What separates a good agent from a great agent? Do you have the right skills to be a leader? Does your team know what you expect from them? On this episode of Real Estate Uncensored, coaching expert John Gualtieri answers these and other questions you should be asking yourself. John will give you a look into what he has learnt from working with top agents over the years, and he gives tips you can start using today to improve your real estate career.


There are three things that are going to achieve underachievement. The first one is no goals at all. The second is setting goals too low. The third is setting goals too high. -John Gualtieri

Takeaways + Tactics

You cannot hold people accountable to what they cannot directly control.

Spend time in gratitude looking at how far you’ve come instead of always looking forward.

If you set your sights at 20-25% more than your best performance, then you are doubling yourself every 4 years.

Resources

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First Impressions First

At the beginning of the show John explained to us how important it is to build up trust with a client and that it is the most important thing when meeting people for the first time. John went on to discuss what makes the top agents so good and how a lower level agent can go about giving themselves a chance to become a top agent. We then went on to talk about goal setting and the need to not set goals too high. Later in the show we discussed the role of a coach and the importance of getting a coach who is being well coached themselves. We finished off by talking about leadership and all the challenges that you may face and the importance of clear thinking.

We also shared insights on;

  • Tips for cold calling
  • Relationship skill sets
  • The importance of support and not going it alone
  • The use of apps to help you

Gaining Trust Through Planning

Trust is one of the most important things in the real estate industry. Whether that be the trust between an agent and client or trust between an agent and their coach. If you want to be a top agent, you need to plan meticulously and know exactly what you are doing at each stage in the process. You can’t aim to be a top agent within a year though, because you will fail. You have to set realistic goals and build slowly over time. If you set yourself the goal of improving your turnover by 25% every year will see a 100% improvement in four years. This much more manageable than saying you want to see a 100% increase in a year. If you do that you will be setting yourself up to fail.

Guest Bio

With more than 30 years experience, John Gualtieri is a coach, trainer, speaker and author of training material for both the real estate industry and the general sales industry. For more information about John head over to his website www.coachingforbusinesslife.com.

This content brought to you by Real Estate Uncensored, a sales and marketing training podcast, that gives you actionable ideas, insight, inspiration to turn your real estate career into a life of freedom, featuring co-hosts Greg McDaniel and Matt Johnson.