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Building an online following is becoming harder because every day more content is being published and more businesses are discovering the power of content marketing. Is there a way to increase your chances of grabbing the attention of your prospects? What type of content will your audience find useful? Are there any guidelines you should follow to make sure your content not only gets read but portrays you in a positive light? In this episode, Tim Stafford talks about the power of marketing through education.
Speak from an intelligent place, but not an intelligently arrogant place. That’s the key. -Tim Stafford
Three Things We Learned
Share information your audience doesn’t already know
Make sure the information you share on social media isn’t something most people know about real estate. Put yourself in the shoes of your audience and ask yourself what the regular Joe doesn’t know about the process of buying or selling a house. And then make an outline of what your audience might be interested in.
Write for short attention spans
Our attention spans are shorter than ever. On top of this, we’re constantly bombarded with information. As a result, you have to be as succinct as possible. Also, you need to make sure you don’t use too many adjectives or adverbs, as they’re shown to lower your credibility.
Don’t talk down to your audience
Speak from an intelligent place but treat your readers as if they aren’t ignorant. The difference between educating with integrity and educating with arrogance is wanting to help as opposed to having a desire to show off.
Educate clients on what they don’t know versus on what they do know. -Greg McDaniel
A lot of us try to come off as very professional but we aren’t relatable. -Greg McDaniel
Educating prospects is more than just sharing information on your website or social media. It’s about how you share it and what it says about you as a person. It’s important to be helpful, and not arrogant. Make sure your content is scannable and easy to digest, and don’t use industry jargon. Most importantly, you have to come across as transparent. One of the most common mistakes business owners make is sharing only their success stories and avoiding vulnerability when failures are by far easier to relate with.
Tim Stafford is a Doctoral Dissertation Chair and Program Director. He has over 30 years of experience in education and educational technology. In the present, he helps businesses grow their following and educate their audience using content marketing. If you want to find out more about his approach, book a free consultation with him at https://tmphd.youcanbook.me/
Resources + Links
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