How to Use Social Media to Build Your Brand with Ronny Philip

Are you getting the most out of your social media? Chances are, probably not. Which platform is now considered dead, and which platform should you take advantage of? In this episode Ronny Philip will show you how to use Snapchat, Facebook Live and Instagram to help you reach and approach new clients in a different way. Ronny will show you the best ways to build real relationships with people that will lead to more clients for business in the future.

Snapchat is a daily thing, use it every day. That is the best platform to interact with millennials because it is so informal. -Ronny Philip

Takeaways + Tactics

Twitter is dead. You are not going to get much interaction on there anymore.

There should be a difference between what you post on Instagram and what you post on Snapchat. Snapchat is more informal and Instagram is the polished, cool stuff.

Snapchat isn’t interruptive. People can decide whether they want to hear from you.

Resources

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Connecting With Millennials

In this episode Ronny began by discussing the best ways to connect with millennials and how to piggyback off that relationship to connect with people they may know who are older and need a real estate agent. We then went on to discuss the new features that Facebook has recently brought in such as Facebook Messenger Day and the ways you can use these. Later in the episode Ronny discussed how best to organize your Facebook feed using the ‘See First’ feature and then went on to discuss the best ways to use Snapchat.

Ronny also shared insights on;

  • Facebook Business pages and the algorithms Facebook uses to rank posts.
  • The best ways to comment on Facebook
  • Why thoughts come from programming
  • Wearable technology from Snapchat
  • The death of Twitter

Authenticity and Social Media

The ways in which you use social media are extremely important in creating a brand and helping you find new clients. It is important to be authentic on social media, that is your marketing. If you can create genuine connections with people through shared commonalities, then you will have stronger, more valuable clients. The stronger the bonds you share with your clients, the more likely they are to refer their friends and families to you, and the more clients you will get.

Guest Bio

Ronny Philip is an agent at Keller Williams Realty and a social media expert. You can follow him on his social media accounts @ronnyphilip or email him at ronnyphilip@kw.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.