When it comes to handling objections, there’s a way to nip them in the bud before they come up. How can you use marketing to do this? How do you handle objections like where you’ve sold, if a house should get fixed or being in competition with other agents? On this special episode, we do a sales and marketing smackdown with Aaron Wittenstein and Gene Volpe, who will have you handling objections like a seasoned pro!


You can’t really question the market data if it’s right in your face. -Gene Volpe

Takeaways + Tactics

You want people to know over a period of time that you’re good at what you do.

It never hurts to paint a house and it never hurts to clean the carpets.

Listing agents who make negative comments about a property during the listing consultation are less likely to get the listing.

Buyer mentality

At the start of the show, we shared on handling the objection of being in competition with other salespeople. Next, we talked about why buyer mentality drives everything, and why market data is so necessary. We also talked about dealing with a seller who want to consider renovations first, and towards the end of the show, we talked about bringing up the more technical details in a smooth way.

We also spoke about;

  • Minute-by-minute listings
  • Seller communication and why you shouldn’t ghost your clients
  • How to handle an objection about selling in the area

What is your goal?

Before you start on a new journey, make sure to always clear up your goals and ideas. Without a direction, you’ll end up getting nowhere. Find what makes YOU and your vision of the future unique and see how that’s best utilized. Sometimes that’s not in the job you are in right now – it does take courage to pick up something new, however if you find that courage, the benefits you reap will be worth the failures and the closed doors along the way.

Guest Bio

Aaron is a full-time, full-service Realtor, whose expertise as a seasoned real estate agent gives him a well-rounded background that will benefit a first-time home buyer, a homeowner veteran, investor, or a returning client. His qualifications include 15+ years of fast-track sales experience in diverse business environments, with 12+ years in real estate. Having been fortunate to work under multi-million dollar producers, he has extensive knowledge of the real estate business which will fully maximize his client satisfaction. Go to https://www.facebook.com/groups/gotobjections/?ref=br_rs to join Aaron’s Facebook group.

Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to http://www.genevolpe.com/ for more information.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.