How To Become A Local Real Estate Rockstar Even If You Are Brand New And Don’t Have Any Customer with Nick Sakkis

How To Become A Local Real Estate Rockstar Even If You Are Brand New And Don’t Have Any Customer with Nick Sakkis

If you think sending an email a month is enough to effectively market to your database, think again. What do you need to do in order to be in front of the right people consistently? Why is Facebook Messenger the new email? How can you find the right people to feed into your database? On this episode, agent and marketing expert Nick Sakkis goes deep on building a wall around your database with good marketing.


I think most Realtors should crumple up the money they spend trying to generate cold leads. -Nick Sakkis

Takeaways + Tactics

Build a wall around your database by running Facebook ads to them. This creates the appearance that you’re “everywhere” for as little as $5/day.

People are continually chasing after the cold leads, but the real money is in the people who already know, like and trust you.

Build your Facebook Messenger list as large as possible, open rates for FB messages are 70-80% right now. Speak to people in the channel they want to be in.

$5 a day

At the start of the show, we talked about how Nick got started and why we’re a demand generation. Next we talked about how powerful $5 a day on Facebook advertising can be so effective. We also spoke about the power of building a wall around your crowd and how to get in front of the right people in the first place.

We also shared insights on;

  • The truth about email open rates
  • How to get in front of the right people
  • How to get people to opt into your Facebook Messenger

Target with Facebook

If marketing was basketball, Facebook would be your point guard. Target a high number of people with exactly what they want and you’ll succeed. You’ll gain the advantage of having people come to you in their time of need, instead of you constantly having to go out and prospect all the time. Learn to build a relationship with the right people and then build a wall around the people who know, like and trust you. If you can’t afford to spend $5/day to target the people that know, like and trust you that will be around for as long as you’re around, just get another job.

Guest Bio

Nick is the co-founder of the Sakkis Group, Nick acquired his real estate license in 2005 where he worked for Prudential Tropical Realty. Nick was born and raised in South Tampa, attending local schools, including St. Johns Greek Orthodox Day school, Plant High School and Hillsborough Community College. Growing up as a two sport athlete Nick developed a strong sense of what it takes to win and be successful. He has brought that same level commitment and perseverance to his real estate business. Go to http://www.sakkisgroup.com/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

The Truth About Multiple Streams of Income (Live Q&A)

The Truth About Multiple Streams of Income (Live Q&A)

People with multiple streams of income start with one engine for their business before they add something new. What misconceptions do people have about this process? What misconceptions do people have about being the digital mayors of their local area? Why is it a bad move to dilute your focus? On this episode, we answer these questions and provide massive values to our listeners.


Before you focus on developing another stream of income, make sure the first one is actually working. -Matt Johnson

Takeaways + Tactics

If you can’t afford good photography for a high-end listing, partner with someone who can.

Most self-made millionaires build their wealth through their business then they get into real estate to preserve it.

Even if you have an online community, the only way to maintain the sense of community is to get people to connect in person.

Online to real life

At the start of the show, we talked about the importance of finding the engine of your business, and why you need to go deep and not wide. Next, spoke about how wealthy people use real estate to preserve their wealth, and the importance of not diluting your focus. Towards the end of the show, we talked about the power of online communities meeting in real life.

We moved on to talk about non-negotiables and how knowing what isn’t an option for you can really help you with your future plan. Greg, Matt and Lane all shared their non-negotiables as well. Lane then explained how Changing Lanes came to be and how being fired six times helped him build his own business. Lane also mentioned the importance of consistency. Then, with a personal story, Lane showcased how helping others can make you more successful. Finally, we stressed how important life is and how making the most of it should be a top priority for everyone.

We also shared insights on;

  • Photography for high end listing
  • How to handle a seller who micromanages a listing
  • The truth about being the digital mayor of the local area

Create your core first

If you focus on developing multiple streams of income at the same time, it’s very hard to focus on one thing and create the core of your business. Before you focus on developing another stream of income, make sure the first one is actually working. It’s impossible to be an inch deep and a mile wide, so have your priorities set before you try to diversify. Remember, the people who have the most money go deep on one thing first.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Get Now Business: The Way to Easy and Natural Business Connections

Get Now Business: The Way to Easy and Natural Business Connections

When working in a business as competitive as real estate, you need to know where to get actionable, working knowledge that’ll help put commissions straight in your pocket. What is Get Now Business and how can you sign up? Does it guarantee success? And if you don’t get your results, is it just your money back that you get? In this episode, Matt and Greg explain everything you need to know about Get Now Business and take some live questions to share their experience.


There is literally business hiding in front of you but you don’t know what you’re looking for so you can’t see it. We’re going to take the blinders off and show you the business. -Greg McDaniel

Takeaways + Tactics

When you put the work in you’re going to get the rewards and get the business.

You’re surrounded by potential deals all the time and the course will teach you how to recognize them.

Dealing with buyers may be a lot easier and it’s just as satisfying as dealing with sellers.

If you don’t get the listing, go back and find out what you did wrong. That’s the best way to learn.

Resources

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Find Business for NOW

We started off the show with some information about the upcoming course on Get Now Business. Greg pointed out that there may be business right in front of you that you’re not seeing and explained how the course can help you out with that. Then Matt talked about some of the success stories for the type of lead generation Get Now Business teaches. We then explained the course structure and how you can get involved. We also went over the goodies you get as part of the course and what happens if you don’t find what you need with Get Now Business. Towards the end, we took some live questions and gave some advice on typical objection handling, good scripting, listing presentations and much more. We pointed out how valuable it could be to do some research on your client before the listing presentation – especially if there’s four other agents right after you – and perhaps consider getting a present to get right into the client’s good books.

We also shared insights on;

  • How cold calling isn’t the be-all-end all of building a database
  • Putting sales tactics into action without being sleazy
  • The value for money you get with Get Now Business
  • Greg’s favorite drive-by yard sign script
  • Commissions for buyer and seller agents
  • Thoughts on buyers agreements

Every day is a school day

The key to staying competitive in real estate is looking for ways to take your knowledge and experience further. Every day is a school day and you need to have the motivation and persistence to learn if you want to dominate your market. Lead generation doesn’t just come down to cold-calling and door knocking – these days, with the power of social media, some of the most successful real estate agents generate leads solely through Facebook and LinkedIn. If you approach this with an open mind and a desire to succeed, then your revenue will grow a lot quicker than you’ve ever imagined. It’s all about consistency and ambition because even when you’re at the top of your potential, the ever-changing market always gives us new learning opportunities. Don’t pass up the chance to find new business and grow your success now.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How To Win Listings & Help Homeowners Unlock Their Equity with Brian Elbogen

How To Win Listings & Help Homeowners Unlock Their Equity with Brian Elbogen

Getting free money just for owning your house sounds like a dream for any homeowner. How is this model sustainable? Does it benefit real estate agents at all? And how are co-investment partners similar to your rich uncle that you only see at Thanksgiving? Brian Elbogen, this week’s guest of Unison fame, will discuss all of this and more.


We can do things with our co-investment that just borrowing more money doesn’t do. -Brian Elbojen

Takeaways + Tactics

Use a co-investment partner like Unison to help your buyers make better offers or buy a better home without raising their monthly payment.

Working with a co-investor is like having a rich uncle who doesn’t make it awkward at Thanksgiving.

Monetize the 98% of people you meet who aren’t ready to make a move by offering info on co-investing for existing homeowners.

Resources

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Target Marketing

In the beginning of this episode, we discussed Brian’s idea and model of Unison, and how it can target specific groups of home buyers (such as young families) and help them get their dream property. Gene Volpe also offered a tip on Facebook marketing, encouraging agents to be creative and proactive with it. Brian also mentioned that agents can get in touch with them directly to see what they can gain from a potential partnership with Unison.

We also shared insights on;

  • The most common scenarios of buyers/owners needing to use Unison’s services
  • How Unison made things more comfortable for clients during the market crash
  • Why homeowners are the best partners
  • How co-investment companies can get involved with rental properties
  • Partnerships with brokers and other loan agencies
  • The secret to Unison’s good content marketing

Stay Focused!

One of the many secrets to success is innovation. A lot of profit often comes from a simple trial and error method and when you find your big thing, then you can utilize it to its full potential. Perhaps co-investment will be the big thing for some of you. It gives you the confidence and reassurance that you are offering a good, reliable service to customers, which not only increases your rapport and creates a valuable agent-client relationship, but it can also earn you a good profit on top of your commission. Additionally, it can also help you capitalize on the no-sellers, who might still want to make some profit from their home ownership. Either way, a key point is to be open to new opportunities, as this will help you foster an innovative, receptive mindset, which in turn will guarantee success for your business.

Guest Bio

Anthony Manzon is the founder and owner of Team Manzon, based in Chula Vista, CA, along with his wife, Regina. Their main goal is to provide an exceptional service to customers from all of walks of life. Anthony himself has over years of real estate experience and he was also featured in Realtor magazine’s 30 Under 30. Team Manzon’s main demographic are families in the SouthBay area. They also focus on the millennial generation. Anthony himself was a professional break-dancer before real estate – and still sometimes entertains clients with his skills. Find out more about Team Manzon on http://teammanzon.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How to Generate Motivated Seller Leads & Use the Mojo Dialer with Tom Cafarella

How to Generate Motivated Seller Leads & Use the Mojo Dialer with Tom Cafarella

Many agents pass up on lucrative wholesale deals almost every day of their careers. What are they missing in order to capitalize on those deals? What tools need to be taken into account when branching out as an investor? What are the benefits of being versatile in real estate? These and many more questions are answered in this week’s episode with Tom Cafarella, who shares the secrets to his success.


If a marketing tool doesn’t work, it’s because you’re not working the lead or you’re not spending enough time or money on it. -Tom Cafarella

Takeaways + Tactics

Keep a big database of potential sales.

Only 1 out of 10 people sell at a discount – know what to do when you meet a discount seller and capitalize on it.

Always take advice with a grain of salt.

Resources

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Don’t Take It Personally

At the start of the show, Tom shared how the integration of virtual ISAs has helped his company hit upwards of 600 – 800 calls a day, and how this has increased their cold calling efficiency. Next, we got a brief tip from Gene Volpe regarding Feedly – a content aggregator from common news sites and RSS feeds, which can be utilized to generate engagement with content. Afterwards, Tom shared his experience with wholesaling and his experience with real estate agents’ reluctance to take on investing. He also touched on why agents shouldn’t take rejections personally and staying focused on the long-term goal. Towards the end he shared his tips on effectively using databases to get sales in the future.

We also shared insights on;

  • His ideas about the Real Estate Mogul podcast
  • Why agents need to be versatile and consider branching out
  • How to reach prospective sellers
  • The role of emotions in real estate marketing
  • Factors to take into account before deciding to invest in a property

Reach Your Potential

Staying afloat in the real estate business requires constant innovation and self-motivation to do better every day. Sellers will expect you to know what’s best for them – and you need to combine that knowledge with what’s best for you as an agent. Don’t miss on opportunities for self-development that could give your business a real boost. Part of real estate is about the technology you use in your marketing, but an even bigger part is the constant strive to do better and reach the maximum limits of your potential./span>

Guest Bio

Tom Cafarella is the owner Ocean City Development that purchases, renovates, and resells properties in the Boston, Massachusetts area. If you have a property, then Ocean City Development may be interested in it – whether it’s a small family house or a 10 unit property. Tom knew he wanted to be in real estate from a very young age and although he has been discouraged a few times down the road, he has now achieved his goal, working with Ocean City Development and buying over 50 properties a year. His work philosophy boils down to: People who like what they do do it better. Read more at http://tomcafarella.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

Generating and Closing Seller Leads with Matt Lamont

Generating and Closing Seller Leads with Matt Lamont

A lot of things in real estate have changed and marketing is one of them. How does this relate to how agents generate seller leads? Why is it so necessary to get over the fear of knocking on doors? How do you get in front of people consistently? On this episode, we are joined by Matt Lamont, who shares some great industry knowledge, data and tips.


The goal is to be in front of people as much as possible -Matt Lamont

Takeaways + Tactics

You have to market your business, word of mouth is not enough.

A lot of things in prospecting have a lot to do with fear.

87% of FSBOs end up failing.

Resources

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Face Your Fears

At the start of the show, we answered a question on creating a great packet for a FSBO, and Matt Lamont told us the most important thing is to be an advisory asset. He also talked about the power of getting over fear, and why success has a lot to do with knocking on doors and seeing people face to face. Towards the end of the show, Matt shared how agents can start using their system.

We also shared insights on;

  • Why marketing is all about repetition
  • Data and how to use it
  • Why word of mouth isn’t enough

Repetition

Successful marketing is all about repetition, and people seeing you more than once. When it comes to getting listings, it’s very important to lose the fear of knocking on doors and getting in front of people. The most effective system is a combination of direct mail and door knocking. If you want to invest in Benutech, put 6 months worth of savings away for mailers so you can be consistent without running out of money. If you get over your fear and become an advisory asset for people, you can not only generate leads, you can actually convert them at a high level.

Guest Bio

Matt is in the real estate data industry specializing in finding people motivated by a life changing event that would cause them to sell their home. Benutech makes tools like Rebogateway and Titletoolbox that helps people in the real estate industry target their marketing more effectively. He currently heads up creating strategic partnerships in the real estate space. Go to golistyourself.net to learn more about his work.
This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.