In music and real estate, setting yourself apart is a very important step to attracting the right clients. How do you build your tribe and utilize social media? How does overthinking hold you back? Why is it so important to have a strong product? On this episode, we are joined by musician Derek Sherinian, and agent Stephen Adika.


Consistency allows you to achieve your goals. -Derek Sherinian

3 Things We Learned

People who think too much never do
While it’s great to analyze every move before you make it, it’s very easy to become a victim of analysis paralysis. Learn to get into action and make adjustments as you go along. If you think too much you won’t get anything done.

Synchronize mental, physical and spiritual
When you align every part of you, it will turn you into a beast and you’ll be able to work with more fire and determination. If you’re able to align exercise, mental habits and spirituality with what you do for a living, it brings a whole new energy to your life.

If your product isn’t good, no amount of promotion and strategy will be worth it
A marketing strategy has to start with a very good product, so before you do anything else, make sure your product is great so that what is said about it and what it is align.

Start “Doing”

A lot of people don’t have the audacity to knock on doors or make the leap to make their lives better. If you have audacity, and develop your signature style you can set yourself apart. It’s also important to identify your tribe and play to them. Never forget the importance of consistency, and keep in mind that, if you’re not feeling good internally, it will affect your work and your relationships. Whatever goal you have, remember to make it the most important thing in your life.

Guest Bio

Derek is an American keyboardist who has toured and recorded for Alice Cooper, Billy Idol, Yngwie Malmsteen, Kiss, Steve Vai, and Joe Bonamassa. He was also a member of Dream Theater from 1994–99, is the founder of Planet X and also one of the founding members of Black Country Communion and Sons of Apollo. Go to sonsofapollo.com for information on the new album, or follow Sons of Apollo on social media platforms.

Stephen Adika is a Realtor, to get in touch email stephanadika1@mac.com or phone 818.419.7298.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.