  • The importance of starting with vision

Be Intentional

Business intentionality is all about running a business that isn’t haphazard. It’s about having a strategy, measuring and making adjustments as you go along. Be aware of what’s going on in your business, get internal about systems and strategies and cultivate a fanbase that can generate leads for you. Start with vision, understand the promise you’re actually setting in front of yourself, and put daily action towards moving the needle towards who you want to be.

Guest Bio

Andy is a loan officer and marketing director at Approved Mortgage group, and a real estate coach at Pillar 9 Coaching. As leader and change agent, he has been able to successfully implement communication strategies, operations management, social program design, marketing integration, community collaborations, and engagement initiatives. Get in touch andy@pillar9coaching.com, call 203.257.5279 or find him on Facebook https://www.facebook.com/ascherer83.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How To Achieve Traction & Scale Up Your Real Estate Business with Mike Paton

How To Achieve Traction & Scale Up Your Real Estate Business with Mike Paton

When there are multiple operating systems in a business, all heck breaks loose. How can everyone get on one page and have core values to always refer back to? How can entrepreneurs position themselves for scalability? How can you get the best out of the visionary-integrator relationship? On this episode of Real Estate Uncensored, Mike Paton is here to talk about achieving traction, EOS and the mindset you need to succeed.


No one is ever going to achieve perfect symbiosis with another organism, it’s a lifelong journey. The minute you quit working at it, you’re screwed. -Mike Paton

Takeaways + Tactics

A strategic plan needs discipline, accountability and clarity of leadership.

When you have a 20 person company, you can’t have 19 people that never need management.

If you trust your integrator to execute on the vision, you have to give them the authority to make the decision when you don’t agree.

Resources

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Ask Questions

At the start of the show, Mike shared on EOS and how it helps people get traction and map out the day-to-day of the business. He also talked about the new book, Get a Grip and how it helps people achieve simplicity and clarity. We also discussed how the lack of emotional intelligence affects how people handle disagreements in business, and why it’s good to be the person asking all the questions.

We also shared insights on;

  • The visionary vs. integrator dynamic
  • The power of having core values to refer back to
  • Why agreeing to disagree can kill your business

6 Key Components A Company is Built On

There are 6 key components that a company is built on; vision, people, data, issues, process, and traction. The right system won’t be another weight on your business – it will bring simplicity and clarity, which allows for discipline and accountability. To keep everyone on the same page, core values are the necessary glue that binds everyone together. As a leader, be willing to be the quivering mass of flesh who asks all the questions.

Guest Bio

Mike has spent a lifetime learning from and sharing with entrepreneurs. The product of an entrepreneurial household, Paton cut his teeth in banking before running (or helping run) four small, growing companies. For the last eight years, he’s been helping entrepreneurs clarify, simplify and achieve their vision by mastering the Entrepreneurial Operating System® (EOS).

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Why People Aren’t Successful in Marketing

Why People Aren’t Successful in Marketing

It’s so easy to drown in the mental work and tactics of real estate marketing. How do you put your focus on the right things and overcome the difficulty of marketing execution? How can you refine your Facebook ads to your advantage? In this episode of Real Estate Uncensored, Gene Volpe joins us as we discuss Facebook marketing, geofencing, and knowing who to go after.


It’s not just fear that holds people back, it’s also the hard, mental thought and the dread of having to sit down and figure something out that you don’t already know what to do. -Matt Johnson

Takeaways + Tactics

People make the mistake of obsessing with the tools to get a message out, without knowing what to say or who to say it to.

Your best lead source is people who already like you, know you, and trust you.

Online buyer leads: if you don’t respond in minutes, the leads exponentially decrease in value.

Don’t wish it was easier, wish you were better.

Resources

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What Is Marketing Costing You?

At the start of the show, Gene talked about creating multiple streams of content, and how you can use Facebook to see how much ads are costing you. We also shared on how people get the market, medium and message triangle wrong. Next, we talked about the importance of coming from a place of ascension and not aversion. Towards the end, we talked about future marketing trends and geofencing, Pinterest, as well as the four agreements of following up on a home value lead.

We also shared insights on;

  • How Facebook cares about relevant ads
  • How people stay in their comfort zones
  • If you should get pre-qualification or pre-approval
  • Who the best lead source is

Know Who You Are Talking To

It’s so easy to get distracted by the medium, but the bottom line is human nature, and truly knowing who your person is. Who are you talking about and what message do you have to put in front of them that’s going to be compelling? It’s critically important to know who you’re going after and how they will use the technology, so you overcome the hard mental thought of the marketing tactic. Remember, it’s not where the leads are from, it’s who they are. For success, take inventory of yourself and ask if you’re averting or ascending. If you ascend, you gain your freedom!

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Low Budget High Impact Lead Generation with Michael Soon Lee

Low Budget High Impact Lead Generation with Michael Soon Lee

Do you constantly seek out new methods of lead generation? Are you starting out as a new agent and struggling to drum up new leads? Maybe you’ve come back to real estate after an extended break and you’ve lost your connections? Are you tired of the constant rejection from door knocking and cold calling? In this episode Michael Lee will explain how to use social farming to create real relationships with people you have a shared interest with, and how this will lead to new clients in no time.


You do marketing because you want to have so many clients that you can afford to turn some of them away. -Michael Lee

Takeaways + Tactics

To get your offers accepted in sellers’ markets, build a relationship with the listing agent and present your offers in person.

Number 1 rule for social farming – the activities must be upscale.

Attend CE classes in adjacent counties where buyers/sellers flow between to build semi-local referrals.

Resources

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Utilize Personal Relationships

At the start of the show, Michael gave tips on how to write a strong offer and the best ways to get an offer accepted through the power of personal relationships. He went on to discuss the best marketing strategies for new agents or agents who are starting up again after being out of the game for a while. Michael went on to discuss one of his most successful tools for marketing; social farming. He spoke about the successes he had going on ski trips with 50 people he didn’t know and how much easier it is to make connections with people when you have that shared common interest. Later in the episode we discussed other important people to make solid relationships with who may be able to give you leads or referrals. We finished up by talking about the importance of speaking to top producers in other areas and the mistakes people make in their marketing.

We also shared insights on;

  • Techniques to get contact information
  • The importance of always carrying a business card
  • The use of coupons
  • The pros and cons of door knocking

Social Farming!

Social farming is the superpower you aren’t using enough. If you have a hobby or interest, whether it be golf, swimming, cycling, hiking, skiing, whatever, join a club and get out there and meet new people.

The best way to build strong relationships with people is when you have a common interest and once you build that relationship, you will build that trust. That is the best way to get new clients and referrals. Gardeners, building contractors and mailmen are other people you may not have considered as being important in terms of getting leads, but they all know exactly what is going on in the neighborhood and who is likely to move. Get out there today and start meeting new people and you will see your business thrive.

Guest Bio

Michael Lee has coached and spoken to over 10,000 real estate agents. He has spoken at ten NAR conventions, five CAR conventions and for most of the major real estate franchises around the world. Michael has owned and managed large franchised firms as well as small boutique real estate companies. He’s also the author of eight books including, “111 Ways to Justify Your Commission”, “Black Belt Negotiating” and “Secrets of Selling to Multicultural Real Estate Clients”. Michael has also written books on marketing and selling to multicultural customers and his goal is to help people get past differences they see on the outside to see how similar we are on the inside.For more information head over to Michael’s website; http://www.ethnoconnect.com/

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Building A Lifestyle Real Estate Business with Jeff Cohn

Building A Lifestyle Real Estate Business with Jeff Cohn

Have you reached a point where your work/life balance is way off and you have no freedom? Are you doing the things you love on a day-to-day basis? Is your fear of failure stopping you from growing and learning? If you answered yes to any of these then Jeff Cohn is here to help you! On this episode Jeff shares on going from the grind to building a lifestyle business. You will learn how to implement his transition and some tips to start tipping the scales back in your favor.


The people that make it big learn a lot and apply a lot, and you get to a point where you’ve learned enough that you don’t have to be the one doing everything. -Jeff Cohn

Takeaways + Tactics

Figure out the part of real estate that you really enjoy – and look for ways to outsource everything else.

Know your hourly worth, and look for ways to hire out anything that falls below that value.

The missing component for most people is the willingness to build an actionable plan and then executing on it.

Resources

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Do What You Enjoy Within Your Business

In this episode we began with Gene Volpe giving us a great tip on how to invite people to like your Facebook Business Page who you are not friends with. Jeff Cohn then discussed his history as a realtor and how he reached the point where he decided that he didn’t have the business life he wanted, and how he went about creating his business. Jeff went on to give us a list of book recommendations that you can read to help you make this business life shift. Later in the episode Jeff discussed with us why he still goes to listing presentations and how important it is to still do the things you enjoy if it makes financial sense. We finished up by discussing the importance of not being afraid to put yourself out there and ask people for help.

We also shared insights on;

  • Flat-Rate Expansion
  • What a business model is
  • The importance of being comfortable in your own skin
  • How you can learn some of the most important lessons through failure

You CAN Have It All

Working less and living a happier life is a possibility. You don’t need to let go of everything, just limit yourself to things you enjoy. When you go about making this change in your life you have to be willing to take one step back to take three steps forward though, whether that be paying for leads, adding an agent to your team or adding an admin assistant. All of these things can be scary, but you have to take risks if you really want to grow both as a business and as a person. Don’t be afraid to ask people for help, most people who have been successful will be happy to help you start living your dream life today. Life is too short to live it doing the things you don’t love, so get out there today and start taking control of your destiny.

Guest Bio

Jeff grew up in Omaha, Nebraska and graduated with a Bachelors of Science degree from the University of Nebraska at Omaha, with his course of study including classes in real estate. As Nebraska’s #1 Team, Jeff’s group sold over 100 million dollars in real estate and over 600 sales in 2016. Jeff works as the Owner and Team Leader and is engaged in team development, coaching and recruiting. He believes in saving client’s time and money by implementing the most advanced marketing techniques available while applying the latest negotiating strategies. For more information head over to Jeff’s Linkedin page; https://www.linkedin.com/in/jeffmcohn/ or go to http://eliterealestatesystems.com/.
This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.