How to Market Like a Maniac: Revolutionary Real Estate Marketing with Barry Coziahr

How to Market Like a Maniac: Revolutionary Real Estate Marketing with Barry Coziahr

Many agents are insecure when it comes to marketing their properties online. How can we work towards developing a balance between old school and contemporary digital marketing? Does it need to cost thousands of dollars to have a good marketing strategy? Why should we write our property descriptions more like our dating profiles? We sit down with marketing guru Barry Coziahr to bust some popular myths about successful business marketing.


Your communication skills and your ability to build relationships are key in any sales business. -Barry Coziahr

Takeaways + Tactics

When it comes to real estate marketing, think outside of the box. Don’t just show people what they can see on Google Street View.

Look at other industries and see what strategies they’re using to attract clients.

Write the descriptions of your homes as if you’re writing them a dating profile. They need a personality, not just soulless facts.

If you know how to use the right tools properly, marketing won’t necessarily cost you thousands.

Resources

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Postcard Mania

We started off this episode with Barry’s background in marketing and the unique model PostcardMania has developed with its clients and growing businesses. Barry also had a few thoughts on how classic direct marketing can now be reinterpreted for the digital age. Gene Volpe then shared his tip of the week, which was to observe marketing strategies by big successful companies like Disney and the techniques they use to influence their audience’s perception and trigger nostalgic feelings. Barry agreed that this is an effective method and we talked about how an equivalent of this can be applied with postcards and with any other marketing strategy online. We then discussed the importance of thinking outside the box when it comes to real estate marketing. Gene pointed out, and we agreed that success lies in building a marketing plan for every property you manage. Finally, Barry talked about what makes a good, effective website and how public speaking can help develop your attitude, not just towards marketing but also real estate in general.

We also shared insights on;

  • The benefits of Direct Mail 2.0
  • The importance of visual communication
  • What makes a good Call to Action
  • How good local knowledge can benefit an agent
  • Creating low-cost, consistent marketing plans
  • The right way to budget for real estate marketing

Marketing is needed

Even if you’re the greatest real estate agent in the world, no one will know unless you market yourself property. Good, reliable real estate marketing is all about giving your properties a personality and not just a bullet list of statistics. Consider what’s unique about that property and about the channels on which to present it. Learn how to use all the tools available to you – like Facebook Live, which is booming in popularity at the moment. Some of the best social media strategies can be either free or remarkably cheap, so no need to splash out on expensive marketing either. Thinking outside the box is way more valuable than money and can bring you a lot more success, too. Don’t forget to look at other big names in other businesses and see what they do to attract their customers. Once you fine-tune your marketing to your audience and understand how to engage their attention in an instant, then your success is as good as guaranteed.

Guest Bio

Barry Coziahr is a marketing assistant with 15 years of marketing experience, based in Clearwater, FL. As PostcardMania’s National Speaker and Marketing Specialist, Barry is a sought-after speaker, educator and marketing consultant, specializing in small businesses. He is also the host of Real Live Marketing, ranked as a new and notable podcast by iTunes in 2014. Barry has trained and consulted more than 10,000 small business owners and delivered over 1,000 seminars all over the United States. His presentations demonstrate proven marketing tactics using real-world examples and case studies to help small businesses and nonprofits market themselves successfully. Find out more about Barry at barrycoziahr.com

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Turn More Leads Into Clients: Scripts + Systems to Convert with Beverly Ruffner

Turn More Leads Into Clients: Scripts + Systems to Convert with Beverly Ruffner

When it comes to database, everyone is microwave mentality minded. How does this approach affect your ability to build a long-term pipeline of leads? How do you work through your database to determine the most important people? What do people get wrong with the ISA role? On this episode of Real Estate Uncensored we discuss this with Beverly Ruffner.  Gene Volpe also joins us with his weekly tech tip.


It’s all about taking the masses and figuring out a way to water it down and rise the most important to the top. -Beverly Ruffner

Takeaways + Tactics

The purpose of an ISA is to keep the pipeline full so you start to see results 6-9 months from now.

Multiple forms of communication are key.

A NO usually means NOT YET.

Resources

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Communication is KEY!

At the start of the show, we answered a question about how to get low ball buyers to step up, and Beverly said it’s important to tell buyers, “if you want to sleep on it, you won’t sleep in it.” Next, Gene gave us a tech tip, and reminded us of the importance of tech security and using Google Authenticator. Beverly then shared what people are getting wrong when it comes to lining up long-term business. Towards the end of the show, we talked about the importance of multiple forms of communication.

We also shared insights on;

  • How to increase your chances in the follow up
  • How to narrow down your database
  • Why it’s wrong to approach real estate with an instant need
  • How to improve the results of your ISAs

How to Know What You Are Looking For

The biggest problems with ISAs and databases is the leads suck or they cannot be converted. To get what you want out of your database, the first step is getting into communication with the database so you can start qualifying and categorizing people. Send out a mass email and see who you can grab, get in touch, follow up and maintain consistency. Remember, the only way you know what you’re looking for in a grocery store is how everything is categorized.

Guest Bio

Beverly Ruffler is the CEO/Founder of Balance Business Consulting and real estate team owner licensed in Virginia. Go to https://www.balancebusinessconsulting.com/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

Building Your Lead Generation Pillars & Other Secrets of Top Team Leaders with Kathleen Black

Building Your Lead Generation Pillars & Other Secrets of Top Team Leaders with Kathleen Black

When it comes to the action needed to level up in real estate, there’s a lot of movement, but not a lot of progress. There’s a lot of fire, but not enough aim. How does this affect teams and how successful they can be at growing? Why is focus so important in building a sustainable team? How does the mega-team conversation affect the whole industry? On this episode, Kathleen Black is back on Real Estate Uncensored to discuss her experience coaching and consulting with some of the best teams in the industry.

You don’t get to be a visionary until you’re on the top of the mountain. -Kathleen Black

Takeaways + Tactics

Having too many lead gen pillars dilutes your effectiveness.

Compensation structure is one of the biggest mistakes people make when they’re building a team.

In the case of a market correction, teams are going to take more of the market share because they are trained for any ripple or change.

Resources

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Clarity is KEY

At the start of the show, Kathleen shared on the work she does, and we answered a question on one system we would implement in our businesses if money wasn’t an object. Next, we talked about why clarity of thinking is so important in scaling up, and how that can be a difficult thing for top producing rainmakers to do. We also talked about how successful people are incredibly cautious and why that is such a good thing. Towards the end of the show, we talked about what people get wrong with compensation structure, and why teams are more prepared for market corrections.

We also shared insights on;

  • Building your database with the future in mind
  • How she gets her clients to narrow down their focus
  • The importance of humility
  • Why a team leader needs people who can protect them from themselves

Find the Already Proven Method

The biggest problem people have when trying to start a team is the lack of structure and vision. Success comes down to clarity of thinking, and wanting to grow without avoidable mistakes and unnecessary risk. Don’t try to reinvent the wheel, there’s already a proven method, so just go with it. Don’t try to create a car to drive to the top of the mountain one when one is already available. All you need to do is invest in it, commit to it, then you can get to be a visionary.

Guest Bio

Kathleen has taken her experience as a top-producing Realtor and built it into a dynamic, results-driven consulting company where she serves as CEO, Motivational Speaker, Trainer and Elite Coach. The systems she used in her daily real estate business to get her to the top are now the backbone of a real estate consulting company specializing in helping Realtors across Canada and the US build top teams and take their business to incredible levels of success. Go to http://www.kathleenspeaks.com/ or ittakesa.team for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.

 

How to Get More Commissions from Your Database with Frank Klesitz

When it comes to your real estate database, interpersonal relationships beat prospecting with little personalization. How do you reconnect with your sphere of influence? How do you construct effective emails? In this episode of Real Estate Uncensored, Frank Klesitz shares the best ways to get more out of your database and he gives specific guidelines and scripts to help you achieve this.

The one thing that will give you a competitive advantage is the relationship you have with homeowners in the local community. -Frank Klesitz

Takeaways + Tactics

Internet lead generation is getting more competitive and more expensive. You can choose to play that game at a high level, or focus on niche local communities.

A cleaner database that will respond to you is more valuable than ten thousand leads that don’t care about you or what you have to say.

The home owners in your city do not want to hear from you that much. Twice a month is good with a monthly mailer, anything over that is overkill.

Greg’s Favorite Scripts – Prospecting, lead generation, objections handlers and much more. Each script comes with video links to see the script delivered with proper tone and phrasing.

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Connecting with Your Real Estate Database

In this episode Frank Klesitz talks about about database marketing and why you should be forming actual relationships with real human beings that happen to own homes and not going after random buyer leads. Frank explained to us how Vyral works and how he got started with it. He then went on to discuss how to go about reconnecting with past clients, your centers of influence and homeowners. We then went on to discuss Facebook marketing, social media content and how best to utilize them when connection with your real estate database. Frank then went on to discuss the best ways to get someone’s email address and how you should construct the emails you send out to people.

We also gave insight on;

  • Market predictions
  • The need to target hyper local areas
  • What database means to Frank
  • How to find content for your videos
  • Strategies for building your database
  • How often you should reach out to people

Key Quotes

When you have this list of people, we let them know that they can opt out and we let them know what our intent is. It should look like a personal email that you wrote in Gmail. -Frank Klesitz

Focus on listings, that is the name of the game. The buyer leads you get from signs are the highest quality. –Frank Klesitz

Clean Up Your Real Estate Database

The ways in which people got leads in the past with online resources are becoming less successful due to oversaturation and over-pricing. Now it is about creating a clean database, filled with people who actually want to hear from you, rather than tens of thousands of people who don’t care about what you are sending out. This is how you can radically transform your prospects and become more successful today.

Guest Bio

Frank Klesitz is the CEO of Vyral Marketing, Vyral Marketing helps professionals and small business owners get more referrals and repeat sales from their #1 asset – their existing customer database. For more information about Frank head over to https://www.linkedin.com/in/fklesitz/

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.