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Increasing your revenue requires strategic moves. What is the mindset of big players? How should you treat your leads to increase your revenue? What are the immediate steps you can take to get results? On this episode, we are joined by real estate coach Don Cunningham to talk about making it to the next level.

You just have to put something in place that is different from the way you’ve been doing it. – Don Cunningham

Three Things We Learned

Treat each lead like solid gold

In real estate, each lead matters. A good conversion rate is around 4%, and losing even one lead could hurt your business. Put in place a lead nurturing system and make sure you get as many reviews on websites as possible to increase your credibility.

Be consistent with your marketing efforts

Be consistent with your marketing efforts even after your campaigns succeed. Since your potential clients are already flooded by a large number of agents who want their listing, they won’t search for you unless you’re actively pursuing them by investing in direct mail or online advertising.

The big four of increasing your revenue

There are 4 tactics you can use to increase your revenue:

  1. Increase the number of transactions
  2. Ask for a higher commision
  3. Raise your average sale price
  4. Lower your expenses

Key Quotes

It’s kinda like the stock market. By the time someone tells you it’s a good deal, it’s too late. -Don Cunningham

Present that mindset that you can deliver their wish on their timeframe. -Greg McDaniel

Direct mail marketing works in the form of brochures with relevant information. Usually, receivers save the brochures that show the prices properties are being sold at nearby. That kind of information is useful for them. Most brochures end up in the trash bin because they speak all about the sender and has nothing useful for the receiver. When they need a real estate agent, they will most likely call the one on the back of their saved brochure.

Guest Bio

Don Cunningham is the founder of Fidelity Coaching Inc. He is a real estate expert and a business development consultant who helps realtors, lenders, sales executives, and small business owners fulfil their dreams through classes, one-on-one coaching, group coaching, and more.

You can reach out to Don at 619-405-9698.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.