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In our latest episode we take a variety of questions and share our takeaways on marketing from our recent interview with Chris Smith, founder of Curaytor.

Takeaways + Tactics

Build a team based on your strengths – not what works for someone else

Old school tactics and relationship-building are getting more effective

Social media is amazing for building one-on-one relationships but most people are too focused on number of faceless, nameless followers and friends

We started with a question on how to write better offers to get your buyer’s offer accepted in a super competitive market. Greg shared a couple strategies for working your price and timing of your offer, as well as some ways to compress timelines to make your offer more attractive.

Then we tackled a big question – What are the first steps toward building a team?

Greg explained that the very first step is figuring out what type of team you want. Rainmaker with some support staff, rainmaker with buyer agents who get leads from you, or CEO type with dedicated buyer agents and listing specialists.

Matt agreed and shared that we have two upcoming guests who tried the standard KW team model, a CEO structure, but then went a completely different direction. They stripped down their business to their strengths and then built small, agile teams around their strengths and their personality. So stay tuned for those interviews!

Then we covered our takeaways from the Chris Smith interviews:

Old school not only works but is getting more effective
Do things that don’t scale
Every lead is an internet lead
Are you open to learning from someone different from you?
Educate your prospects so they get value even if they don’t work with you

We’re all in the relationship business. The more quality relationships we build, the more successful we’ll become. Use social media, content marketing, reviews, success stories and all other marketing tools at your disposal to build relationships first.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.


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